UT Consolidated Media Report

8/3/2019 UT Consolidated Media Report

1/10

Consolidated Media Report

For six months ended September 30, 2011.

San Diego, California www.uniontrib.com

Sun. Mon.-Fri. Thu.-Sat. Mon. Tue. Wed. Thu. Fri. Sat.

TOTAL AVERAGE CIRCULATION 367,402 235,916 272,583 208,032 203,366 203,076 291,710 272,128 265,200

TOTAL AVERAGE PAID CIRCULATION Sun. Mon.-Fri. Thu.-Sat. Mon. Tue. Wed. Thu. Fri. Sat.

The San Diego Union-Tribune 293,423 226,888 261,298 208,032 203,366 203,076 246,570 272,128 265,200BRANDED-EDITION CIRCULATION Sun.

sdExtra 73,979

Night&Day Street 45,140

VERIFIED-DELIVERY (TMC) CIRCULATION Sun.

Local Community Values 686,551

DIGITAL-ONLINE AUDIENCE Local Market Penetration Visitorship Monthly

Daily 154,571 6.6% Page Views 25,718,771

SignOnSanDiego 7-Day 372,608 15.9% Visits 7,633,726

30-Day 555,167 23.6% Visitors 4,322,642

Page Views 3,278,585

m.SignOnSanDiego Visits 1,286,188

(mobile) Visitors 664,175

NightandDay.SignOnSanDiegoPage Views 626,416

(Entertainment) Visits 380,058

Visitors NA

Page Views 565,343

DiscoverSD Visits 226,291

(Entertainment) Visitors 179,322

PRINT READERSHIP Average Issue Readers* Reach Total Readers* Reach

The San DiegoMon.-Fri. 584,406 25% 913,373 39%

Union-TribuneSunday 792,030 34% 1,061,500 45%

Mon.-Sun. 872,619 37% 1,242,240 53%

PRINT/DIGITAL AUDIENCE DELIVERY Local Market Reach Impressions GRPs Frequency

Union-Tribune+SOSD Past 7-Days 1,207,784 51.4% 5,433,750 231 4.7

Source: 2011 Scarborough Research, Release 1; *Cumulative/Past 4 Sundays/Past 4 weekdays.


2/10

Consolidated Media Report

The San Diego Union-Tribune

San Diego (San Diego County), California

52 weeks ended January 2, 2011

TCMR12.14.11PR36315

Frequency: Daily

Delivery Vehicle(s): Print, online

Home-delivered print editions are distributed in broadsheet

Website(s): www.SignOnSanDiego.com

Frequency: Weekly

Delivery Vehicle(s): Print

Distributed in tabloid format. A select distribution advertising/preprint package home-delivered inside the Union-Tribunes

local zoned newspaper sections to nonsubscriber households in six geographic zones throughout the San Diego DMA.

Frequency: Weekly Street Edition

Delivery Vehicle(s): Print, online

Distributed in tabloid format. A free newspaper distributed through local retailers throughout the San Diego DMA.

Frequency: Weekly

Delivery Vehicle(s): Print

Advertising/preprint package home-delivered to nonsubscriber households covering the entire San Diego DMA.

Publishing Plan


3/10

San Diego Market

San Diego An international mega-region with a population of more than 5 million.

We live in the vortex of Pacific Rim and Latin American energies.

Were affluent, with higher incomes than most markets...One of the most highly educated populations in the country.

Were active and enjoy the ultimate playground, 24/7/365.

A cultural mecca with 25 museums, world-class symphony and opera San Diego sends more shows to Broadway than any other American city.

Three universities, and industry-leading businesses drive our market.

Leadership industriesInformation Tech Sony, Sanyo, HP, CymerTelecom Qualcomm, Motorola, LG, Nokia

Life Sciences Invitrogen, Genentech, Pfizer, AmylinGreen Tech Kyocera, General Atomics, Hydranautics


4/10

San Diego Demographics

Market Rankings*San Diego is ...

#1 for yoga/Pilates, planning to buy an eReader, shopping for health/beauty items online,attending 2+ movies in 3 months, and traveling to Mexico.

#2 for sailing, planning to buy a used luxury vehicle, using the internet for sports scores/updates, drinking Chardonnay most often, drinking Corona Extra, drinking any importedbeer, and foreign business travel.

#3 for visiting casinos, shopping for hardware/software, and drinking Sam Adams Light.

#4 for owning/leasing a hybrid vehicle, owning a foreign luxury vehicle, drinking icedspecialty coffee, drinking Champagne, drinking Dos Equis, and planning to go back toschool.

#5 for adults continuing their education, planning to buy a Smartphone, jogging/running,recycling, and eco-friendly household cleaning.

Market Demographics

Pop: 3,109,270

HHs: 1,091,399Med Age: 34.5 years

Med HHI: $64,890

$75K+ HHS: 42.4%

Some College or More: 65.5%

Hispanic: 31.3%

Sources: 2011 Nielsen Inc.;

2011 Scarborough R1 (multi-market);

San Diego Mega-Region

*Top 40 markets


5/10

San Diego Media Comparisons

U-T Media delivers in ways no other media can.More weekly readers than any other local print product.

14.9

14.8

10.6

4.5

3.9

3.7

3.6

3.4

2.5

2.0

1.7

1.5

1.3

1.0

Union Tribune/Enlace

The PennySaver

San Diego Reader

North County Times

New York Times Weekly

Wall Street Journal Weekly

San Diego Home/Garden Lifestyles

USA Today Weekly

El Latino

San Diego Magazine

San Diego CityBeat

The Coast News

San Diego Business Journal

Southern Living

La Voz de San Diego

1 05 ,819 Readership % 44.1,Union-Tribune

14.2

12.8

10.4

9.2

8.6

8.3

7.7

5.7

4.9

3.5

1.4

1.2

SignOnSanDiego.com

Cox.com

NBCSanDiego.com

10News.com

Fox5SanDiego.com

KPBS.org

KUSI.com

CBS8.com

SanDiego6.com

NCTimes.com

UnivisionSanDiego.com

channel93.3.com - KHTS-FM

rock105.3.com - KIOZ-FM

555,167 Reach % 23.6

21.3

11.6

7.1

Union Tribune3 WKD + 1 SN

Union Tribune1 WKD + 1 SN

KFMB CBS Channel 8(20 Spots)

KMYI Star 94.1FM(40 Spots)

Discovery Channel(50 Spots)

946,642 40.3%

871,402 37.1%

Union-Tribune

3 WKD + 1 SN

Union-Tribune

1 WKD + 1 SN

More users in the past 30 days than any other local online news site.

A schedule run on the top broadcast stations cant match the Union-Tribune.

Sources: Scarborough 2011R1, Base: San Diego County

Radio: 10 spots in every daypart

Television: 2 spots in every daypartCable: 50 spots 5AM-1:59AM rotation

Union-Tribune: # Weekday issues + # Sunday issue


6/10

U-T Media Solutions

The San Diego Union-Tribuneis San Diegos leading multimedia company, reaching the majorityof all San Diego households every week through its portfolio of print and digital media. The SanDiego Union-Tribuneand its website, SignOnSanDiego.com, rank 3rd in the nation in market

penetration among the top 25 major metros.* The U-T delivers media solutions that maximizemarket reach and media-buy efficiency, leveraging cross-platform marketing channels.

Media Solutions

Digital

Outdoor

Daily Deals

Hispanic

Print

Events

Contests

Email

*Source: 2011 Scarborough Research INA Report.

Top 25 markets weekly print and online audience.


7/10

The San Diego Union-Tribune

The San Diego Union-Tribuneis the most-read publication in San Diego County with morethan 1,000,000 readers weekly. Its the only newspaper in San Diego to win two PulitzerPrizes and an Emmy Award in the past five years.

U-T Reader Demographics Nearly 50% have a household income of $75,000 or more 72% have at least some college education 68% are homeowners The median age is 52, and 56% are between ages 18 and 54

U-T Reader Lifestyle/Activities 52% more likely than the market average to attend a symphony concert or opera 62% are wine drinkers

34% more likely than the market average to own a domestic or foreign luxury car 26% more likely than the market average to dine at an upscale restaurant for dinner

Source: 2011 Scarborough Research, Release 1


8/10

U-T Digital Media

As San Diegos leading source for news, information and entertainment, SignOnSanDiegoand our suite of digital products reach educated, affluent and tech-savvy San Diegans viathe medium of their choice.

SignOnSanDiego.comSignOnSanDiego.com is the #1 news and information website for the San Diegoregion, with 4,322,642 monthly unique visitors. The U-T iPad app gives tech-consciousSan Diegans the flexibility they crave and a made-for-iPad experience.

Page views 25,718,771 Visits 7,633,726

m.SignOnSanDiego.comThe Union-Tribune mobile site delivers the news of the Union-Tribune to mobile-savvySan Diegans at a rate of 664,175 unique users per month.

Page views 3,278,585 Visits 1,286,188

SignOnSanDiego visitors: 56% are age 18-45, younger than the market median. Very affluent. 57% have annual household incomes over $75K. 52% more likely than the market average to be college educated. High affinity *for golf (142), eating at upscale restaurants (120), and foreign and

domestic travel (142). High likelihood *to drive a MINI Cooper (242), and buy wine (226) and consumer

electronics (198) on the Internet.

Discover San DiegoDiscoverSD.com is San Diegos leading online lifestyle guide, specializing in integratedbranding solutions via online and event platforms. DiscoverSD is where affluenttrendsetters and visitors alike turn to find where to eat, play, shop, stay and enjoy.

Page views 565,343 Visits 380,058

Sources: Anametrics; 2011 Scarborough Research R1; 2011 DiscoverSD Media Kit

*Visited SOSD in the past 30 days, market index


9/10

U-T Entertainment Media

Night&DayThe Night&Day Entertainment Guideoffers the latest in entertainment news and informationincluding everything from movies and concerts, to major events, dining options, the latestin arts and culture and the Union-Tribunes expert picks for things to do in San Diego.Night&Daycan be found in the U-T every Thursday. And, on-the-go entertainment seekerscan pick-up a free Night&DayStreetedition at local retailers, newsstands and kiosks inentertainment hotspots around San Diego. Every Friday in the U-T, the Night&DayWeekendedition features extensive movie coverage of blockbuster and independent movie premiers

and reviews, as well as DVD releases and a movie directory.Distribution: 260,000 in the U-T on Thursday 45,000 free Street editions on Thursday 272,000 Weekend editions in the U-T on Friday

Night&Day Entertainment OnlineThe U-Ts digital offering includes a robust and interactive Night&Day entertainment site onSignOnSanDiego, geared toward San Diegos upscale and active lifestyle demographic.Up-to-the-minute entertainment and reviews including a calendar of event of the top things todo around San Diego including our expert picks on dining, theater, music and more.


Discover San DiegoDiscoverSD.com is San Diegos leading online lifestyle guide, specializing in integratedbranding solutions via online and event platforms. DiscoverSD is where affluent trendsetters

and visitors alike turn to find where to eat, play, shop, stay and enjoy.


The U-Ts entertainment portfolio includes several print publications under the Night&Daybrand and two entertainment websites, Night&Day on SignOnSanDiego.com andDiscoverSD.com. Together these media products reach a broad cross-section of the

San Diego entertainment market and audience.


10/10

U-T Total Market Coverage

Local Community Values Local Community Values is an advertising/preprint package

home-delivered to nearly 690,000 newspaper nonsubscriber householdsevery Friday/Saturday, covering the entire San Diego DMA.

sdExtra sdExtra is a select distribution advertising/preprint package home-delivered inside

the U-Ts local zoned newspaper sections to more than 73,000 non-newspapersubscriber households in 5 geographic zones throughout the San Diego DMA.

sdExtra includes the U-Ts local zone sections of community news, plus a hugeselection of coupons and sales flyers from local retailers.

Micro-Target Zones Sub-ZIP code distribution is available for TMC and The San Diego Union-Tribune

subscriber households.

More than 280 MTZs to select from in the San Diego Market.Example: ZIP code 9210521,027 HouseholdsFour sub-ZIP-code zonesBuy any single zone or combination.

U-T Medias Total Market Coverage (TMC) extends the Union-Tribunes reach to 98% ofSan Diego households.

TCMR12.14.11PR36315

92105 D

7,481 HHs

92105 W

7,481 HHs

92105 C

5,917 HHs

92105 H

3,328 HHs

ZIP CODE 92105

UT Consolidated Media Report

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