Usingsocialmedia
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Transcript of Usingsocialmedia
USING SOCIAL MEDIA TO BUILD BETTER
RELATIONSHIPS
Not about scary technology
people
how we communicate
building relationships
personalisation
what we like
what we want
sharing
It is about…
Nothing new
You know everything already!
Thanks for coming….Goodbye
Traditional Media
Message
Message
Influencer
Influencer
Influencer
Influencer
Audience
Audience
Audience
Audience
Social Media
What would I do?
“We have two ears and one mouth so that we can listen twice as much as we speak”
Find your audience
DASHBOARD
HUMAN FILTER CONVERSATIONINFLUENCERS
LOCATION
What do they want?
Broadcast or Conversation?
LLOGO GOES HERE
Make Yourself Useful
What do they want?
Is it interesting?
It’s ok to broadcast
E-Petitions
Consultation
Innovation
Redbridge Conversation
• Listen
• Find your audience
• Join their conversation
• Find a face (or faces)
• Share the information
• Don’t start unless you’re willing to continue
• Beware of ‘experts’
Michael Cooper