USING SOCIALOptimize your apps and services

Jan Isakovičjan@isakovic.si

ABOUT JAN

19912400 kbps

Community - mobile - innovation - social100 Mbps 2013

BASIC CONCEPTS

It’s simple..

SOCIAL GRAPH

• Using relationship data to deliver extra value

• Explicit or implicit

FAMILIAR GROUND

Using social for marketing / sales

Using social for core

functionality

Using social to sell more

SHOW ME THE MONEY FUNNEL

THE PIONEER

•What was the first company to successfully use the social graph to increase their sales?

• Facebook?

• Twitter?

THE PIONEER

•What was the first company to successfully use the social graph to increase their sales?

• Facebook?

• Twitter?

AMAZON

• Get customers

• Keep customers

• Grow customersHelp decide

Up-selling Simple sharing

Social integration

FOURSQUARE

• Get customers

• Keep customers

• Grow customers

Social integration

GamificationVenue suggestions

Share check-insSponsored stories

QUORA

-1=

QUORA

• Get

• Keep

• Grow

Top writer awards Newsfeed

Facebook integration

Pay credits to askAsk experts online

INSTAGRAM

• Get

• Keep

• Grow

Implants the need to take picture & share

Just keep scrolling, scrolling, scrolling

Social integration

Share everywhere

INNOVATIVE SERVICES

PATH

• 150 friends - why?

•Doesn’t compete with Facebook or Twitter

• Inventive monetization

• Interesting partnerships - Nike+

PINTEREST

• Infinite scroll

• Great UI and UX

•Women love it

• Growing like mad

GENERAL TIPS

USE IT OR LOSE IT

•Doing social? Use Facebook and Twitter, try out new services

•Make sure your share buttons work the way they should

•Not developing for mobile first? Probably a mistake.

PLAY NICE WITH THE BIG GUYS

“The arrival of Facebook’s Open Graph has created a new breed of supercharged startups. [..] SocialCam added 20 million users in just two weeks after it joined the club.“

The Verge

NEVER LAUNCH EMPTY

• Amazon without books? Facebook without people? Reddit without links?

• Build a starting data set and keep adding to it; disguise how small it is

TRICKING THE USERS

•Nir Eyal, “The Desire Engine”

• How to get the users to use our service more

• Excellent intro to brain hacking

•Only for the light side of the force X

TRENDS

TRENDS

• Social everything: solitary activities turning into group ones

• Social is changing real world: AirBnB, Prevoz.org, ZipCar

• Social enterprise: almost 90% of Fortune 500, Yammer

•Gamification: making boring stuff fun

• Content snacking: average time in app = 1 minute

QUESTIONS?