USING S

OCIAL M

EDIA T

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BUILD S

OCIAL C

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CHALLENGES OF DIGITAL COMMUNICATION

Ever Feel Like You are Talking to a Brick Wall ?

LACK OF FACE TO FACE

WHAT DO YOU LOSE OUT ON WHEN THERE IS NO FACE TO FACE?

BODY LANGUAGE IS GONE

BRING THE NOISE!!!

HOW DOES OUR SIGHT AND HEARING AFFECT OUR TRUST?

ESTABLISHING THE TRUST FACTOR

Consistent Posting Whether It’s Facebook, Twitter, Blogs etc

Researching Content that is actually useful to your network

Punctuality in Responding to Fan Feedback

Be quick to show commendation and thankfulness to your network

Reliable and Valuable Partnership Marketing

MENTAL CHALLENGE OF BRIDGING THE GAP BETWEEN FACE TO FACE AND DIGITAL

USING FACEBOOK TO BUILD SOCIAL CAPITAL

Goal-create plenty of positive interactions to offset negative events

Identify Your Brand Advocates and Encourage Their Influence

Explore different times of day and days of week to establish when your audience is engaging

There is no one size fits all when it comes to using Facebook—Why is that?

Use tools like HyperAlerts to monitor feedback on your pages and others

GET PAST THE BORING STATUS UPDATES

Come check out the pool

Fresh baked cookies!!

Remember your rent is due

Now leasing

The pool is closed

Lease specials

BE CREATIVE!!

Use local sports hype

VS

BE CREATIVE!!

Opinions on TV shows

The Voice

NCIS Los Angeles

Flashpoint

Friday Night Lights

Bachelorette

American Idol

So You Think You Can Dance

Any others?

FOOD AND BOOZE!!

WHAT CREATIVE IDEAS CAN YOU SHARE?

WHERE IS THAT INSIGHT BUTTON?

USING FACEBOOK INSIGHTS

USING FACEBOOK INSIGHTS

HOW HAVE FACEBOOK INSIGHTS BEEN HELPFUL TO YOU?

Exercise: Let’s take 5 minutes and review your individual Facebook Insights

FACEBOOK NEW FEATURES FOR BUSINESSUse Facebook as “My Business”

See exactly who your new “likes” are

New Notifications dropdown feature

Steps!

Identify businesses in your area with Facebook pages especially those you partner with

Use Facebook as “My business” and then search for those businesses.

Like their page

Then Click “Home” to see all activity of pages you have liked and start the interactions

HOW DO YOU THINK THE NEW FACEBOOK FEATURES WILL ENHANCE YOUR SOCIAL CAPITAL?

THANK YOUR RESIDENTS OFTEN

ADDRESS ISSUES OPENLY

ADDRESS ISSUES OPENLY

FEATURE YOUR RESIDENTS

WHY BLOG?

Build up Partnership Marketing

Create a Deeper Level of Connection With Your Residents

Incredible SEO

Better potential reach to prospects

BLOGGING FUNDAMENTALS

Make sure it works- plugins, RSS, subscription, sharing tools etc

Average sharing ratio is 5:1

Robust yet easy to use comment system

Blogging is not a sales pitch platform yet needs a call to action

Don’t state facts, write a story

Be involved in the online community

INDUSTRY EXAMPLES

INDUSTRY EXAMPLES

SITE STATS

297 – Total Posts1059 – Comments345 – Busiest Day, May 17th

13,116– Total Views!145 – Average Views Per Day2,537 – Total View in April4,274 – Total View SO FAR in May

Referrals:545 – Facebook40 – Twitter20 – Google18 – Mbrewergroup.com

Beginning December 2010

CONTENT IDEAS-WHERE CAN YOU GET THEM FROM?

CONNECT BLOG TO YOUR RESIDENTS

Give your blog a voice

Make it conversational

Make sure it has value

Encourage subscriptions

Use Internal Links to keep people on your site

COOL TOOLS TO ENHANCE YOUR DIGITAL PRESENCE-PAPER.LI

COOL TOOLS TO ENHANCE YOUR DIGITAL PRESENCE-FACEBOOK

QUESTIONS

COOL TOOLS TO ENHANCE YOUR DIGITAL PRESENCE

COOL TOOLS TO ENHANCE YOUR DIGITAL PRESENCE

DIFFERENCE BETWEEN ROI AND ROE

ROI-Return on Investment

ROE-Return on Engagement

ROI-numbers, stats, percentages, budgets

ROE-conversations, network growth, WOMM

YOU CAN’T BE AN ANTISOCIAL COMPANY IN A SOCIAL WORLD

KEYS TO SUCCESS IN BUILDING SOCIAL CAPITAL

Full Company Buy-in and Participation

Plan, Strategize, Implement, Analyze, Repeat

Be ready for tomorrow

We each have two ears and one mouth

Simply Ask

SOCIAL MEDIA AN AID TO CONFLICT RESOLUTION

It is a common business fact that overall positive interactions reduce the level of the conflicts when they occur

THE SCALE OF SOCIAL CAPITAL

71% of consumers have ended their relationship with a company due to poor customer service

Globally, the average value of a lost customer is $243

$83 billion is the cost of poor customer service in the US

Companies focus on acquisition more than customer retention, even though it can cost 7x more to acquire new customers

A 2% increase in customer retention has the same effect as decreasing costs by 10%

***Source—getsatisfaction.com***

WHAT’S IN A HANDSHAKE?

MAKING EYE CONTACT IN A DIGITAL WORLD

SMILE WHEN YOU TYPE

IN CONCLUSION

Be part of something bigger

Educate yourself on the tools that facilitate a digital community

Be consistent yet flexible

Have Fun!

Profit!

QUESTIONS & ANSWERS

THERE IS

NO E

ND TO T

HE

SOCIAL C

APITA

L YOU C

AN

GROW!

Keep in touch with me on FacebookFacebook.com/TheTrainingFactorFor some really nerdy content check me out atFacebook.com/SociusNerdius There are club level seats still available!