*

Goal

Provide pragmatic tips on how

individuals and chapters can

benefit from using social

networks and SAAS email

marketing and CRM

*

*

We’ve just learned about

structuring processes for

effective learning

Assess

Plan

Execute

Monitor

So the first thing we

need to ask ourselves

is…

What’s our

GOAL?

To increase the free flow of

relevant data and

information to those who

will benefit from it

To streamline processes:

Communication, Administration,

Marketing,

Etc.

*

*Website

*Facebook

*LinkedIn

*Meetup

*Zoho

*Mailchimp

*

Members:

*Featured members

*Member directory &

60 sec pitches

Chapter:

*Ongoing news

*Member updates

*Events

*

Chapter:

*Details for visitors -

Contact

*

How can we use Facebook?

Members:

*Member socializing

*Members working B2C

Chapter:

*Page – as website

*Events - Social, Meetings

*

Members

*Testimonials

*Use groups to find

* Clients

* Contractors

* Employees

* Etc.

*

Chapter:

*Advertise events

* Interact on BNI related

issues and visiting

members

*

Chapter:

*Community outreach -

Further publicity for

chapter events

($12/month)

*

Chapter:

*Manage and track

visitors from invitation

to post meeting follow

up

*Prepare template

responses to match

possible visitor scenarios

*

Chapter:

Mass email:

*Repeat outreach to visitors

*Member communications – can tie in with blog

(directly/indirectly)

*

Chapter:

Collaboration:

*Google Docs

*Dropbox

*Etc...

Before we finish

remember…

*

*

The best tool

in the world

Is still completely reliant

on the commitment and

dedication of the person

using it…

*

Mike Darnell

Pacharee Pantomanoo