How to Promote and Highlight New SaaS Features
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How to Promote and Highlight New SaaS Features by iridize
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Transcript of How to Promote and Highlight New SaaS Features
The Data Congratulations!
iridize.com
Congrats! You’ve launched a snazzy
new feature for your SaaS aaplication.*
*Being in the forefront of technology means constantly innovating and improving your service.
Img source, through CC license: http://www.flickr.com/photos/foxypar4/2153422313
iridize.com
Now you just have
to get your users
on board with the
new feature.
iridize.com
There are several
angles you need to
tackle to get the
message across
effectively:
Img source, through CC license: http://www.flickr.com/photos/orkneysports/2388853060/
iridize.com
Notify by email
Guarantee that everyone receives
the message
Message remains accessible at all
times
Less active users may be
prompted to log back in
Your best option for the website
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There are various
ways to highlight new
features.
We’ll list both
advantages and
disadvantages:
On-page Onboarding Solutions
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Splash Screen
A message that loads before the rest of the
website, prompting manual response.
Splash screens have been getting more popular
lately – they always include a Call To Action.
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Be careful, though – if
it is abused, users will
get used to ignoring it
and develop a blind
spot after a while.
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Tooltip
Simple, elegant, none-
intrusive. You can
draw attention to the
new feature’s
button/tab by pointing
to it with a tooltip.
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A smart use of tooltips
can include activation
rules, to determine
which individual users or
user groups view which
tooltips.
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Meaning, you can
determine how many
times a user views a
certain notification,
making sure they
don’t reach the
blind-spot stage.
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Site Tour
Combine the notification with a short
tutorial on how to use the feature.
Helpful to users who have no patience to
browse off-page to the knowledgebase
for every new feature.
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Potential Problem
Users hitting
“Show Me Later”
again and again.
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iridize offers an A/B
Testing platform:
measure how effective
the site tour really is
for your specific user-
base.
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Tailor your:
Web page
Form
SaaS application
…to hide and reveal certain
fields, per activation rules –
optimizing user navigation.
Customized Web Pages
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Frequency: over a few days • 1 notification per every 4
Facebook posts • Go wild with Twitter, use
new wording, remember to hashtag.
Notify on Your
Social Media Platforms
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Don’t get too
hopeful about social
channels – you can
never know who is
keeping up with their
newsfeed.
Why Iridize Mobile? We Hope That Was Helpful!
Read more about onboarding solutions at blog.iridize.com Or request a demo at [email protected]
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Icons in this presentation made from Flaticon.com: Freepik by
iridize.com
