Using Social Media to Promote Research...Objectives Understand pervasiveness of social media...

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Using Social Media to Promote Research 27 May, 2015

Transcript of Using Social Media to Promote Research...Objectives Understand pervasiveness of social media...

Page 1: Using Social Media to Promote Research...Objectives Understand pervasiveness of social media Understand who uses social media Learn about the uses for different social media platforms

Using Social Media to Promote Research

27 May, 2015

http://www.google.com/imgres?um=1&hl=en&sa=N&biw=830&bih=625&tbm=isch&tbnid=4XWVmXxIy_7CWM:&imgrefurl=http://sci.washington.edu/&docid=jFx6RFZ_qfEIlM&imgurl=http://sci.washington.edu/images/NIDRR_logo.gif&w=130&h=60&ei=OhYHT9q-LIy5twfq64TQDQ&zoom=1
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Welcome

Welcome to the Webinar

Presenters Lindsey Willis, MSKTC Gretchen Carrougher, Northwest Regional BMS Carolann Murphy, Northern New Jersey SCIMS Elissa Flannery, New York TBIMS Karla McKenzie, MSKTC

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Objectives

Understand pervasiveness of social media

Understand who uses social media

Learn about the uses for different social media platforms

Think about what you can do with social media

Learn about the steps needed to manage social media

See how a few model systems are effectively using social media

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Social Media?

Why Should I Care?

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People Want Digital Health Info

• 90% of all media interactions are screen-based

• 72% of internet users look online for health information

• Half of online health research is on behalf of someone else

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#ICYMI

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Who Uses Social Media?

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Social Media Explained

Twitter I am eating a #donut Facebook I like donuts. Foursquare This is where I eat donuts Instagram Here's a vintage photo of my donut YouTube Watch me eat a donut. LinkedIn My skills include donut-eating. Pinterest Here's a donut recipe Google+ I've joined a circle of donut-eating enthusiasts.

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#TMI

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Pathway to News

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Facebook

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Twitter

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YouTube

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Scientists on Social Media

• 79% of people believe news reports don’t distinguish between well-founded and not well-founded scientific findings

• 47% of scientists use social media to

communicate about science;

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Sounds Great…

…But How Do I Do This?

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What Do You Have to Say?

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Social Media Management

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Strategic Planning

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Implementation and Launch

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Content Development and Publishing

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Monitoring and Dialoguing

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Evaluation

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Case Studies

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Elissa Flannery Senior Clinical Research Coordinator

NY Traumatic Brain Injury Model

System: Brain Injury Research Center (BIRC), Icahn School of

Medicine at Mount Sinai

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Facebook.com/braininjuryresearchcenter YouTube @ BIRCMTSINAI

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Facebook.com/braininjuryresearchcenter

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Account Usage Audience:

Individuals with TBI Family & friends Healthcare providers Researchers Students

FACEBOOK (915 likes): https://www.facebook.com/BrainInjuryResearchCenter

E-Newsletter (605 subscribers): http://fusion.mssm.edu/tbicentral/

https://www.facebook.com/BrainInjuryResearchCenter
http://fusion.mssm.edu/tbicentral/
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Recent Posts

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Account Activity

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Member of BIANYS NYC TBI Chapter

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YouTube

YouTube @ BIRCMTSINAI

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Website: tbicentral.org


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