Using Social Media to Get a Job
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using social media to get a job by @JayMassey
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19-Oct-2014 -
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Even though this presentation was developed for college seniors with tips on how to use social media to get a job when they graduate, it is also helpful for anyone who would like to use social media to improve their job situation. It can be sued for first-time job seekers, employment climbers, as well as someone looking to make a lateral career move.I am always looking to grow and improve this presentation and am always open to any suggestions and new tips.
Transcript of Using Social Media to Get a Job
using social media
to get a job
by @JayMassey
It’s not only okay to tweet during this presentation, it’s encouraged...
by @JayMassey
What does your social presence
tell a potential employerabout you?
70% have rejected candidates based on reputational data found online
75% have hiring policies that require the review of online reputational data
84% believe the use of online reputational data will increase in the next 5 years
Source: MyWebCareer.com
they know where you are
Heard on the street…
employment agencies are starting to
use social media to find YOU
they are toying with Facebook and LinkedIn but are having success with
Craigslist
One service’s breakout…
Career Builder - 40%
Company Web Site Job Listing - 25%
Craigslist - 22%*
Newspaper - 14%
* only high caliber jobs are posted on Craigslist
Craig’s SEO benefits
craigslist drives Google traffic
companies are starting to realize that there is valuable link juice available in a
craigslist posting
they need you
Make it easy for them…
you already know how to use the tools
hone your skills and sharpen your presence
they are in YOUR playground
tactics
Personal Branding Blog
pick a topic focus
keep it simple
demonstrate your proficiency with the tool
show your stuff
they’re using it
why aren’t you?
join their conversations
show your skills or just listen
what the heck… use it to promote your blog
engagement opportunity
YouTube Video Resume
meet you before they meet you
innovate
be unique, be yourself
seriously, did you see Legally Blonde?
stand out in the crowd
start tightening down your personal privacy
unless you are specifically using it to get a job
news anchor, social media maven, etc.
It may not be a picture YOU took…
you scare them
crank up your professional profile
you better have a fully completed LinkedIn profile before you hit the street…
or you better start filling out the forms for grad school now
LinkedIn Jobs
jobs are posted on LinkedIn
employers like hiring by referral
bonus, check out the companies you want to work for before you apply
just do it
Out of the Box...
employer-targeted google ads
what about employer-targeted facebook ads?
coffee mug resume story (not social)
creative use of QR code
xtranormal video, demonstrate skills and personality
how will you stand out?
Portfolio, Business Cards & CVSeniors… now is time to make
business cards
a portfolio is a must
know what a CV is…"A curriculum vitae, commonly referred to as CV, includes a summary of your educational and academic backgrounds as well as teaching and research experience, publications, presentations, awards, honors and affiliations.“
Quick Review
Get your various personal and professional social media presences in order
Integrate all your media, LinkedIn, Blog, Twitter, YouTube, etc.
Get some experience, or create some (volunteer) Be armed with ideas when you interview Be focused if you blog Engage with your audience and employers Inject your unique persona Be creative
they want what you have…
make it easy for them
Read Mashable Blog Post
7 Secrets to Getting Your Next Job Using Social Media
uwf.im/e3Qx2u
Thank you... thankyouverymuch
twitter@JayMassey
linkedinP Jay Massey
blogBillboard In The Woods.com
