Using social media to get - and then not lose - a job
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USING SOCIAL MEDIA TO GET A JOB Mike Schlossberg Mike Schlossberg Social Media
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In conjunction with my friends at the Greater Lehigh Valley Chamber of Commerce and the Lehigh Valley Workforce Investment Board, I gave this presentation on how to use social media to get a job. Specifically, it discusses:- Auditing your social media profiles to make sure there is no content that could cost you a job.- Setting up your social media profiles so it can be an asset - not a liability - for getting a job.
Transcript of Using social media to get - and then not lose - a job
USING SOCIAL MEDIA TO GET A JOB
Mike Schlossberg
Mike Schlossberg Social Media
THE STATS
• 1.39 billion Monthly Active Users, 890 million daily.
• Skews towards women; 76% of female users are on Facebook vs. 66% of men.
• Heavier penetration among <$49k HH income, some college or less, urban location.
• Age is heaviest among 64 and younger, but Facebook is hemorrhaging younger users
• 364 million members.
• Skews towards men, heavily towards college or higher, high urban/suburban penetration.
• Income largely towards $75k HH or higher.
• Users are largely white, although 30% of all African-Americans on the internet have LinkedIn.
• Age is heaviest among 30-64.
THE STATS
• 255 million Monthly Active Users.
• Heavy African American (29%) vs. Hispanic and white (both 16%).
• Even gender distribution & education.
• Slight tilt towards higher incomes.
• More urban/suburban (18/19%) vs. rural (11%).
• Over 300 million Monthly Active Users.
• Highest minority penetration; 34% of African American, 23% of Hispanics, just 12% of whites.
• Users are 29 or younger, with heavy penetration <18.
• Rural users are almost non-existant.
• Majority female, low household incomes.
THE HORROR STORIES
• Connor Riley, who was offered a job at Cisco. Until:
• Ashley Payne, a Georgia teacher who was asked to resign because of this picture:
• Comedian Gilbert Gottfired, who worked for AFLAC, a largely Japanese company, until:
THE BAD
• 93% of recruiters say they use social media to check on a potential job candidate before hiring them.
• 51% of employers who check on a candidate have not made a job offer due to content on someone’s social media page. Most common reasons:
• Provocative or inappropriate photographs
• Drinking or drug use
• Bad mouthed previous company or fellow employee
• Poor communication skills
• Discriminatory comments
• This is a wide array of potentially damaging content – more than just bad judgment!
THE GOOD
• However, the same survey found that 33% of employers who conducted social research became more likely to hire a candidate, an 23% said that they found content that directly resulted in a job offer.
• Good feel for company personality, could see them as a good fit within company culture.
• Found background information that confirmed their qualifications.
• Conveyed a professional image.
• Conveyed well-rounded candidate with many professional interests.
• Great communication skills.
• High levels of creativity.
SOCIAL MEDIA AUDIT
• Review all content in your social media profiles.
• Reviewing for:
• Content (Offensive, inappropriate or unprofessional)
• Grammar and spelling
• Privacy settings
• Remember: Always operate under the assumption that anything and everything you post can and will be seen by a potential employer.
SOCIAL MEDIA AUDIT - FACEBOOK
• Activity Log: Shows everything you’ve EVERdone on social media – and how you can undo it.
• Pictures: Review all you have uploaded, and untagas necessary.
• About Me: Review information for accuracy, grammarand content.
SOCIAL MEDIA AUDIT - TWITTER
• Review your timeline for any potentially offensive content.
• Yes, this may take a while.
• Looking for specific words that you said?
• https://twitter.com/search-advanced
• Search who you follow and tweets you favorited.
• Remove potentially offensive content.
SOCIAL MEDIA AUDIT - LINKEDIN
• More likely than not, your content will not be offensive; the bigger concern is making sure it is professional.
• Review every item to check for:
• Appropriate grammar and spelling.
• Most up to date information, including jobs, training, skills, honors, etc.
PROFESSIONAL PORTFOLIO & RESUME
• www.scribd.com allows you to upload any Word/PDF document.
• Will then give you a link to the website, and you can use this to upload a resume.
• Are you involved in other fields? Use Scribd to showcase your work. Examples include:
• Articles, reports or papers you have written.
• Use those links in your social media profiles and on your resume.
• If you have positive content, make sure to show it off!
CONNECT WITH EVERYONE
• Facebook, Twitter, LinkedIn (and just about every social media platform) have built in systems that allow you to connect with anyone in your Outlook file, Excel contact sheet, etc.
• Connect with everyone – then interact and network with those people.
NETWORK – A LA DALE CARNEGIE
• Dale Carnegie would have loved social media – if used right.
• Use it to LISTEN and interact with people without making a direct ask.
• Send periodic notes to someone – see how they are doing.
• Respond to comments.
• Congratulate people when they get a new job, new project, etc.
• Like their comments.
• Send them Happy Birthday messages – and more than just the default!
POST RELEVANT CONTENT
• Remember, if all you use social media for is to get a job, it probably won’t work.
• Prove yourself an expert in your field by posting relevant content.
• Find useful blogs, reports, etc., and post them, with your analysis.
• Ask for comments – you want to start a positive conversation.
• Content sources
• www.feedly.com
• LinkedIn groups.
• Google News.
CREATE PROFILES
• What networks should you create a profile on if you are looking to find a job?
• LinkedIn is almost always the answer.
• Do you work in a visual field, or a field that has visual elements?
• Photography, cooking, graphics design, etc.
• Should you create a Facebook or Twitter page?
• If you have one already, keep using it, and use it well.
• If you don’t have one, no.
FILL IN EVERYTHING
• Vitally important that you fill in all applicable lines.
• LinkedIn has a “completion” graphic – make sure yours is at 100%.
LINKEDIN PROFILE
• Remember: LinkedIn is a fancy resume and rolodex.
• Summary page
• Name, current, previous job.
• If you are unemployed, don’t put“unemployed” or leave the spot blank.
• Use generic title that matches whatyou are seeking.
• Example: “Sales representative seeking employment in business tobusiness field.”
LINKEDIN SUMMARY
• Professional summary of who you are.
• 2-3 paragraphs. Best if kept brief.
LINKEDIN EXPERIENCE
• Essentially your resume bullet points, but you can go into more depth.
• You can copy and paste your resume, but with moredetail.
• Listed in chronological order, so make sure you doublecheck your start and end dates.
LINKEDIN AWARDS
• Can list awards you have won.
• Have the option to list all individually. Can also group smaller and older ones together.
LINKEDIN RECOMMENDATIONS
• Request recommendations from previous employers, coworkers and clients.
• The closer the person worked to you, the more powerful the impact.
• You can request a recommendation: Go to the “Recommendations” section of your profile, scroll to the bottom, and click on “Ask to be recommended.” Follow the steps from there.
• Tips:
• Change the default subject and message.
• Mention specific things that you would ask the person to discuss.
• Problems solved, positive characteristics, great results.
• Send to one person at a time, not “up to three”.
• Follow up IN THE REAL WORLD, not just via Email.
LINKEDIN GROUPS
• Banded groups of like-minded people, joined by a common interest or industry.
• Two most critical features: Allow for discussions & job openings.
• Groups can be found via search or by looking at the groups that one of your connections has joined.
• Generally speaking, there are two types of groups you can join:
• Industry specific: Related to your line of work.
• Local interest: Local business groups (Like The Chamber, etc).
• Industry specific can help you remain up to date in your field and make connections with potentially useful people.
• Local interest can keep you up to date with what is happening in the local business scene.
LINKEDIN GROUPS
• Do’s:
• Make meaningful contributions to local discussions. Offer praise, advice and resources.
• Keep an eye on the job postings board.
• Connect with people who you have conversations with.
• Don’ts:
• Spam the discussion board.
• Make posts like “I AM LOOKING FOR A JOB PLEASE HELP ME”
• Say anything you wouldn’t want discussed at a job interview. You never know who is watching.
LINKEDIN COMPANIES
• Individual businesses have company pages on LinkedIn.
• You can “follow” a company which means that you can see whenever they post a job, hire someone new, etc.
• Do that! This will allow you to see updates from that business and be better informed.
• Will also allow you to see who you know at that business, which can be helpful for job search purposes.
• Identify companies you want to connect with,find them, and follow them.
USING LINKEDIN JOB SEARCH
• Click on “Jobs” in the top title.
• Can narrow search by location, company size and industry.
• LinkedIn will then display a list of companies that are hiring based on your selected criteria.
• LinkedIn also allows you to pay $30.00 a month (first month free) for some bonuses in terms of job seeking:
• If you apply for a job through LinkedIn, get bumped to the top of the list.
• Directly message job recruiters.
• See how you compare to other job applicants.
CONTACT INFORMATION
Mike Schlossberg
@MikeSchlosserg
Facebook.com/MikeSchlossberg
Want this slide deck? Email me: [email protected]
Buy my book: Tweets & Consequences: 60 Social Media Disasters in Politics and How You Can Avert A Career-Ending Mistake. Available on Amazon or directly from me.
