Using Social Media for Outreach, Marketing and Building ......q Facebook q LinkedIn q Snapchat q Use...
Transcript of Using Social Media for Outreach, Marketing and Building ......q Facebook q LinkedIn q Snapchat q Use...
Using Social Media for Outreach, Marketing and
Building Community
Objectives
PartI:
ü Learnaboutthepurposeandvalueofpopularsocialmediatools
ü SeeexamplesofsocialmediauseinAdultEducation
ü Discoveradditionalresourcesavailable
PartII:
ü EvaluateeffectiveuseofsocialmediainAdultEducation
ü Begindevelopingasocialmediamarketingplan
ü Discusscaveats/thingstoconsider
ü Discoveradditionalresourcesavailable
“UsingSocialMediaforOutreach,MarketingandBuildingCommunity”DevelopedbyKarlaFrizler,SubjectMatterExpertforOTAN
RiversideAboutStudentsConsortium–AnnualProfessionalDevelopmentConferenceFriday,November16,2018
Contact“KarlaFrizler”Website:karlafrizler.com/frizteach.weebly.com(conferencematerials)
Email:[email protected]:657-229-5252(phone/voicemail/text)
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“UsingSocialMediaforOutreach,MarketingandBuildingCommunity”
PartII:EvaluateusesofsocialmediainAdultEducationPurpose:
Oneelementthatworkswell: êTwoelementstochange/improve:
Purpose: Oneelementthatworkswell:
êTwoelementstochange/improve:
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PartII:Developasocialmediamarketingplanusing“5WsandOneH”
q Who?
(audience)
qCurrentstudents qProspectivestudents qOutsideagencies/ConsortiumpartnersqCurrentemployees qProspectiveemployees qOther:qLocalcommunity/public qCommunitypartners qOther:
(staff)
qOutreach/MarketingStaff qGraphicDesigners qSocialMediaInternsqSocialMediaManager qAnalytics qOther:qContentManagers qPhotographers qOther:
q What?(goal–SMART,e.g.increasedepartmentenrollment5%in2018-19)
q Where?(networks,channels)qFacebook qLinkedIn qSnapchat qUseHootsuitetomanage?qInstagram qShapr qTwitter qOther:
q Why?(purpose)qInform/increaseawareness qFacilitatediscussionqBuildcommunity/increaseparticipation qSolicitinput/feedbackqProvide/encourageprofessionaldevelopment qOther:
q When?(timeline)
q How?(resources,contentmanagement,strategies)
Needsidentified(people,budget,technology,support,training):
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“UsingSocialMediaforOutreach,MarketingandBuildingCommunity”
PartI:Purposeandvalueofpopularsocialmediatools
• Facebook:www.facebook.com• LinkedIn:www.linkedin.com• Twitter:www.twitter.com• Instagram:www.instagram.com• YouTube:www.youtube.com• Snapchat:www.snapchat.com• Pinterest:www.pinterest.com• Shapr:www.shapr.com• Hootsuite:hootsuite.com/plans(scrolldownto“TryOurLimitedFreePlan”)
Publishingtools(includingsocialmediatemplates):• Canva:www.canva.com• Lucidpress:https://www.lucidpress.com/pages/usecase/education
Articles/How-tos:
7SocialMediaTemplatestoSaveYouHoursofWorkhttps://blog.hootsuite.com/social-media-templates/HowtoCreateaSocialMediaStrategy(with3StepsandaTemplate)https://coschedule.com/blog/social-media-strategy-template/HowtoTurnInstantRepliesOn&OffinFacebook(Messenger)https://www.facebook.com/help/1615627532020480HowtoUsePollsinInstagramStorieshttps://www.socialmediaexaminer.com/instagram-stories-polls-how-to-use/
ReferenceBook:
TheDigitalMarketingAccelerator,byDanielOasehttps://www.amazon.com/Digital-Marketing-Accelerator-Daniel-Oase-ebook/dp/B0765BDD62
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FreeTraining&Tutorials:
• LinkedInSocialMediaMarketingTrainingCourses(FREE):https://www.linkedin.com/learning/search?keywords=Social%20Media%20Marketing
• HootsuiteSocialMarketingTraining(FREE):https://education.hootsuite.com/collections/courses
• SocialMediaTutorialsatGCF(FREE):https://www.gcflearnfree.org/topics/socialmedia/
SupportfromKarla:
• OTANTechTalk-SocialMediaSafetyTips:https://www.youtube.com/watch?v=w_xMME68CHQ
• Frizzy’shandoutsandpresentations:http://frizteach.weebly.com
• Requesthands-on,face-to-facetrainingforyouragency/region:https://www.otan.us/training/index.cfm?fuseaction=training&catid=10830(requestfromadministratortoOTAN–[email protected])
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ofthislicense,visithttp://creativecommons.org/licenses/by/4.0/.
OTAN activities are funded by contract CN160223 from the Adult Education Office, in the Coordinated Student Support and Adult Education Division, California Department of Education, with funds provided through Federal P.L., 105-220, Section 223. However, OTAN content does not necessarily reflect the position of that department or the U.S. Department of Education