Using PR and Marketing Communications Strengthening Exchange’s presence in communities.
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Using PR and Marketing Communications Strengthening Exchange’s presence in communities.
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Transcript of Using PR and Marketing Communications Strengthening Exchange’s presence in communities.
Using PR and Marketing Communications
Strengthening Exchange’s presence in
communities.
“Coming together is a beginning.
Keeping together is progress.
Working together is success.”
- Henry Ford
Target U.S. Headquarters:
Minneapolis, MN
Target U.S. Regional Offices:
Los Angeles, CADallas, TXPhiladelphia, PA
Why are Public Relations and Marketing Important?
Strengthening Exchange’s “brand”
Why are Public Relations and Marketing Important?
• Identifying community needs
• Enhancing community partnerships
Why are Public Relations and Marketing Important?
Generating pride in membership
Why are Public Relations and Marketing Important?
GROWTH!
What Methods Are Clubs Using?
Things to Consider …
• Who is/are the audience(s)?
• What are the available resources?
• What is the desired outcome?
Things to Consider …
• Social media – social media – social media!
• Facebook, Twitter, websites = legitimacy
• Information should always be current and complete.
Things to Consider …
National Headquarters Public Relations and Marketing
Share this information!
Effective CommunicationStarts from Within …
Questions?
