Using Pinterest for Social Insight
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The world of butter according to…. #socialethnography
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Transcript of Using Pinterest for Social Insight
![Page 1: Using Pinterest for Social Insight](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d56d0cbb61eb19128b45c6/html5/thumbnails/1.jpg)
The world of butter according to….
#socialethnography
![Page 2: Using Pinterest for Social Insight](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d56d0cbb61eb19128b45c6/html5/thumbnails/2.jpg)
There is a lot of user generated content around butter…
…which we can draw insight from this content to see what
people are posting around a category or brand…
…this insight can then be used for understanding consumers, building
strategies, content generation, conversation planners, identifying
category trends, or simply brainstorming…
![Page 3: Using Pinterest for Social Insight](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d56d0cbb61eb19128b45c6/html5/thumbnails/3.jpg)
So what is this
content?
![Page 4: Using Pinterest for Social Insight](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d56d0cbb61eb19128b45c6/html5/thumbnails/4.jpg)
![Page 5: Using Pinterest for Social Insight](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d56d0cbb61eb19128b45c6/html5/thumbnails/5.jpg)
![Page 6: Using Pinterest for Social Insight](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d56d0cbb61eb19128b45c6/html5/thumbnails/6.jpg)
![Page 7: Using Pinterest for Social Insight](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d56d0cbb61eb19128b45c6/html5/thumbnails/7.jpg)
![Page 8: Using Pinterest for Social Insight](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d56d0cbb61eb19128b45c6/html5/thumbnails/8.jpg)
![Page 9: Using Pinterest for Social Insight](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d56d0cbb61eb19128b45c6/html5/thumbnails/9.jpg)
![Page 10: Using Pinterest for Social Insight](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d56d0cbb61eb19128b45c6/html5/thumbnails/10.jpg)
So what other things do people who post about butter like?
Let’s have a look…
![Page 11: Using Pinterest for Social Insight](https://reader030.fdocuments.net/reader030/viewer/2022032514/55d56d0cbb61eb19128b45c6/html5/thumbnails/11.jpg)
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