Using Internet Marketing to Get Investment for Your Start-up
33
Internet Marketing to get Investment Using iMarketingIreland.com and write a better business plan
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17-Oct-2014 -
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Business
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This presentation shows you how to write a better business plan using Internet marketing thus increasing your chances of getting investment.
Transcript of Using Internet Marketing to Get Investment for Your Start-up
Internet Marketing to get Investment
Using
iMarketingIreland.com
and write
a better
busines
s plan
Internet Marketing
Market Research
Early Adopters
Growth
Market Research
Is there a market?
Traditional market
research methods take too long and
burns too much cash when
compared to Internet
Marketing.
Here’s where Internet Marketing comes into play.
Actions speak louder than words...
Average Monthly Searches (Global and Irish) for Wind
Turbines for Home use.
Map of Google Searches for
“Venture Capital”
It provides
“Real World” results
Track your customer’s digital footprints.
Climb the Traction Ladder Faster
Speed
Your OnlineSales
Process
List Sign-up
Quote
Spec
Sale
SALES FUNNEL
Advertising € Site Visitors
Conversion 1 Conversion 2
Conversion 3 Sale
Profit Per Sale (Contribution)
Advertising € Site Visitors
Conversion 1 Conversion 2
Conversion 3 Sale
Profit Per Sale (Contribution)
Analytics and A/B Testing.
IMPORTANT!
Google Analytics and Website Optimizer.
TO SALES
Better Hand
Investor Negotiations
Your Valuation
Your current profit for the year is €250,000
The P/E Ratio for your industry is 10.
Your Valuation is 250,000 X 10 = €2.5 million
The VC wants 20%
You give them 20% of the company for €2.5 million X
20% = €500,000
In Closing: Ideal Scenario
Profit Per Sale (Contribution) :
Advertising Spend
8:1
Global Monthly Searches
12,340,000
Your Current Monthly Google Displays (Before Your Budget + Capacity
Runs Out)
26,000
You look for €3 million Series A investment.
500,000 - Capacity
2,500,000 - Ads
Your ad spend
8:1
€20m : €2.5m
End
For web design that sells visit:
iMarketingIreland.com
Slide 3 -Picture: http://www.flickr.com/photos/amagill/3366720659/
Slide 4 -Picture: http://www.flickr.com/photos/nedrichards/18589608/
Slide 7 -Picture: http://www.flickr.com/photos/cushinglibrary/3865404430/
Slide 12 -Picture: http://www.flickr.com/photos/wwworks/2222523486/
Slide 14 -Picture: http://www.flickr.com/photos/29233640@N07/2829173159/
Slide 15 -Picture: http://www.flickr.com/photos/8628950@N06/1332225362/
Slide 22 -Picture: http://www.flickr.com/photos/mawel/2115190646/
