Using Interactive Media inUsing Interactive Media in CDC’s Health MarketingCDC’s Health Marketing

and Communicationand Communication ActivitiesActivities

Erin Edgerton, M.A.Erin Edgerton, M.A. National Center for Health MarketingNational Center for Health Marketing

Coordinating Center for Health Information and ServiceCoordinating Center for Health Information and Service

1994 1997

2003 2005

Target Audiences

e-Health & CDC 2.0 Goale-Health & CDC 2.0 Goal

……tto make CDC content, tools, and serviceso make CDC content, tools, and services available when, where, and how users wantavailable when, where, and how users want themthem

Interactive media can make health information moreInteractive media can make health information more powerful through:powerful through: ►►PersonalizationPersonalization ►► PresentationPresentation ►► ParticipationParticipation

CDC 2.0 e-Health EffortsCDC 2.0 e-Health Efforts

-- EEmail updatesmail updates -- PPodcasts/RSSodcasts/RSS -- ee-Cards-Cards -- Mobile applicationsMobile applications -- SSocial networksocial networks -- UUser-generated contentser-generated content -- OOther open-sourced toolsther open-sourced tools

-- BBlogs/webinarslogs/webinars -- WWikisikis -- ee-Games-Games -- VViral videosiral videos -- VVirtual worldsirtual worlds -- TTaggingagging

CDC 2.0 In Action: eCardsCDC 2.0 In Action: eCards

CDC 2.0 in action: User-generated TagsCDC 2.0 in action: User-generated Tags

CDC 2.0 in action: Email Updates

1 Click on Get email updates link on Avian Flu Page

2 Enter e-mail address (password optional)

Signed up to info. of interest 3

Shown other options 4