Using FlockData to power your Recommendation Engine

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TURNING DATA INTO INFORMATION

BUILDING GRAPH-BASED RECOMMENDATION ENGINES


FlockData is a unified multi-model data integration and information

management platform for information storage and retrieval


Connections Analytics Timeline


Graph Search Document



Any data source(s) HTTP RESTful API integration



Reports Apps Structures

Any data source(s) HTTP RESTful API integration


Recommendation Engine

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What is a recommendation engine?An algorithm that:


What is a recommendation engine?

Incorporates any number of factors about users

Notably including products or services consumed

Leverages multiple related factors: similar products, products bought by similar users, etc

Combines these factors as connections

Returns the most relevant (connected) nodes as recommended products or services

An algorithm that:


Why build a recommendation engine?


Why build a recommendation engine?

Original search

Bought together = up-sell

Also bought = up-sell

Targeted ads = cross-sell

Also viewed = conversion


Why build on graph data?Only need to specify whichtype of relationships to use

As little as 2-lines of query code

Performance: 1M rows —> ~20ms But very little scale effect

10x-1000x faster than relational Fast-enough for real-time performance

Efficient and flexible for expanded use


Why build on graph data?Only need to specify whichtype of relationships to use

As little as 2-lines of query code

Performance: 1M rows —> ~20ms But very little scale effect

10x-1000x faster than relational Fast-enough for real-time performance

Efficient and flexible for expanded use

Lookalikes


Graph as the basis for recommendations


Graph: connect customers + products


Start with categories

Product Features

Scandi-navian

Family

Living Room

Used in:

Style:Useful

for:


Map in products

Catalogue

Sofa 2

Product:

Product:

Product Features

Living Room

Used in:

Style:Useful

for:Style:

StudioUsed

in:

20-some-thing

Useful for: Scandi-

navian

Family

Modern

Sofa 1


Map in purchases

Customer A

Catalogue

Sofa 2

Product:

Product:

Product Features

Living Room

Used in:

Style:Useful

for:Style:

StudioUsed

in:

20-some-thing

Useful for:

BOUGHT

Scandi-navian

Family

Modern

Sofa 1


Learn characteristics

Customer A

Catalogue

Sofa 2

Product:

Product:

Product Features

Family

Living Room

Used in:

Style:Useful

for:Style:

StudioUsed

in:

Useful for:

BOUGHT

DEMOGRAPHIC

LIKES

Scandi-navian

Modern

Sofa 1

20-some-thing


Recognize new customer features

Customer A

Catalogue

Sofa 2

Product:

Product:

Product Features

Living Room

Used in:

Style:Useful

for:Style:

StudioUsed

in:

Useful for:

BOUGHT

DEMOGRAPHIC

LIKES

Scandi-navian

Sofa 1

20-some-thing

Customer A

LIKESDEMOGRAPHIC

Family

Modern


Make recommendations

Customer A

Catalogue

Sofa 2

Product:

Product:

Product Features

Living Room

Used in:

Style:Useful

for:Style:

StudioUsed

in:

Useful for:

BOUGHT

DEMOGRAPHIC

LIKES

Scandi-navian

Sofa 1

20-some-thing

Customer A

LIKESDEMOGRAPHIC

RECOMMEND

Family

Modern

Using FlockData to power your Recommendation Engine

Data & Analytics

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