Smart recommendation engine for in-destination experiencesNishank GopalkrishnanChief Business Officer, Musement

What do travellers really want?

What do travellers really want? To be a “Local Tourist”

Ease of discovery across top attractions & hidden gems

Local tourist

Personalised recommendations

Local tourist

Seamless booking experience

Local tourist

Musement at a glance

Local wherever you are.Our vision

Musement helps people discover and enjoy experiences which are relevant for them and that they would not have the time to discover and/or the chance to access, wherever they are.

25k

Activities available

130+

Staff members

70+

Countries covered

1,100

Cities covered

70%

E-tickets

Company overview

Coverage numbers refer to transaction business only

Great technology stackWe have built a state-of-the-art infrastructure platform that is significantly faster and better than our competitors.

Diverse product coverage Example of products you can find in our portfolio

Museums & Art Tours & Attractions Performances Food & Wine Active & Adventure Sport

Aerial tramway toursArchaeological tours

Historical monuments

Basketball

Baseball

Bike Tours

Castle & Palace Tours

Concerts & Operas Cooking Classes

Cultural itineraries

Dining experiencesDinner Shows

Film tours

Football

Formula 1

Food & Winery Tours

GolfHelicopter & Balloon Rides

Museums

Musicals

Exhibitions

Adrenaline Rush

Hiking

Horseback Riding

Jeep tours

Kitesurfing

Shows & Cabarets

Theatre

Wine & Beer Tasting

Product differentiation

Across different segments such as marathons, football games, Formula 1,…

Made by local experts employed by Musement around specific themes

Not necessarily bundled with a tour, also with same-day availability

Connected to access control systems: access attractions with your smartphone

Recurring or unique

Strong reasons to travel

Better conversion

Skip-the-line experience

High marginality, up to >50%

>150 activities available

Purchase near an attraction

Agreements w/ intl. attractions

Stand-alone tickets Special events

Musement Products E-Tickets

The Personalization Context

“The game of Travel is changing”

Travelers “are” connectingwith companies differently……

Bots Big Data

AINLS & Voice

Bots Big Data

AINLS & Voice

FORW

ARD

S

DEF

ENSE

Our Approach

Personalize travel

Provide smart answers

Deliver a great experience across the

user journey

Recommendation Engine

Personalization @ Musement We built a machine learning based approach that combines intelligence about destinations & activities with user profiles and past purchase history:

CONTENT USER EVENTS VECTOR MODELS TEST & LEARN

15TB

Volume of content we parse

50M

Object in our database

5M

Points of Interest (POIs)

12M

Images and tags

50,000

Locations

Our machine learning content core

A sharp focus on understanding our 10 million customers helped us build a rich user profile

User events & profile data warehouse

Demographics

Interests

Trip Style & Personas

Purchase History

Plotting content & user profile vectors on a multi-dimensional space helps you build strong input signals for your algorithms

Similarity based vector models

Destinations

Points of Interests

Transaction History

Reviews

User Intent

Interests

more..

Focus is to generate higher revenue and increase customer engagement by recommending relevant products

Test & Learn

Real-time product bundling Targeted recommendation system based on user interests and behaviour

Dynamic up sell Machine learning system to suggest additional experiences across Web, Mobile & CRM

Smart content* Power personalized itineraries, destination content and local experiences suggestion based on target audience

Our B2B Platform

Musement for business The combination of 3 powerful elements:

CONTENTINTELLIGENCEMONETIZATION

! Destination content ! Multi-language ! Offline mode ! ....

! Smart recommendation engine

! Scores, tags ! Similarity algorithms ! ...

! Tours & activities portfolio ! Ticketing ! Integration suite: API,

white-label, widgets...

Musement for business Our business solutions available for you to integrate experiences and content recommendation engine on your platform:

API WHITE-LABEL I-FRAME WIDGET CONTENT

Musement for business We positively impact the metrics that matter:

CONVERSION ENGAGEMENT REVENUES

Display smart content and targeted

data about destinations to increase

your conversion-rate

Empower your platform with

innovative features based on high-

end technology and machine learning

to inspire

your users and engage with them

Enable travel activities booking to

monetize your traffic and generate

additional revenues with our

seamless integration suite

Ready to use technology Integrate our smart tools to engage with your audience

Day plans already prepared with activities, food, sightseeing & more

Custom day plans Local score & highlights

Key insights and information about a location and surroundings

City walks

Creates walks paths from a specific location based on available time

Sell tickets from your platform with no tech effortStorefront ticketing

Seamless booking experience on partners’ platform

Instant set-up: build your own storefront in less than 10min

Customise it to fit your business needs: - Single or multi-event - Filtering parameters to display specific product categories - Access to live reporting dashboard

Order Box Single Event

Multi-event

Barcolana 2017

Fondo Ambiente Vinum Alba

Fiera del tartufo

Dedicated landing page

Our B2B Partners

Google Trips A travel app by Google to plan

and organize trips in just minutes.

Google Trips uses Musement to inspire their users on local activities and provide a seamless booking experience.

Dedicated discounts have been created for

Google Trips users who are then redirected to

Musement product pages.

Hostelworld The leading global hostel booking

platform with 33,000 properties

listed across >170 countries

Full white-label with links from pre-trip emails to inspire their users on things-to-do in destination.

Dedicated landing pages with selected

activities matching with their users’ profile.

Questions!

Nishank GopalkrishnanChief Business Officer

Amsterdam, Netherlands

nishank.gopal@musement.com

+31 611 136 352Thank you!