Using Data in the FMCG Industry
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Transcript of Using Data in the FMCG Industry
WE ARE SOCIALCOPS
We work with organizations to help them make better decisions using data.
§ Our work has won accolades from the United Nations, Microsoft and IBM. § The Economic Times, Fast Company and
Times of India think our work is cool. § We reach millions of people in the remotest
parts of the country through our partner non profit and government networks.
§ We are India’s largest Open Data Exchange.
70% OF THE WORLD’S GROWTH IS EXPECTED TO COME FROM EMERGING MARKETS
SOCIALCOPS.ORG
More than 50% of India lies in the Working Population.
And forms a major segment of the buying population.
90% of the market is run by tiny family-run stores.
Lack of organisation in the retail sector makes it even worse for the companies to channelize the resources.
Organised retail sector is growing at the pace of 20% every year
It is a high time to utilize the changing trends to power up the sales.
YET, RURAL MARKETS ONLY CONTRIBUTE 40% OF THE TOTAL
CONSUMPTION IN INDIA
You might be spending valuable money, time & resources reaching people who eventually
might not buy your product.
What if we could ensure that every $ spent went on reaching a person who will turn into a customer?
I’m sure you’ve asked yourself these questions
multiple times
How do I increase sales?
Am I targeting the right retailers and wholesalers?
Which new markets to expand to?
Which markets to launch a new product in?
Am I spending my money on the right growth markets?
Corporates, Governments and Nonprofits use our data to make better decisions everyday. We are India’s largest data exchange. Use our granular, household level information about emerging markets to make better decisions everyday.
MOBILE FIELD STAFF 3000+ mobile workers giving us data from remote areas.
PUBLIC DATA SOURCES We have access to approximately 1000+ government data sources.
DATA BANK We now have over 100 million data points by organizing public data from past 10 years.
NONPROFIT PARTNERS
120+ nonprofit partners reaching 2.5 million people pledge their internal data to us
GEO- INTELLIGENCE
What Data Do You Need?
1. DEMOGRAPHY
2.
3. 4.
• Population, Birth Rate, Death Rate• Household level breakdown (Gender,
Age, Address)• Occupation and Education• Deposits, Savings and Credits
• Post Offices, ATMs, Banks, Schools, Chemists, Doctors
• Subzi Mandis, Branded Showrooms, Village Industries
• Petrol Pumps, Fire Stations, LPG Filling Stations• Tourist Spots, Cinema Halls, Stadiums
INCOME & EXPENDITURE
• Household Assets & Amenities• Item wise Consumer Expenditure • Deposits & Credits• Purchasing Power & Aspirations• CIBIL Scores• DDP, Poverty Status
ADVERTISING • Readership data for Periodicals• Newspapers, of National as well as Vernacular
publications• Monthly viewership data for Television Channels• Targeted campaigns case studies
The Data You Need Will Differ Based On Your Issue.
For instance, lets say you want to understand where you want to
open new stores to maximize the outreach effectiveness to increase sales.
Use our simple drag & drop interface to find the solution to your data problem.
Search a district…
Sort by: None Literacy Rate Population Sex Ratio Literacy Rate Area
DELHI- SOUTH 2.734 Million 1000:921 251 Sq. KM
Pick the cities, towns & states that you want to target
Which localities do your target consumers live in?
Search a district…
Sort by: Income Level Education Proximity to Services Amenities Credit Scores
DELHI- SOUTH; SAKET 2.734 Million 1000:921 251 Sq. KM
Search a district…
Sort by: Income Level Education Proximity to Services Sex Ratio Credit Scores
DELHI- SOUTH; SAKET 2.734 Million 1000:921 251 Sq. KM
Where do people who can afford your products live?
Select a Layer…
Proximity to Services Doctors Chemists ATMs Banks Police Stations Schools
ANDHRA PRADESH 49.67 Million 1000:934 160,205 Sq. KM
If you had to target these localities, which Retailers would you target?
LOCATION: B-121, Malviya Nagar OWNER: Mr. Shyam Gupta CONTACT: +91-9893858525
Super Mart
And answers to many more questions..
Where to advertise to gain most traction? What do Users think about your Products?
Where to offer Discounts and Offers?
We not only provide data – our product allows you to Search, Query & Visualize the data you
need to make a reliable decisions.
1 CLICK EXPORT
DATA SEARCH PROBLEM How to search millions of data sets easily & fast to find the data point you need the most?
FAST & RELEVANT
ANY TYPE OF QUERY
DATA SECURITY
EASY DATA FILTERING
Lightning fast & relevant results for every search
Full text, location, numeric queries – you search inside datasets.
OVERVIEW OF FEATURES
POWERFUL INDEXING Using our superior ontology, filter by topics, tags & source.
Sort, refine & mathematically manipulate datasets.
Export data into excel, STATA or SPSS in one click of a button.
Maintain high standards of data security with firewall deployment.
DATA ANALYSIS PROBLEM
How to analyze data to make sense of it to improve accountability and utilization
DYNAMIC DASHBOARD
ON THE FLY ANALYTICS
Dynamic State, District Maps
Treemap Circular Dendogram
Clustered Force Layout Steam Graph
Dynamic Bar Chart
Use multi stakeholder views (divided geographically & issue based) to make sense of data at granular levels.
OVERVIEW OF FEATURES
Map relationships between columns, rank frequencies & create visualizations – all in one click.
SAMPLE VISUALIZATIONS
120+ partners 1.5 million people
We are a team of passionate engineers, economists & data scientists who believe that the solution to our world’s biggest problems lies in technology. Team draws from Goldman Sachs, Barclays Capital, Microsoft, IBM, Teach for India, Deloitte, Young India Fellowship Nanyang Technological University (Singapore), London School of Economics & IIT
The work we’ve done at the intersection of technology, data and people to have a positive influence on society have won us awards at the global level.
Including: NASSCOM Innovative Startup of the Year Forbes ‘30 under 30’ ; Fortune ‘40 under 40’ IBM Smarter Planet Challenge
LETS CHANGE THE WORLD TOGETHER!
Prukalpa Sankar [email protected]
+91 9910966512
@Social_Cops
www.socialcops.org
Reach out to us!