A Report on Indian FMCG Industry

8/7/2019 A Report on Indian FMCG Industry

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A Report on Indian FMCG

Industry

By:

Shivani Mohan E32Soumya Pathak E35

Nipun Bhalla E18

Ayu Bhatia E64

Abhishek Arora E01

Akanksha Aggarwal E03



FMCG Industr y

� FMCG are products that have a quick shelf turnover,at relatively low cost and don't require a lot of thought, time and financial investment to purchase

� µFast Moving¶ is in opposition to consumer durablessuch as kitchen appliances that are generally replaced less than once a year

� Three of the largest and best known examples of Fast Moving Consumer Goods companies areNestlé, Unilever and Procter & Gamble



FMCG Industr y

� The Indian FMCG sector is an important contributor to the countr y's GDP. It is the fourth largest sector inthe economy and is responsible for 5% of the total

factor y employment in India

� This has been due to liberalization, urbanization,increase in the disposable incomes and altered

lifestyle

� . The lower-middle income group accounts for over 60% of the sector's sales. Rural markets account for

56% of the total domestic FMCG demand



Brief about Company

� The Company started in the year

� Started to distribute Colgate Dental Cream, Colgate-Palmolive

� It has a presence in around 3.5 million retail outlets across thecountr y, of which the Company services 9.40,000 outlets directly

� The Company has grown to a Rs. 9600 million plus with anoutstanding record of enhancing value for its strong shareholder base

� Colgate has been voted µThe Most Trusted Brand¶ in Indiaacross all brands and categories for the third consecutive year

in the Brand Equity AC Nielson ORG-MARG 2005 survey.



History� 1975

Caprice hair care launches in Mexico. Today, hair care products aresold in over 70 countries, with variants to suit ever y type of hair need

� 1976Colgate-Palmolive acquires Hill's Pet Nutrition. Today Hill's is the globalleader in pet nutrition and veterinar y recommendations

� 1983Colgate Plus toothbrush is introduced. Today over 1.6 billion Colgate

toothbrushes are sold annually worldwide

� 1985Protex bar soap is introduced, and today offers all-family antibacterialprotection in over 56 countries. Colgate-Palmolive enters into a jointventure with Hong Kong-based Hawley & Hazel, a leading oral carecompany, which adds strength in key Asian markets.



History� 1986

The Chairman's You Can Make A Difference Program is launched,recognizing innovation and executional excellence by Colgate people

� 1987Colgate acquires Softsoap liquid soap business from the MinnetonkaCorporation. Today, Colgate is the global leader in liquid hand soap

�

� 1989Annual Company sales surpass the $5 billion mark

� 1991Colgate acquires Murphy Oil Soap, the leading wood cleaner in theU.S. Today, its product portfolio has expanded to include all-purposecleaners, sprays and wipes



History� 2004

Colgate acquires the GABA oral care business in Europe, withits strength in the important European pharmacy channel and its

ties with the dental community.

� 2006Today, with sales surpassing $10 billion, Colgate focuses onfour core businesses: Oral Care, Personal Care, Home Care

and Pet Nutrition. Colgate now sells its products in 222countries and territories worldwide.



Market Share� Market share to 50.4% in March 2005

� It grew by 9% during 2004-05

� Company volume in the core toothpaste categor y increased by 14%,

Products

Oral Care:

± Colgate ± Toothpaste, Tooth Powder, Whitening Products

± Pamolive - Shower Gel, Shower Cream, Bar Soap, Liquid Hand

Wash, Shave Preps, Skin Care

Household Care:

± Axion Surface Clean



Brief about Company

� The company started in 1892 in a nondescript house in Calcutta(now Kolkata) with an initial investment of Rs. 295

� In the subsequent public issue of 1978, Indian shareholdingcrossed 60%, firmly establishing the Indianness of the firm

� Four years later in 1983, it crossed the Rs. 100 crores revenuemark

� In 2002, Britannia's New Business Division formed a jointventure with Fonterra, the world's second largest Dair y

Company, and Britannia New Zealand Foods Pvt. Ltd. was bornForbes Global rated Britannia 'One amongst the Top 200 SmallCompanies of the World', and The Economic Times pegged

Britannia India's 2nd Most Trusted Brand.



History

1975

Britannia Biscuit Company takes over biscuit distribution from Parr y's

1979

Re-christened Britannia Industries Ltd. (BIL)

1983

Sales cross Rs.100 crore

1989

· The Executive Office relocated to Bangalore

1992

· BIL celebrates its Platinum Jubilee



History

1993

Wadia Group acquires stake in ABIL, UK and becomes an equalpartner with Groupe Danone in BIL

·

1997

Re-birth - new corporate identity 'Eat Healthy, Think Better' leads tonew mission: 'Make ever y third Indian a Britannia consumer'

BIL enters the dair y products market

1999

"Britannia Khao World Cup Jao" - a major success! Profit up by 37%

2000

Forbes Global Ranking - Britannia among Top 300 small companies



History

2001

BIL ranked one of India's biggest brands

No.1 food brand of the countr y

Britannia Lagaan Match: India's most successful promotional activity of the year

Maska Chaska: India's most successful FMCG launch

2002

BIL launches joint venture with Fonterra, the world's second largest

dair y company Britannia New Zealand Foods Pvt. Ltd. is born

Rated as 'One amongst the Top 200 Small Companies of the World' by Forbes Global

Economic Times ranks BIL India's 2nd Most Trusted Brand

Pure Magic -Winner of the Worldstar, Asiastar and Indiastar award for

packaging



History

2003

'Treat Duet'- most successful launch of the year

Britannia Khao World Cup Jao rocks the consumer lives yet again

2004

Britannia accorded the status of being a 'Superbrand'

Volumes cross 3,00,000 tons of biscuits

Good Day adds a new variant - Choconut - in its range

2005Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao' becomes the popular chant!

Britannia launched 'Greetings' range of premium assorted gift packs

The new plant in Uttaranchal, commissioned ahead of schedule.

The launch of yet another exciting snacking option - Britannia 50-50

Pepper Chakkar



ProductsBISCUITS� BRITANNIA GOOD DAY(cashew, butter,pista, badam, chocochips

and choconuts),

� NICE TIME

� MARIE GOLD

� TIGER

� BRITANNIA TREAT(eliachi, orange, mango), MILK BIKIS

� LITTLE HEARTS

� BRITANNIA 50-50

� SALTED CRACKERS- SNAX, IMEPASS

BREADS

� DELBIS(sliced bread)



Market Share

� In terms of value, Britannia leads the market with

37 per cent market share



Brief about Company

� Dabur India Limited is a leading Indian consumer goods company with interests in health care,Personal care and foods

� Over more than 100 years Dabur has been dedicatedto providing nature-based solutions for a healthy andholistic lifestyle



History

� In 1979, the Sahibabad factory / Dabur Research

Foundation was setup.� In 1986, it became a public limited company.

� In 1992, a joint venture with Agrolimen of Spain wasestablished.

� In 2000, the company had a turnover of 1,000 Crores.

� In 2003, Dabur demurred the Pharma business.

� In 2005, Dabur acquired Balsara.

� In 2006, Dabur crossed $2 Bin market Cap, adopts USGAAP



� HEALTH CARE PRODUCTS

DABUR CHYAWANPRASH

DABUR CHYAWANSHAKTI

GLUCOSE D

DABUR LAL TAILDABUR BABY OLIVE OILDABUR JANAMGHUTTIHAJMOLA YUMSTICKS, CANDYANARDANAFUN2

PUDIN HARA, PUDIN HARA GSHANKHPUSHPI

DABUR HINGOLI

NATURE CARE

SHILAJIT GOLD

ITCH CARE, RING GAURD



� PERSONAL CARE

Dabur Red Gel

Dabur Red Toothpaste

Babool ToothpasteMeswakl Toothpaste

Promise Toothpaste

Dabur Lal Dant Manjan

Dabur Binaca Toothbrush

GulabariVatika Fairness Face Pack

Amla Hair Oil

Amla Lite Hair Oil

Vatika Hair Oil

Anmol Sarson Amla

DABUR FOODS

HOMEMADE

LEMONEEZ

CAPSICO



Market Share

� Dabur currently owns three brands in the oral care segment

� Dabur Lal Dant Manjan - Sales of Rs1.5bn and a 30% marketshare in toothpowder

� Dabur Red toothpaste - launched in 2003 and has over 1.8%national market share in the toothpaste categor y

� Binaca toothbrush - Dabur had acquired the Binaca brandfrom Reckitt Benckiser in the mid-1990s. However it has notable to grow the toothpaste brand



Brief about the Company

� Godfrey Phillips is today the second largest player in theIndian cigarette industr y with an annual turnover of over US$265 million

� Incorporated in India in 1936, the Company established itsown manufacturing facilities in 1944

� The Company today is the proud owner of some of the most

popular cigarette brands in the countr y like Red and White,Four Square, Jaisalmer, Cavanders, Tipper and Prince

� Its products are distributed through an extensive India widenetwork comprising 484 exclusive distributors and over 800,000 retail outlets



History

� 1844

Mr. Godfrey Phillips, founder of Godfrey Phillips & Sonscommenced business in the Barbican (London), as a Cigar manufacturer

� 1944

Company established its own manufacturing facilities 1946

GODFREY PHILLIPS became a Public Ltd. Co. with itsmanufacturing operations in Mumbai

� 1967

D. Macropolo & Co., which was the sole selling agent for GODFREY PHILLIPS, opened a subsidiar y company called"International Tobacco Co.",



History

� 1967-68

Philip Morris acquired substantial holding in Godfrey Phillips Ltd

� 1979Philip Morris. joined hands with the K.K. Modi Group and in thefollowing year the Modi Enterprises took over the management of GODFREY PHILLIPS

� 2002

The Company re-launch some of its brands, by giving them anentirely new look & positioning, while some new, innovativeproducts like Tipper & Piper were also introduced

� 2003

Jaisalmer & Prince re-launched



History

Cigarette

� Four Square

� Jaisalmer

� Red & White

� Cavanders

� Tipper

� North Pole

� Prince

Cigars - Brands

� Don Diego

� Hav-a-tampa

� Phillies

� Santa Damiana H-2000 Rothschild



Market Share

� The domestic market share has grown from 10% to 12 %over 2003-04

� Godfrey Phillips has surpassed industr y standards anddemonstrated phenomenal growth, at 8.3% in the year 2003 - 04, against industr y growth of 4.4% for the same

period



Brief about Company

� The foods division of Godrej Industries produces andmarkets edible oils, vanaspati, fruit drinks, fruit nectar andbaker y fats

� It is among the largest marketer of toilet soaps in thecountr y with leading brands Cinthol, Fair Glow, No.1 etc.

� Godrej is also the preferred supplier for contractmanufacturing of toilet soaps be some of the most well-known brands in the countr y

� It is well supported by a state-of-the-art Research Centrebased in Mumbai

� Godrej has adopted the Total Quality Management systemand their factories have received ISO certifications



Products

Soaps

� Cinthol

� Fair Glow

� Shikakai

� Evita

� No. 1

Toiletries

� Cinthol Talc, Deodorant� No. 1 Talc

� Shaving Cream



Market Share

� Market share of Godrej in the soaps segment improved to9.5% from 8.3% in Q3 FY05.

� In the Hair Colour market it has a share of 40.5%



Brief about the Company

� Nirma is one of the few names - which is instantly recognized as a trueIndian brand, which took on mighty multinationals and rewrote themarketing rules to win the heart of consumers

� Starting as a one-man operation in 1969, today, it has about 14, 000employee-base and annual turnover is above Rs. 25, 00 crores

� Nirma aptly concentrated all its efforts towards creating and building astrong consumer preference towards its µvalue-for-money¶ products

� The performance of Nirma during the decade of 1980s has been labeledas µMarketing Miracle¶ of an era. During this period, the brand surged wellahead its nearest rival ± Surf

� Now, the year 2004 sees Nirma¶s annual sales touch 800,000 tones,making it one of the largest volume sales with a single brand name in the world



Products

SOAPS

� NIRMA BATH SOAP

� NIRMA BEAUTY SOAP

� NIRMA LIME FRESH SOAP

� NIRMA ROSE

� NIRMA SANDAL

DETERGENT

� NIRMA WASHING POWDER

� NIRMA DETERGENT

� SUPER NIRMA WASHING POWDER� NIRMA POPULAR DETERGENT POWDER

� NIRMA POPULAR DETERGENT CAKE

� NIRMA CLEAN DISH WASHBAR

� NIRMA BARTAN BAR

� SUPER NIRMA DETERGENT CAKE

SALTS

� NIRMA SHUDHIODIZED NAMAK



Market Share

� Nirma is the largest detergent brand and the second largesttoilet soap brand in India with market share of 38% and20% respectively



Brief About the Company

� ITC is one of India's foremost private sector companieswith a market capitalisation of over US $ 13 billion and aturnover of US $ 3.5 billion

� Rated among the World's Best Big Companies by Forbesmagazine and among India's Most Respected Companiesby BusinessWorld, ITC ranks third in pre-tax profit amongIndia's private sector corporations

� TC has a diversified presence in Cigarettes, Hotels,Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectioner y, InformationTechnology, Branded Apparel, Greeting Cards, Safety Matches and other FMCG products.



History

� ITC is one of India's foremost private sector companieswith a market capitalisation of over US $ 13 billion and a

turnover of US $ 3.5 billion

� Rated among the World's Best Big Companies by Forbesmagazine and among India's Most Respected Companiesby BusinessWorld, ITC ranks third in pre-tax profit amongIndia's private sector corporations

� TC has a diversified presence in Cigarettes, Hotels,Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectioner y, InformationTechnology, Branded Apparel, Greeting Cards, Safety Matches and other FMCG products.



History

� ITC was incorporated on August 24, 1910 under the name of 'Imperial Tobacco Company of India Limited¶

� Though the first six decades of the Company's existence wereprimarily devoted to the growth and consolidation of theCigarettes and Leaf Tobacco businesses

� ITC's Packaging & Printing Business Division, was set up in 1925as a strategic backward integration for ITC's Cigarettes business

� In 1975 the Company launched its Hotels business with theacquisition of a hotel in Chennai which was rechristened 'ITC-Welcomgroup Hotel Chola'.



Products

� CIGARETTES

± Wills, Insignia

± India Kings± Gold Flake

± Navy Cut

± Scissors

± Capstan

± Berkeley

± Bristol± Flake.

� FOODS

± Ready to eat foods, staples, confectioner y and snacks.



Products

� LIFESTYLE RETAILING

± Wills Classic work wear

± Wills Clublife evening wear

± Wills sport

� GREETING, GIFTING AND STATIONARY

± Expressions greeting cards, autograph books, slambooks, party invitations, pop up & mini books,

± Expressions Regalia(collection of premium greetingcards & social cause cards and desk calendars)



Market Share

� ITC has captured a market share of 8%.

� In confectioner y, ITC has built up a 17% share of mintcandies and 24% of hard-boiled candies

� Ready-to-eat Sunfeast Pasta Treat has clocked 6% of thebranded noodles



GLAXO SMITHK

LINE



BRIEF ABOUT THE COMPANY

� GlaxoSmithKline is a leader in the worldwide consumer healthcare market

� The company has a challenging and inspiring mission: to

improve the quality of human life by enabling people to domore, feel better and live longer.

� Headquartered in the UK and with operations based in theUS, it is one of the industry leaders, with an estimated 7%of the world's pharmaceutical market.

� Over 15,000 people work in the research teams to discover new medicines



HISTORY1976

� The H2 blocker Tagamet (cimetidine) is introduced in the UK by theSmithKline Corporation, and in the US in the following year.

� The treatment will revolutionise peptic ulcer therapy.

1978� Through the acquisition of Meyer Laboratories Inc, Glaxo¶s business in the US

is started, to become Glaxo Inc from 1980.

� The broad-spectrum injectable antibiotic Zinacef (cefuroxime) is introduced byGlaxo.1981

� The anti-ulcer treatment Zantac (ranitidine) is launched by Glaxo and is to

become the world¶s top-selling medicine by 1986. Augmentin (amoxicillin /clavulanate potassium), to combat a wide range of bacterial infections inchildren and adults, is launched by Beecham.



1986

Beecham acquires the US firm Norcliff Thayer, adding Tums antacidtablets and Oxy skin care to its portfolio.1988

SmithKline BioScience Laboratories acquires one of its largestcompetitors, International Clinical Laboratories, Inc, increasing thecompany's size by half and establishing SmithKline BioScienceLaboratories as the industry leader.

1991

SmithKline Beecham moves its global headquarters to New HorizonsCourt at Brentford, England

1994

aking SmithKline Beecham the third-largest over-the-counter medicines co



1995

Glaxo and Wellcome merge to form Glaxo

Wellcome.

1999

Sharpening its focus on pharmaceuticals and

consumer healthcare, SmithKline Beecham divestsSmithKline Beecham Clinical Laboratories andDiversified Pharmaceutical Services.



PRODUCTS� AQUAFRESH

� ENO

� Horlicks



MARKET SHARE



THANK YOU«..

A Report on Indian FMCG Industry

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