Using-Conventions-Handout-answers.doc

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Using conventions from real media

Each of your media production tasks had a specific set ofconventions whether it was the music magazine, the music videoor the ancillary tasks. In each case you researched real media toestablish conventions and guidelines to aid you in the production ofyour own work.

For this topic you need to consider how your understanding ofthese real media has developed over the last two years.

Task 1In pairs begin by making a note of the conventions of musicmagazines, music videos and of the print work you created for theancillary element of the A2 work.

We will feedback to the whole class so you create a substantial list.Ensure you add any conventions you did not think of to your lists.

Conventions of music magazines:

GeneralMusic reviews

Album reviewsInformation on upcoming albumsReviews of live gigsInterviews with live bandsTour datesQuestionsCompetitionsUpcoming tours

AdvertisementsWhats in next issueFCFront PageMastheadCover-linesCover-storiesPictures and captionsRoute of the eyePrinciple of thirdsPull quotesHotspotsSans serif fontsISBN

Mostly black and white colours (Fonts)ContentsThe title ContentsRoute of the eyePrinciple of thirdsHotspotsEye catching coloursPictures and captionsMostly sans serif fontsPages numbers and whats on them pagesDouble page spreadHeadlineBig picture taking up 1 pageKicker- article starts with a big first letter

Route of the eyePrinciple of thirdsHotspotsCaptions

A important questionPull quote from another article


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An important notice

Conventions of Music Videos:

Performance

Narrative

Animation

Crane shots

Pans/tilts

Close ups e.g. on artist, mouth, instruments, props

Jump cuts

Split screens

Props, Costume, location relevant to music genre

Lip syncing

Male/female gaze

Conventions of ancillary products (digipak & magazineadvert):

Digipak

Name of the band/ artist.

Name of the album

Track listing

Price

Bonus Material

Website

Credits

Recording information, producer, where it was recorded and when.

Who wrote the songs.

Pictures of the band/ artist.

Logo

Barcode

DVD logo

Cd logo

Website banner

Colour and style to fit

Artists genre.

Unfolds

Cardboard sleeve/

Adverts

DVD or cd

Booklet

dvd/ cd case

Mag ad

Name of the band/ artist


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Name of the album

Website

Reviews

Picture of the band/artist/album cover

logo

Applying theories to your workPostmodern style: Irony, Parody, Pastiche, Bricolage, Intertextuality.

Bricolage is the process of deliberately borrowing oradapting signs or features from different styles or genres tocreate a new mixture of meanings (OSullivan et. al, 1998).

Pastiche: Bog standard copying of conventions or can bedone for bricolage effect. Whichever, this ultimatelyreinforces their importance in culture and society. Parodyis akind on pastiche which makes fun of the subject.

Intertextualityis the way in which media texts gain theirmeanings by referring to other media texts that the producersassume that the reader/decoder will be familiar with andrecognise (OSullivan et. al 1998).

Task 2

How did you pastiche or parody any other media texts? (Thisincludes bricolage and intertextuality). Use the correctterminology in your answer and be specific as to the featuresyou borrowed or copied.

Music magazine

Music Video


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Ancillary tasks


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Task 3Look back at your previous work and find three examples from bothpieces where you have used conventions from real media texts:

Convention Example of how youve usedit within your productionwork(remember that you canchallenge, follow or vary existingconventions)

Music magazine production:

Convention 1:

Convention 2:

Convention 3:

Music Video:

Convention 1:

Convention 2:

Convention 3:

Ancillary work:

Convention 1:

Convention 2:


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Task 3Pick 2 of these conventions and write your notes up into aparagraph, using the space below, on each of them, discussing how

you used them within your own work.

Remember to be specific and detailed.

Try to evaluate how effective your use of these conventions was inyour work. What did you use and did it work?

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Task 4

Swap your paragraphs with your partner and discuss the ideas youboth put forward.

How can you improve your work?

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