Using Cloud Analytics to Drive Profitability€¦ · Cloud metrics that matter 20 Optimizing...
Transcript of Using Cloud Analytics to Drive Profitability€¦ · Cloud metrics that matter 20 Optimizing...
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Presented by Cloud Cruiser and Artisan Infrastructure
Using Cloud Analytics to Drive Profitability
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Jim JankeDirector of Business Process
Artisan [email protected]
Andrew LaCroixSr. Director, Solutions Architecture
Cloud [email protected]
Meet our Speakers
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Penny CollenFinancial Solutions Architect
Cloud [email protected]
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Key Topics for Today
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● Key challenges service providers face
● Cloud metrics you should care about
● How Artisan uses Cloud Cruiser for
competitive advantage
● Q&A
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Meet Cloud Cruiser
● Founded in 2010
● Industry leading financial management solution for hybrid cloud
● Customers include the largest enterprises & service providers in the world
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Meet Cloud Cruiser
Single solution to price, bill for cloud
usage, and optimize profitability
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Integrations to industry-leading
public/private clouds, apps, & DBs
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Cloud: The Opportunity…and the Challenge
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CUSTOMERS
BILLING
ENVIRONMENT
predictable, monthly flat rate variable, pay-per-use
vendor loyal, ‘stuck-in’ no vendor lock-in, ‘better offer’
complex, proprietary, hard to move agile, scalable, portable
TRADITIONAL CLOUD
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CSP Maturity Drives Demand for Financial Mgmt
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INITIAL MATUREGROWTH
Customer acquisition
Basic IaaS offerings
Competing on price
Manual billing effort
Cost transparency
Customer satisfaction
More complex offerings
Competing based on SLA
Billing automation
Understanding costs & profit
Customer retention
Dynamic infrastructure
Competing on CRM
Self-service reporting
Profit optimization per product, per customer
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Cloud Cruiser’s Solution
ClientsService
ProvidersA
NA
LYTI
CS
FOU
ND
ATIO
N
AUTOMATED CHARGEBACK
BUDGETS & ALERTS
DECISION ANALYTICS
TRENDS & FORECASTS
SELF-SERVICE REPORTING
AUTOMATED BILLING
PROFIT ANALYSIS
CUSTOM DASHBOARDS
MULTI-SOURCE COLLECTORS
FLEXIBLE DATA TRANSFORMATION
FLEXIBLE PRICING
COST TRANSPARENCY
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Case Study:
Artisan Infrastructure
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Artisan Infrastructure – 2015 Corporate Update
Cloud Infrastructure
Cloud Management
Business Continuity Management
Artisan Infrastructure is the leading innovator
of cloud infrastructure, cloud management and
business continuity solutions that enable
solution providers and enterprises to migrate,
manage and deliver continuously available
cloud applications at the speed of business.
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Cloud Infrastructure and Management
Quick facts• 300+ solution provider customers (SMB & Enterprise)
• 6 years delivering cloud solutions to the channel
• World class 7x24x365 support
• 98% Customer Satisfaction
2012
$2.8M
2013
$4M
2014
$13.4M
2015
~$20M
• Expanding WW Presence
• Privately held
• Founded in 2011
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Artisan: The Challenge
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• Manual bill processing
• Lost revenue opportunities
• Non-standard service bundles
• Complex pricing requirements
• Integration to Salesforce
multiple services
multiple pricing plans
multiple partners
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Artisan Technical Environment
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vCenter
vCenter
vCenter
CRM
Usage
Files
Storage
System
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Flexible Provisioning
Provisioning
System
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VMs
Storage
Compute
VPNs
Database
User Accounts
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Account Structure
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Distributors
Resellers
Partners
Resource Folders
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Cloud Cruiser Solution
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VM Config Data(CPU, RAM, Disk)
Storage Utilization
Value-added Services
Disk performance
Customer Detail
transform
map
collect
report
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The Answers
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How many instances have my customers provisioned?
How much storage is being consumed by each of my VMs?
How much is all of this costing me?
PARTNER
How profitable are my services?
Which value-added services have been purchased?
What is my future demand?
ARTISAN
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Cloud metrics that matter
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Optimizing service delivery• Allocation vs. usage• Forecasted demand (usage & cost)• Most / least used resources
Increasing profitability• Real-time service tracking• Revenue by service / by customer• % profit by service / by customer
Improving customer satisfaction• Self-service bill validation• Billing accuracy and trust
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Key Takeaways
● Flexible pricing & packaging allows quick response to market
changes
● Niche offerings drive competitive advantage
● ‘You can’t charge for services you can’t measure’
● Identify key metrics to measure your success
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Q & A
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Thanks for joining us today! Let’s connect!
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www. artisaninfrastructure.com
@ArtisanInf
www.cloudcruiser.com
@CloudCruiserInc
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