User Tutorial - eCairn Conversation(tm)
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Workgroup Workgroup Project 1 Project 2 Project N Joe Mary . . John Mike Geoff Relevant Social Media Sources Joe John Geoff Joe Mary Mike Mike John Mary Geoff Key Concepts Key Concepts Users Projects Conversations from social media sources like blogs, twitter accounts, facebook, ...
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User tutorial for eCairn Conversation(tm)
Transcript of User Tutorial - eCairn Conversation(tm)
WorkgroupWorkgroup
Project 1 Project 2 Project N
JoeMary..JohnMikeGeoff
RelevantSocialMediaSources
JoeJohn Geoff
JoeMary Mike
MikeJohnMaryGeoff
Key Concepts Key Concepts
Users
Projects
Conversations from social media sources like blogs,
twitter accounts, facebook, ...
1. Find Communities
Identify Influencers
Community Engagement Process Community Engagement Process
●Listen to top influencers●Search & Filter●Annotate & Share●Analyse and View Trends
THE 4 KEY STEPS:THE 4 KEY STEPS:
3. Build and Manage
Integrated Community
Plan
4. Measure Results
2. Understandthe
Conversation
Strategy
BuzzOutreach
Content MarketingPrivate community
Advertising
●Share of Voice●Share of Mind●Share of Conversations(on your fav topic)
Dashboard and Workflow Dashboard and Workflow
Better Better ManageManage your Team Social Media Engagement Process your Team Social Media Engagement Process
Real-Time Team Activity Update
Record and Track your Actions
Understand your Influence in the Community
Understand your Influence in the Community
Measure your Share of Voice
Reporting Reporting
Build Build Custom-ReportsCustom-Reports to Share your Progress to Share your Progress
Export Graphs
Export Posts
