Conversation Ads Bring the Conversation to the Conversation
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Transcript of Conversation Ads Bring the Conversation to the Conversation
Conversation Ads“Bringing the Conversation to the Conversation”
Blogs and bloggers continue to gain eyeballs and
influence.Over 120 million blogs, 74,000 blogs created in last 24 hours.1
73% of internet users read blogs and 55% write comments on blogs.2
34% of bloggers post opinions about products and brands on their blog.21 Neilson Blog Pulse www.blogpulse.com 2 Universal McCann Wave 3, March 2008
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Serious money is won or lost in conversations on
blogs. 50% of blog readers say a blog
influenced their decision to buy.3
3 www.buzzlogic.com
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Conversation Ads
Designed to influence blogs and bloggers by
bringing relevant, real-time, company
sponsored conversations to blog posts
3 www.buzzlogic.com
1. Real-time conversations
happening across the social web
2. Conversation Ad tool pulls relevant conversations
and provides control
•Pull all conversations relevant to company
•Feeds from company controlled sources and / or user generated sources across blogs, microblogs, YouTube, and social network sites
•Can create unique streams based upon key words
•Ability to filter and set parameters
3. Conversation Ad is updated in real-time
Lotusphere 2010 call for abstracts is openSeptember 22 2009
Lotus goes after Microsoft’s ridiculous and fabricated’September 22 2009
Lotus Knows I’m & SosaSeptember 21 2009
Lotusphere 2010 call for abstracts is openSeptember 22 2009
Lotus goes after Microsoft’s ridiculous and fabricated’September 22 2009
Lotus Knows I’m & SosaSeptember 21 2009
Lotusphere 2010 call for abstracts is openSeptember 22 2009
Lotus goes after Microsoft’s ridiculous and fabricated’September 22 2009
Lotus Knows I’m & SosaSeptember 21 2009
4. Conversation Ads are placed in relevant posts across the Blogosphere
Standard Rich Media
Banner
Conversation Ad Banner
Ad is designed to interrupt
Produced weeks or even months ahead of time
Out of context to what person is reading
Ad designed to add value to reader
Content is sponsored by brand and filled with real-time updates related to blog topic. Can include mentions of brand and / or include brand conversations
Contextual relevance = higher engagement & higher clicks
Lotusphere 2010 call for abstracts is openSeptember 22 2009
Lotus goes after Microsoft’s ridiculous and fabricated’September 22 2009
Lotus Knows I’m & SosaSeptember 21 2009
Conversation Ads becomes a real-time method of linking
your brand to the most influential chatter and
conversations.
Case Studies
• Although IBM has been a leader in establishing and maintaining company blogs they needed a means to extend the reach of the blogs and show thought leadership in the marketplace.
• Conversational Ads were utilized to gather the most influential blog posts related to topics being discussed by IBM and then placed in Conversation Ads.
• Ad units were populated with real time data as well as an RSS feed from IBM blogs and then placed across the Blogoshpere.
Units were created for Technorati on behalf of IBM
Case Study: IBM
Case Study: IBM
• In the movie “9”, robots take over the world.
• Conversational Ads were utilized to gather the most influential blog posts related to robots and placed in an ad unit along with a movie trailer for “9”.
• Ad units are populated with real time data and then placed across the Blogoshpere where posts discussed robots.
Units were created for Technorati on behalf of Focus Features
Case Study: Focus Features Films
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Case Study: Focus Features Films
Contact
Greg WoodPresidentWoodhouse A full service social media [email protected]
www.woodhouseblog.comwww.twitter.com/heygregwoodwww.facebook.com/heygregwoodwww.slideshare.com/woodhousesm