User Experience as Competitive Advantage

11
User Experience as Competitive Advantage Kalle Tiihonen / @ktiihonen

description

User Experience as Competitive Advantage

Transcript of User Experience as Competitive Advantage

Page 1: User Experience as Competitive Advantage

User Experience as Competitive Advantage

Kalle Tiihonen / @ktiihonen

Page 2: User Experience as Competitive Advantage

What Is Service Design?

Page 3: User Experience as Competitive Advantage

(*) http://en.wikipedia.org/wiki/Service_design

”Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers.” (*)

Page 4: User Experience as Competitive Advantage

Think Holistically

Page 5: User Experience as Competitive Advantage

Campaign Optimization

Website Remarketing

Create Newsfeed Ads

Realtime Analytics

Smartly Platform is a SaaS tool for managing your whole Facebook Marketing

01 PRODUCT

Page 6: User Experience as Competitive Advantage

Smartly is built for optimization from the ground up. We help you to optimize customer’s ad spend for results.

02 CAMPAIGN OPTIMIZATION

Multivariate testing

With our campaign builder, you can easily create thousands of variations experimenting with every aspect of ad creative, targeting and bidding strategy

Programmatic optimization

Automated optimization is always-on when needed and tweaking your campaigns 24/7 based on the goals and rules you set up.

Page 7: User Experience as Competitive Advantage

We believe that social advertising is all about promoting engaging and good quality content.

03 CREATE NEWSFEED ADS

Create all ad types from the same UI, including retargeting

Whether you want to promote photos, links or offers we support your workflow. Our tool also supports optimal image sizes and unpublished posts.

Live preview and self-audit for Facebook ad rules

See how your ad looks in newsfeed, mobile and right hand column. You can also easily check your ad against Facebook’s rules to prevent ad rejects.

Page 8: User Experience as Competitive Advantage

07 SERVICE

Live support chat

In case a customer needs our help, our account managers and engineers are there to help. We usually get things fixed in minutes rather than days or weeks.

We listen to your feedback

We develop Smartly.io in an agile and rapid fashion. That’s also why we want to get customers’ feedback and ideas on what should we build and improve next.

We are passionate about the service we provide for our customers

Page 9: User Experience as Competitive Advantage
Page 10: User Experience as Competitive Advantage

Recipe for Success

Intuitive & Fast User Interface

Superior Customer Support

Agile Processes & Analytics

Holistic Interactions

Page 11: User Experience as Competitive Advantage

Happy to help you with Facebook Marketing!

www.smartly.io [email protected]