Customer Experience as competitive advantage

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Innotribe Startup Challenge 2014 New media for smart cities

Transcript of Customer Experience as competitive advantage

Page 1: Customer Experience as competitive advantage

Innotribe Startup Challenge 2014

New media for smart cities

Page 2: Customer Experience as competitive advantage

How can you differentiateand services from each other?

Snappy Logos, catchy Slogans?

Lowest prices ?

Ease of transaction?

Reputation and Trust?

Large number of retail outlets?

Page 3: Customer Experience as competitive advantage

Customer experience!

Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier.

This can include awareness, discovery, attraction, interaction, purchase, use,

cultivation and advocacy.

The result of a positive customer experience is

a retained and loyal customer !

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The effects of negative customer experience are serious!

More than 50% of customers leave because of negative customer experience

Contrary to popular believe is the impact of Loyalty and Reward programmes largely irrelevant to drive customer experience.

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Mobile banking has especially in Asia the potential to improve the quality of service and ease of use

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How can mobile drive customer experience?

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This is where

to interactively engage your customers with relevant, timely, and personal content in all privacy to their mobile devices without being annoying.

1. event-driven, 2. social-enabled 3. location-aware 4. cross-platform 5. augmented reality 6. urban exploration

platformOur enables you

comes in!

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Our platform helps you to

Get quick customer experience feedback on location, so you know your customers sentiment immediately

Receive data analytics from experienced analysts, so you can focus on what is important

pay off with better economics

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Tenqyu is the Martha Stewart of mobile urban exploration

How is doing it?

Mobile Information

Service

A network of geospatial

nodes (QR Codes, NFC,

Bluetooth LE Beacons)

Data Analytics

Modern Urban Living

Constant optimisation of feedback-engagement loop

using multi-level entertainment vehicles

locations

Value proposition through valuable rewards

A more pleasant live!

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How earns money

inApp purchases

Membership, Fee’s, Exclusive quest management

Data Analytic Services

Redemption commission

+20 years of experience in data mining drive meaningful reports

and business consulting

Gain exclusive competitive advantage by being part of

something original and unique

Pay for additional content and status

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Location

Social

Engagement/Loyalty

Where is ?

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Where is ?

Cluster Maintenance

Data Center Japan

Data Management

Clearinghouse operations

Design team

Design Center Australia

Logo’s and App Artwork

Website Look and Feel

Strategy / Regional Lead

Headquarter Singapore

Sales/Marketing team

Creative Hub

Data analytics team

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Is mobile really for me?

“As digital banking spreads, banks have new opportunities to create more “wow” experiences that use new technologies to delight customers, and it’s worth looking closely at this phenomenon.”

Bain Research

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But, how to WOW?

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Get customer feedback in 3 easy steps!

Tag it on tenqyu! Receive business analysis that matters!

Simple, engaging and effective

From simply Yes/No

to open-ended responses

(1) (2) (3)

Btw, there are multiple choice and lucky draw type feedback questions as well

Ease of use

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..and awesome content !

activity-based content, 5.) Loyalty cards and so much more.

… and so much more

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had been nominated for :

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Would you like to know more?

Where can I get the app?

How much does the app cost?

Can I not just take a picture of the QR Code and share it on the internet?

http://itunes.com/apps/Qyu

The application is downloadable from the app store

It is free !

Our branded QR codes are GPS validated, so you have to be near the actual location of the code to receive the goodies.

Can’t I scan a code several times and receive the points several times?

Our branded QR codes are business rules validated which means that the codes are only valid to be scanned following the rules of the quest (i.e. usually once per day) and during the lifetime of the quest.

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How can I contact you?

Well, you could send an email to [email protected].

Or alternatively we are on Twitter as well. @ThisTenqyuLife

Of course, you can always check us out at www.tenqyu.com

Thanks!

We are always looking forward to hear from you!

14 Robinson Road #13-00Far East Finance Building048545 Singapore

Would you like to know more?