User Engagement Monetization User Acquisition Analysis.
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Transcript of User Engagement Monetization User Acquisition Analysis.
Iñigo LopezPrincipal Program Manager Lead
Acquiring usersand monetizing your apps
2-736
James OleinikSenior Program Manager
The app monetization cycle
Key steps for a successful app monetization strategy
User Engagem
ent
Monetization
User Acquisiti
on
Analysis
• Social media, blog, email
• App review sites• Paid app install ads• User referrals
User acquisition strategiesUser
Engagement
Monetization
User
Acquisition
launch
Measuring attribution is critical!
Campaign attributionwww.microsoft.com/store/apps/9NBLGGGZ5QDR?cid=twitter
Dec2015N
ewslette
r
search
myBlog1209
• Attribution report per campaign:
• Query campaign id at runtime:string campaignId = await CurrentApp.GetCampaignIdAsync();
User Engagement
Monetization
User
Acquisition
userxxxx
Demo:Campaign attribution
User Engagement
Monetization
User
Acquisition
• Can be redeemed in the store for apps or IAPs
• Create promotional code batches from Dev Center
• Up to 250 codes per product per year; expire in 6 months
Promotional codes
F3F0U-HVFVU-0J9FV-3U0HF-V4U08
Free Level1!
User Engagement
Monetization
User
Acquisition
• Purchase app install ads from Dev center• Paid -> display in other developers’
apps• House ads -> display in your other apps• Auto-targeting by default
Promote your appUser
Engagement
Monetization
User
Acquisition
Demo:Acquisitions reports
User Engagement
Monetization
User
Acquisition
• Understand users with in-app
analytics
• Respond to user reviews
• Monitor app health
User engagement
User
Engagement
Monetization
User Acquisition
Demo: Usage & engagement reportsApp analytics (powered by Visual Studio Application Insights)Ratings & reviewsApp healthDownload reports
User
Engagement
Monetization
User Acquisition
App monetization business models
Developer revenue today*
(*) Worldwide, Microsoft internal, Q1 2015
55%31%
14%
In-app purchasesAdvertisingPaid apps
User Engagement
Monetizatio
n
User Acquisition
IAP discounts• Schedule discounts from Dev Center• Discount metadata available to the app
In-app purchases
More features to help you convert your user base to paid
User Engagement
Monetizatio
n
User Acquisition
IAP subscriptions• Automatic recurring billing• Same purchase flow as other IAPs• Different subscription periods• App can query status of subscription
• Easier than ever to monetize with ads
• Extending ad mediation to all app types
• Support for video interstitial ads
Advertising
Make more money from your existing ad inventory
User Engagement
Monetizatio
n
User Acquisition
• Promote digital or physical goods from your app
• Earn a 7% commission on sales of apps, IAPs, music, TV shows, movies
• 14-day attribution window for IAPs• Sign-up today:
aka.ms/MicrosoftAffiliates
• Watch 2-96 pre-recorded video for details
Monetize with Microsoft Affiliate ProgramA new way to monetize your app!
User Engagement
Monetizatio
n
User Acquisition
• Campaign attribution• Promotional codes• Promote your app• Free in-app analytics solution• Respond to reviews• Download reports through
API• IAP discounts• IAP subscriptions• Ad mediation and video
interstitials• A new affiliate program
Recap – what have we announced today?
User Engageme
nt
Monetization
User Acquisitio
n
• Try this out today:• Check out the new reports for your existing apps• Book a paid app install ad campaign• Leverage Visual Studio Application Insights to add custom events to your
app
• Attend/watch these sessions:• 761: Monetize and Promote Your Universal Windows App with Ads, today
12:30PM• 624 – Application Insights for Any App, today 9AM oops… you can watch
the video• 2-96 – Microsoft Affiliate program (pre-recorded video)
Call to Action
© 2015 Microsoft Corporation. All rights reserved.
