User Acquisition Solved by Mobile Action
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MOBILEACTION
intro to....
SUSTAINABLE UA
CONTENTS
APP POVERTY
APP RISKS
APP SOLUTION
THE BENEFIT
NEXT DECISION
TABLE OF CONTENTS
3
4-5
6-7
7-13
15
50% of iOS developers64% Android developersare operating below thepoverty line of $500 perapp per month.
"What most marketers recognize is that this isa highly lucrative population, and 50% ofMillennials worldwide are under 30; by 2018they will have more spending power than anyin history."- Kelly Poling, VP marketing, strategy andoperations
MOBILEREVOLUTION TODAY91% of all people on earth have a mobile phone 56% of people own a smart phone There are more Smart phones activated each day then babies are born 80% of time on mobile is spent on apps Average smartphone has 41 apps The average iOS and Android user downloads 3-5 apps per month
Unfortunately, 26% of apps areopened once and never used again
PPRISKS
WH
AT
YOU
NEED
CAVEAT EMPTOR:
THE ULTIMATE
GUIDETO ORGANIC & PAID
INSTALLS
- A team of experts who know what they are doing with your data- Two to three analytical tools to improve UI/UX- Patience to know that sustaining top rank is a commitment- A keen understanding of your users intentions & behavior- The ability to let Mobile Action manage your ad network
BEFORE YOU START MAKE SURE YOU HAVE:
If your retention rate is below 10% within a 30 day average, yourapp is in trouble. There is no point in generating installs.1
2 Beware of the ad networks as they will get you to spend more toget more. Don't let ad networks take advantage of you, insteadtake advantage of them.
3 Do not play around with your keywords. This is the only factor youhave 100% control over. Like SEO, everything depends onkeywords.
ACCELERATIONFORMULAThe story behind the journey
Mobile Action is a mobile marketingaccelerator. We've solved the mobilemarketing solution by combining 3 useracquisition strategies.
The first focus is to guide an app toincrease retention rate - 30% over a 30day bracket.
The second focus is to increase thesample of organic downloads to identify
the most reliable source of users.Increasing organic downloads within thefirst month will provide invaluable insightinto a users behavior and intentions.
Our final focus is to apply an intelligentad spending to sustain the top ranks withthe least amount of ad spend. We workwith talented app-trepreneurs andenterprise giants to create the nextgeneration of great companies.
Mobile Action | User Acquisition
MA METRICSDEFINING
There are many analyticstools out there and
translating big data intoactionable steps are key
factors to affluent UAstrategies.
D A T A I N S I G H T
C O M M I T M E N T Head Quarters.
APP STORERefinement
SANFRANCISCO
Since 2008, Aykut Karaaliogluhas been working incessantlyto break the laws of algorithms.Although the market hasevolved and is constantlyinnovating, he continues toinnovate and help apps realigntheir goals with app storehacks.
USERInnovative appetite.
We believe that users haveinsatiable appetites forinnovation. The obsession to dothings better is a philosophy westrive to instill with everyconnection we make. Whetherit is with our clients, our users orcompetitors - we thrive ininnovation.
ASOSUSTAINABLE ORGANIC MODEL
VIRALITYGROWTH MECHANICS MODEL
ASO+VIRALITY+ADNETWORK
MOBILE ACTION MODEL
www.mobileaction.co
25%-35% Increase
ORGANIC
1 Organic Download = 3 to 7 Uplift
360SOLUTION
GROWTH MECHANICS MODEL
ADVERTISEAD NETWORK BUSINESS MODEL
ORGANIC+FREE+PAID
MOBILE ACTION MODEL
www.mobileaction.co
40% Organic + 60% Paid
Vice Versa
1000% Sustain Growth
SOURCES
http://prafulla.net/wp-content/sharenreadfiles/2013/02/389843/How-To-Design-for-Viral-Growth-Infographic.jpg
http://www.fiksu.com/assets/ebooks/howtoacquireloyalappusers.pdf
Menu Item 3http://techcrunch.com/2014/04/15/googleplaystilltopsiosappstoredownloadsandnownarrowingrevenuegaptoo/
http://venturebeat.com/2013/11/21/appleownsthetop6highestrevenueappsinitsownappstore/#
http://venturebeat.com/2013/11/21/appsbrandswhattheworldstop100brandsaredoingongoogleplayiosandamazon/