An overview of UCD [User Centered Design] i am aaron HURSMAN i live in dallas, TEXAS i do user EXPERIENCE i work @RACETOWIN i tweet @HURSMAN 2 I cant find anything on this site. Why do I have to click so many times to do anything? I hate this system, because it is impossible to use. I like the old one better. SOUND This site so ugly, it hurts my eyes! These fields should be filled in automatically. This system is so clunky. familiar? This is taking way longer than it should. Why are all these fields required? This isnt what I thought would happen. I must have clicked on the wrong thing This system is missing a critical feature I need to do my job. Ill just have to find the data myself and dump it to a spreadsheet. Why are requirements taking so long to define? When can I see what the system will look like? This isnt what I expected the screen to look like. There arent enough details in this requirements specification. The requirements specification is too detailed to consume. Why isnt anyone using the system? Why arent we seeing the ROI we anticipated? It was just user error. Thats a training issue. 3 doing the same thing over and over again and expecting DIFFERENT results? 4 http://bit.ly/dC8CaT refresh time to 5 http://bit.ly/9j36hZ What IS User centered design? 6 What IS User centered design? User Centered Design (UCD) is an iterative methodology that puts the user at the center of all design decisions. 7 What IS User centeredisdesign? UCD a DESIGN philosophy User Centered Design (UCD) is an iterative methodology that puts the user at the center of by a and approach enabled all design decisions. wealth of disciplines and design methods. 8 What IS THE GOAL OF UCD? 9 What IS THE GOAL OF UCD? The ultimate goal of UCD is to optimize a user's experience of a system, product, or process. 10 What IS THE GOAL OF UCD? UCD looks to realize this goal by considering the user perspective The ultimate goal of UCD is to optimize a user's during all phases of the experience of a system, product, or process. development lifecycle. 11 What IS THE USER PERSPECTIVE? 12 http://bit.ly/czatli USER perspective NO. 1: NEEDS AND WANTS 13 http://bit.ly/duRu7o USER perspective NO. 2: GOALS, MOTIVATION, AND TRIGGERS 14 http://bit.ly/cBKoTK USER perspective NO. 3: Obstacles AND Limitations 15 http://bit.ly/9giEMb USER perspective NO. 4: Tasks, Activities, AND Behaviors 16 http://bit.ly/9rYgds USER perspective NO. 5: Geography AND Language 17 http://bit.ly/agm9aw USER perspective NO. 6: Environment AND Gear 18 http://bit.ly/bdNYpD USER perspective NO. 7: WORK LIFE AND EXPERIENCE 19 http://bit.ly/9a3eCj Understanding the perspective a user brings to a system enables us to design that system to meet their needs. 20 What are the UCD disciplines? 21 What are the UCD disciplines? Visual Design 22 What are the UCD disciplines? Interaction Design Visual Design 23 What are the UCD disciplines? Interaction Research Design Visual Design 24 What are the UCD disciplines? Information Interaction Research Architecture Design Visual Design 25 What are the UCD disciplines? Information Interaction Research Architecture Design Visual Usability Design 26 What IS the UCD PROCESS? 27 What IS the UCD PROCESS? RESEARCH EVALUATE CONCEPT DESIGN 28 What IS the UCD PROCESS? RESEARCH 29 What IS the UCD PROCESS? ESEARCH CONCEPT 30 What IS the UCD PROCESS? RCH CONCEPT DESIGN 31 What IS the UCD PROCESS? EVALUATE CONCEPT DESIGN 32 How about an example? 33 Storyboard Interviews Personas Sketch Hi-Fidelity Usability Paper Prototype Testing Prototype Usability Hi-Fidelity Usability Testing Prototype Testing 34 35 http://bit.ly/d8JI5L 36 37 http://bit.ly/axWFqM 38 http://bit.ly/cIsiNQ 39 http://bit.ly/dssJzn http://bit.ly/drlHoZ 40 http://bit.ly/a477BW 41 http://bit.ly/aYLuhc What ARE the BENEFITS OF UCD? 42 What ARE the BENEFITS OF UCD? 43 What ARE the BENEFITS OF UCD? 44 What ARE the BENEFITS OF UCD? 45 What ARE the BENEFITS OF UCD? 46 What ARE the BENEFITS OF UCD? 47 FAQs Frequently Asked Questions 48 FAQs Frequently Asked Questions How long does UCD take? Will it impact my project timeline? Yes, but hopefully in a good way. UCD is an alternative design approach that usually replaces antiquated methods. That being said, UCD will be tailored to your project, but it usually requires front- loading additional effort early in the project. The philosophy is to fail fast to uncover problem areas earlier using UCD methods instead of discovering the problems late in development stages of the project. 49 FAQs Frequently Asked Questions It sounds complicated. Wont I need a large team of UCD experts? Not necessarily. The UCD process is easy to teach and learn. A single UCD professional can lead a team of resources including client team members through the process. Although many of the techniques have fancy names, the exercises are not only easy to learn and execute, but they are usually fun to perform as well. 50 FAQs Frequently Asked Questions It sounds expensive. How much does it cost? One of the benefits of the UCD approach is that total development and maintenance costs are reduced. In addition, an effective user experience promotes user adoption and productivity. As a result, you are more likely to realize your return on investment which may include key performance metrics such as increased company revenue. 51 FAQs Frequently Asked Questions Do I have to adopt the entire UCD process? Absolutely not. Can it be customized? Absolutely! Every project is unique and the UCD approach can be tailored to the specific needs of the client, project, team, and business objectives. UCD provides a structured design framework but its flexibility allows a project team to craft an approach that considers all project factors. 52 FAQs Frequently Asked Questions Does it work with Waterfall and Agile project methodologies? Yes, UCD is not dependant upon a specific project management methodology. UCD does lend itself better to agile methodologies, because of similar philosophies of short iterations, sprints, and speed to completion. 53 FAQs Frequently Asked Questions Do I really need all this? Isnt all this just to make stuff look pretty? UCD is comprised of a wealth of disciplines. Visual and graphic design is a key discipline, but an effective user experience is dependant upon a well-round design that was a aided by UCD. Of course, you can forego the User Centered Design for more traditional design approaches, but expectations should not be set any higher than the results of past initiatives. 54 FAQs Frequently Asked Questions What is the Return on Investment (ROI) for UCD? There is not return on investment for a design methodology like UCD. The product, application, system, or solution, on the other hand, should have an ROI. UCD is an ROI enabler for a particular initiative. Achieving certain user adoption levels is normally a prerequisite to seeing any return on any systemic investment. UCD is an ROI stimulant, because its ultimate goal is user experience and user adoption is the most significant benefit of UCD. 55 @hursman 56 http://bit.ly/czeqLw