Usage and Guidelines - Corteva€¦ · 1-COLOR LOGO 1-COLOR REVERSED LOGO 2-COLOR LOGO, REVERSED...

25TH ANNIVERSARY

LOGOUsage and Guidelines

February 2020

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INTRODUCTION BRAND LOGOS COLOR TYPE IMAGERY APPLICATIONS

The 25th anniversary of the Sentricon® systemThis is a big year for Sentricon®. It’s an opportunity to celebrate those who built the business over the past 25 years, but it’s also about looking ahead to a strong future.

Let’s take a moment to recognize and celebrate successes made possible through thought leadership and dedicated research. The Sentricon system is backed by 70+ research studies, Always Active™ technology celebrates 10 years and Recruit® AG termite bait supports our dominant position in the market.

Looking back means looking forward. Our 25th anniversary celebration is our launchpad into the future. We are showcasing the pride in 25 years of innovation, protection and growth.

USAGE AND APPROVALS

Anniversary materials should be used between Jan. 1 - Dec. 31, 2020

Materials should be approved by Colleen Derksen-Kent, [email protected].

GUIDELINE QUESTIONS?

Contact Colleen Derksen-Kent, [email protected].

INTRODUCTION

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WHEN TO USE THE 25TH ANNIVERSARY LOGO

Reminders• The 25th anniversary logo is an industry-focused element. While it may be considered for select consumer-facing uses,

the primary placement/usage of the logo should be reserved for trade creative.

• The 25th anniversary logo does not replace the Sentricon logo.

• When using the 25th anniversary logo, ALSO incorporate the Sentricon logo whenever possible (but NEVER locked up together).

Sizing• The current dimensional version of the 25th anniversary logo is designed such that it should not be printed larger than

100% scale of the file provided (about 3 inches in diameter). A large-format version of the logo is in development for larger applications such as event banner creative.

• The dimensional logo should not be used for applications that require a very small scale, or a reduced level of detail/ resolution. The simplified version of the logo should be used in those instances. Please refer to Page 7 for more info.

The 25th anniversary logo was created to signify and celebrate 25 years of protecting, innovating and growing the business for the Sentricon® system.

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25TH ANNIVERSARY LOGO

Proudly celebrating 25 yearsThe 25th anniversary logo serves as an emblematic badge of pride. The dimensional lock-up celebrates the continued commitment to protection, innovation and growth. It acts as a consistent eye-catching hero visual to leverage across communications, wearables and events throughout the year to build awareness and excitement. Please refer to the color options on the following page for color information.

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USAGE OF THE 25TH ANNIVERSARY LOGO

Size and position across materials will vary, depending on context/application.

For example, in situations where the anniversary celebration is the lead message, the logo may be used as a hero graphic element, and should be treated as such to allow appropriate prominence.

The logo also may be used as a supporting element, as a nod to the credibility and legacy of the brand. In these instances, preferred placement is in the lower right-hand corner.

DIMENSIONAL COLOR LOGO: BLACK/SILVER/GREEN – PREFERRED

ALTERNATE COLOR LOGO: GREEN/SILVER ALTERNATE COLOR LOGO: SILVER/GREEN

For other print, display or event applications where the placement/environment/layout would prevent the preferred black/silver/green logo from having the appropriate contrast.

For most print applications, including print advertising, display graphics and event/sales literature.

For other print, display or event applications where the placement/environment/layout would prevent the preferred black/silver/green logo from having the appropriate contrast.

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SIMPLIFIED25TH ANNIVERSARYLOGO

Simplified 2-color logoThis alternate logo is available for use ONLY when/where the dimensional logo cannot be used — primarily instances that prohibit scale (smaller than 1 inch), or fabrication/replication methods that restrict resolution or detail. Please refer to the color options on the following page.

Preferred for uses that require logo to be smaller than 1" in diameter, fabrication/replication methods that restrict detail. Light, clean backgrounds only.

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USAGE OF THE SIMPLIFIED25TH ANNIVERSARYLOGOThe simplified logo should only be used when the dimensional logo cannot be used.

Size and position across materials will vary, depending on context/application.

NOTE: Whenever scaling the logo, ensure that “scale strokes and effects” has been selected in order to retain the correct line weights/proportions.

2-COLOR LOGO – PREFERRED

1-COLOR LOGO 1-COLOR REVERSED LOGO

2-COLOR LOGO, REVERSED – PREFERRED

For nonmarketing applications such as wearables or other instances where the preferred 2-color logo cannot be used. Dark, clean backgrounds only.

Light, clean backgrounds only.

CMYK: For most print applications, including print advertising, display graphics and sales literature.

RGB: For on-screen applications such as websites and PowerPoint presentations.

SPOT: For 2-color print applications that don’t allow CMYK color.

Dark, clean backgrounds only.

CMYK: For most print applications, including print advertising, display graphics and sales literature.

RGB: For on-screen applications such as websites and PowerPoint presentations.

SPOT: For 2-color print applications that don’t allow CMYK color.

For nonmarketing applications such as wearables or other instances where the preferred 2-color logo cannot be used. Light, clean backgrounds only.

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CLEAR SPACE

The ideal clear space around all four sides of the 25th anniversary logo is equal to half the width of the tri-bar.

The 25th anniversary logo should be surrounded by enough clear space to make sure it’s visible, and given due prominence. The logo should NOT be locked up with anything else, including the Sentricon logo.

X

X

X

X X

X X

X X

X X

X XX X

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IMPROPER USE

Using the 25th anniversary logo the right way — every time — protects and strengthens the brand identity. That’s why it’s important to use only approved logo files.

Never use on a cluttered or busy background.

Never add a drop shadow to the logo.

Never outline or redraw any portion of the logo. Never lock up the logo with another logo or tagline.

Never distort the logo. Maintain proper proportions when scaling the logo.

Never substitute colors.

No queen. No colony. No kidding.

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SIZING THE 25TH ANNIVERSARYLOGO

Depending on whether the logo is being used as a hero visual or complementing creative as part of the body of the piece, sizing may vary across applications. However, it should never be scaled smaller than 1" in diameter.

Use the example sizing below as a suggestion for general proportions across different applications.

1” is minimum size.

1.25" pieces up to and including 5".

1.5" pieces more than 5" up to 11".


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SIZING THE SIMPLIFIED 25TH ANNIVERSARYLOGO

In most cases, the simplified logo will be used at a smaller scale, or in order to reproduce the logo on a wearable. Sizing may vary across applications. However, the simplified logo should never be scaled smaller than 0.75" in diameter.

Note: The dimensional logo (see previous page) is preferred for prominent usage as a hero visual on printed or presentation pieces.

Use the example sizing below as a suggestion for general proportions across different sizes of creative.

0.75” is minimum size.

1" pieces up to and including 5".



APPLICATIONSHow the brand elements come together

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50% width example

USAGE WITH THE SENTRICON® LOGO

Scale the anniversary logo no smaller than 1:1 with the primary Sentricon logo width, and maintain a minimum clear space of 50% of the width of the Sentricon logo between it and the anniversary logo.

Since the anniversary logo includes the Sentricon logo, the primary Sentricon logo may be omitted in instances where size/layout is prohibitive.

The 25th anniversary logo should be surrounded by enough clear space to make sure it’s visible and given due prominence. The logo should NOT be locked up with anything else, including the Sentricon logo.

Where appropriate, include both the 25th anniversary logo and the primary Sentricon logo on the same piece in order to maintain continuity of the parent brand.

See the brand guidelines for the Sentricon® system for placement of the Sentricon and Corteva Agriscience logos.

Examples of use in literature

The Sentricon® system, the stand-alone termite solution, has been protecting, innovating and growing for 25 years. But becoming the No. 1 stand-alone solution can’t be done alone.1 Through the dedication and partnership of our Certified Sentricon Specialists®, we’ve eliminated over 2 trillion termites, protected nearly 5 million structures and preserved countless communities across the country. And we’re just getting started.

The Sentricon® system, the stand-alone termite solution, has been protecting, innovating and growing for 25 years. But becoming the No. 1 stand-alone solution can’t be done alone.1 Through the dedication and partnership of our Certified Sentricon Specialists®, we’ve eliminated over 2 trillion termites, protected nearly 5 million structures and preserved countless communities across the country. And we’re just getting started.

Hear our story at Sentricon.com.

Hear our story at Sentricon.com. 1Jefferson Davis Associates 2008™ ® Trademarks of Dow AgroSciences, DuPont or Pioneer, and their affiliated companies or their respective owners. Always read and follow label directions. © 2020 Corteva. CU38-028-022 (01/20) BR CAPM9SENT079

1Jefferson Davis Associates 2008™ ® Trademarks of Dow AgroSciences, DuPont or Pioneer, and their affiliated companies or their respective owners.

Always read and follow label directions. © 2020 Corteva. CU38-028-022 (01/20) BR CAPM9SENT079


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TREATMENT EXAMPLES For 25th anniversary executions, the logo can be used as a hero graphic element as shown below.

Otherwise, its use/placement should be reserved as a supporting/sign-off element toward the bottom of the creative.

The 25th anniversary logo should be surrounded by enough clear space to make sure it’s visible and given due prominence. The logo should NOT be locked up with anything else, including the Sentricon logo.

The anniversary logo also may be used on wearables such as caps and shirts. When possible, the production method should reflect the dimensionality of the badge treatment.

Digital Ads - Hero Visual

Wearables

Trade Print Ad - Hero Visual

JobBill toClient

LiveFinished SizeBleed

Flat SizeNo. PagesNo. PanelsPanel SizesGutter

1st Rnd Due

CAPM9SENT079CAPM9SENT079Corteva

7" x 10"7.875" x 10.5"8.125" x 10.75"

NoneNoneNoneNoneNone

1/3/20

Job InfoFontsTrade Gothic LT Std (Bold Condensed No. 20, Con-densed No. 18)

ImagesSilver Stamping Logo MockUp_Test_010320_RT.tif (CMYK; 644 ppi; 31.02%), Sentricon logo White.eps (21%), Corteva_HorWht.eps (24.42%)

Inks Cyan, Magenta, Yellow, Black

Coating(s)None

Stock & WeightNone

BinderyNone

Fonts & Images

Sentricon Trade Print Ad

CAPM9SENT079_Sentricon_Trade_Print_Ad_FNL.indd

1-28-2020 11:31 AMSaved at From BR1581 Jennifer Hufford / Jennifer HuffordBy NonePrinted At

FNL

CD

ACD

AD/Designer

Copywriter

Production Artist

Campaign Mngr

Copy Edit

Account

Producer

Images Approved

Erin Pine-Moore

Jim Jodie

Jason Ludtke

None

Jenn H.

Angela Duckart

None

Lindsay Atkinson

Seguin

None

Approvals

None

Notes

On our 25th anniversary, we look ahead to a bright future.

The Sentricon® system, the stand-alone termite solution, has been protecting, innovating and growing for 25 years. But becoming the No. 1 stand-alone solution can’t be done alone.1 Through the dedication and partnership of our Certified Sentricon Specialists®, we’ve eliminated over 2 trillion termites, protected nearly 5 million structures and preserved countless communities across the country. And we’re just getting started. Hear our story at Sentricon.com.

1Jefferson Davis Associates 2008™ ® Trademarks of Dow AgroSciences, DuPont or Pioneer, and their affiliated companies or their respective owners. Always read and follow label directions. © 2020 Corteva. CU38-028-022 (01/20) BR CAPM9SENT079

Termites won’t have that luxury.

S:7"

S:10"

T:7.875"

T:10.5"

B:8.125"

B:10.75"

25TH ANNIVERSARYMESSAGINGCopy samples

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MESSAGING EXAMPLES

25th anniversary copy toneAs we’re celebrating our anniversary, we honor the past while looking ahead to the future. So the copy tone should follow that lead. The tone of the copy should be respectful, humble and feel inclusive to all those who contributed to our 25 years, yet it should also have an active, forward-looking tone.

Copy examples/pickup optionsCelebrating 25 years of protecting, innovating and growing.

Celebrating 25 years of the Sentricon® system: protecting, innovating and growing.

On our 25th anniversary, we look ahead to a bright future. Termites won’t have that luxury.

Over 2 trillion termites later, we’re more dedicated than ever.

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™ ® Trademarks of Dow AgroSciences, DuPont or Pioneer, and their affiliated companies or their respective owners. Always read and follow label directions. © 2020 Corteva. CU45-028-020 (02/20) BR 010-71858 CAPM9SENT080

Usage and Guidelines - Corteva€¦ · 1-COLOR LOGO 1-COLOR REVERSED LOGO 2-COLOR LOGO, REVERSED...

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