URMILA – The Home Manager URMILA – The Home Manager ProgramProgram

Two Two main objectives, main objectives,

Providing a reliable, efficient and Providing a reliable, efficient and

professional home manager for clientprofessional home manager for client

Empowering slum residents Empowering slum residents

– – from ‘housemaids’ to professional from ‘housemaids’ to professional

home home managermanager

– – with significant increase in incomeswith significant increase in incomes

Making of a Home ManagerMaking of a Home ManagerPolice Clearance

Training lasting 25 days

On the job training

Health Clearance

Induction

Fire Safety First Aid Security Household Appliances

Personality Development

Communication Grooming Housekeeping

Final Placement

Criteria of a Home Manager Credibility: The Home Manager has to be trustworthy and must undergo a

police check.

Regularity: The Home Manager is punctual and demonstrate regular attendance on the job. In the event of sickness or holiday, the organization shall send a replacement.

Cleanliness and Hygiene: The Home Manager has to be in good health and without any communicable disease. She should also exhibit superior personal hygiene and undergo a health check.

Basic Communication and Etiquette: The Home Manager is trained to properly communicate with customers, guests and vendors.

Quality of Work, Operational Skills and Efficiency: The Home Manager is trained to operate household appliances, to perform basic housekeeping skills and cook basic dishes. Moreover, specific specializations for child care, old age care and patient care shall be offered by the organization as well. These trainings would improve the overall quality of work and the execution of basic functions.

Training at Taj HotelTraining at Taj Hotel

Fire SafetyFire Safety

Vacuum CleaningVacuum Cleaning

Working of the ProgramWorking of the Program

After proper training, the program is :After proper training, the program is :

Managed by Franchisee SystemManaged by Franchisee System Self sufficient in terms of manpower Self sufficient in terms of manpower

and financesand finances Internal mechanism for marketing Internal mechanism for marketing

and trouble-shootingand trouble-shooting

OutcomesOutcomes 155 Home Managers placed (23 more being 155 Home Managers placed (23 more being

trained) — demand exists for over 500 trained) — demand exists for over 500 Income increases from $20 or less to $60-Income increases from $20 or less to $60-

$100- per month $100- per month – adding over $112,000 to the slums in a year– adding over $112,000 to the slums in a year

Able to save in a personal accountAble to save in a personal account Broader exposure leading to higher aspirationsBroader exposure leading to higher aspirations Increased self-confidence due to training in Increased self-confidence due to training in

multiple skillsmultiple skills Enhanced life-styleEnhanced life-style

Franchisee System

Objective is to replicate the ‘URMILA- The Home Manager’ model to other cities.

Franchisee being offered to NGO/Individual

SAATH provides Technical Expertise Piloted the Franchisee System with

our Existing Coordinators.

Role of Franchisee Manager

She will be the relationship manager between the client and the Home Manager and will be in charge of 40-50 Home Managers.

She needs to upgrade on the skills of the Home Manager as per the feedback of the client as and when required.

She will have to look into the day to day work responsibility of the Home Manager as well as the replacements

As a Result Increase in Earnings of the

Franchisee Manager

Before franchisee system After franchisee system

Coordinator: Geeta ben (Sarkhej) Amount

Franchisee Manager: Geeta ben (Sarkhej) Amount

Salary $ 60 5% Management Fees($) 110

Conveyance $ 25 5% Support Expense($) 110

Mobile Phone Bill $ 20 Total($) 220

Total $ 105 25% of Total (Saath Livelihoods) 55

   75% of Total( Franchisee Manager-

Salary) ($) 165

From Home Manager to….From Home Manager to….

Old age careOld age care Child careChild care Patient carePatient care Housekeeping in commercial Housekeeping in commercial

establishmentsestablishments Home maintenance / repairs program Home maintenance / repairs program

(for the skilled youth)(for the skilled youth) Requests for replication in other townsRequests for replication in other towns

Outcomes/deliverablesOutcomes/deliverables Employability training to 5000 needy urban Employability training to 5000 needy urban

youth and womenyouth and women Setting up Urban Livelihood Resource Centre Setting up Urban Livelihood Resource Centre

• Setting up of business mentor network Setting up of business mentor network • Employability Training centresEmployability Training centres• Setting up of sectoral academiesSetting up of sectoral academies• Setting up of placement support centresSetting up of placement support centres• Joint industry and vocational education Joint industry and vocational education

certificationcertification

Programs’ Impact IndicatorsPrograms’ Impact Indicators

Increase in income at family levelIncrease in income at family level Increase in year long job Increase in year long job

placement/employmentplacement/employment Increase in savingsIncrease in savings Increase in enrolment into advanced learning Increase in enrolment into advanced learning

coursescourses

Thank YouThank You