___Urban Design

‘Our diverse portfolio of urban design projects include collaborative work with the community, government and private developers to express a commitment to creating new places for people or revitalising existing areas’

Armstrong Creek Town Centre Masterplan

Urban Design ServicesUrban design provides strategies and frameworks to ensure that the three dimensional and physical structure of development is appropriate to the site and its context.

Tract’s design solutions evolve from an understanding of the historic, cultural and physical context of the site.

Tract’s Urban design services cover the spectrum of community place-making, neighbourhood layouts and design to structure planning for inner and outer urban areas and communal/public spaces.

Our group is highly skilled at generating the appropriate urban design solution for any situation by focusing on how people will use the space.

■ Strategic frameworks (all scales)

■ Structure planning

■ Precinct planning (brownfield)

■ Urban design/regeneration frameworks

■ Master planning

■ Urban design guidelines

■ Feasibility studies

■ Facilitation and mediation

■ Urban design assessments

■ Local government training and advocacy

■ Pedestrian Access Analysis and Design

Tract’s Urban Design team is playing an ever increasing role in shaping the built environment in which we live, work and play.

Darwin Raintree ParkNewQuay, Docklands

St Kilda Connections Project

Town Centres

Town centres provide a major focus for all cities, towns and suburbs regardless of size. They are places for people to come together and interact, places for business, hubs for transport and movement, and locations where the unique qualities of the town are captured and reflected in the urban form. Urban design plays a critical role in ensuring these elements come together to create successful places over time.

Tract has extensive and diverse town centre experience that ranges from preparing urban design frameworks, structure plans, design guidelines, design concepts and delivering public realm works. This has been undertaken for diverse government and private sector clients.

Whether it is a new town centre or regenerating an established activity centre, Tract’s approach remains the same – to create functional, prosperous and exciting places that focus on generating street life.

‘We are proud of our commitment to understanding the specific local physical and social context of each project rather than relying on formulaic responses. It is this ‘site responsive design’ approach that ensures strategic and detailed design and planning is rooted in the essence of the place.’

Tract’s approach to activity centre planning and design is to firstly understand the people and the place through a consultative and site responsive approach. This involves undertaking analysis of the key drivers including land use, built form, public spaces and the way people move around.

Tract has extensive experience in the planning and design of some of Melbourne’s most significant activity centre developments, including:

■ Armstrong Creek Activity Centre, Geelong

■ Toolern Town Centre, Melton

■ Frankston Central Activities Area

■ Reservoir Major Activity Centre

■ Former Dandenong Saleyards (known as MetroVillage 3175)

■ Burwood Square, Bradmills

■ East Brunswick Activity Centre

■ Manor Lakes Activity Centre

■ Fairfield Papermill

■ Glenroy Activity Centre

Moonee Ponds Activity Centre Structure PlanFrankston Central Activities District Structure Plan

Reservoir Major Activities Area Structure Plan

At the core of each successful place is a strategy that sets the framework for the finer grain aspects of a city, town or suburb to grow in to. Urban Design plays an important role in working across a range of scales to ensure that the quality of the place is at the forefront of thinking throughout the planning and design process.

Strategic Urban Design

Tract’s urban design team has broad experience at the strategic level through the development of policies, guidelines and methodologies which determine how places and systems function. Our strategic areas of expertise include open space and recreation, pedestrian and cycling, land use frameworks.

Urban WorksAt the core of each successful place is a strategy that sets the framework for the finer grain aspects of a city, town or suburb to grow in to. Urban Design plays an important role in working across a range of scales to ensure that the quality of the place is at the forefront of thinking throughout the planning and design process.

Tract’s urban design team has broad experience at the strategic level through the development of policies, guidelines and methodologies which determine how places and systems function. Our strategic areas of expertise include open space and recreation, pedestrian and cycling, land use frameworks.

McLaren Wharf, Port Adelaide

Urban Renewal provides for the revitalisation of developed land in response to changed development drivers, social or site conditions. Successful urban renewal can represent urban design and planning at its best because it requires an inspired planning approach based on a robust site analysis and design response.

The Tract urban design team has been involved in significant urban renewal projects that intergrate residential, commercial and retail uses to create dynamic mixed-use urban environments. These projects have benefitted from Tract’s multi-disciplinary structure by integrating planning and landscape expertise throughout the urban design process.

Urban Renewal Masterplanning

Our team is able to work with clients to understand the highest and best use scenarios for each site by developing yield scenarios which are grounded in a site responsive design approach and guided by development feasibility.

From this a preferred scenario can be developed into more detail and carried through to planning approvals and eventual development.

Darwin CBD Revitalisation Project - Smith Street MallDawson Street Urban Design Guidelines Boggo Road Urban Village, Dutton Park

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Tract’s urban design experience in the greenfield residential sector is reflected in a diverse and extensive folio of development projects. We provide an integrated service of urban design with the ability to value-add planning and landscape architecture services as required. Our approach is a collaborative and iterative model of design and testing, working with clients to create the best possible value from each residential project.

Our approach is rooted in the ‘site responsive’ ethos to greenfield urban design - that seeks to respond uniquely to the subtleties and characteristics of each site to leverage ‘sense of place’ for the development, and thus value for the developer.

Greenfield Residential Masterplanning

Our urban design folio of greenfield residential projects outlines the diversity of thinking, and breadth of design that we are exposed to. We continue to be at the leading edge of residential development in greenfield areas across Melbourne.

Tract has extensive experience in the planning and design of some of Melbourne’s most significant greenfield developments, including:

■ Saltwater Coast, Point Cook

■ Somerfields Development, Keysborough

■ Wattlewoods Development, Carrum

■ Breezes Muirhead, NT

■ CoomeS Wright North Western, Molonglo, ACT

■ Manor Lakes, Werribee

■ Crace Development, ACT

■ MetroVillage 3175, Dandenong

■ Eynesbury Township, Eynesbury

■ Renaissance Rise, Mernda

■ Settlers Run, Cranbourne

■ The Chase, Berwick

■ The Range, Croydon

■ Valley Lake - Niddrie Quarry

Toolern Town Centre Urban Design Framework Molonglo Masterplan, ACT

www.tract.com.au

Melbourne195 Lennox Street, RichmondVIC 3121, Australiat. 61 3 9429 6133f. 61 3 9429 5925e. melbourne@tract.net.au

SydneyLvl 8/80 Mount Street, North SydneyNSW 2060, Australiat. 61 2 9954 3733f. 61 2 9954 3825e. sydney@tract.net.au

BrisbaneLvl 7/140 Ann Street, BrisbaneQLD 4000, Australiat. 61 7 3002 6400f. 61 7 3002 6499e. brisbane@tract.net.au

CanberraSuite 7, Level 2 Ethos House, 28-36 Ainslie Place,Canberra, ACT 2600, Australiat. 61 2 6262 5021 e. canberra@tract.net.au

Adelaide7-11 Moger Lane, Adelaide SA 5000, Australiat. 61 8 8223 1324e. adelaide@tract.net.au

Geelong1/216 Pakington Street, Geelong WestVIC 3218, Australia t. 61 3 5221 0105 e. geelong@tract.net.au