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Transcript of Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee...
![Page 1: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/1.jpg)
Upstream versus Downstream interventionsBanny BanerjeeAssociate ProfessorStanford d.school, Stanford Design ProgramDirector, Stanford ChangeLabs
d. Associate ProfessorMechanical Engineering DepartmentStanford University
S T A N F O R D D E S I G N P R O G R A M
ChangeLabs.
With contributions from Jason BadeJohannes Zachrisson DaaeDavid Miller
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Banny Banerjee, Stanford University
Global Score Card
40% more FRESHWATER
Con!dence Level2030 Targets
45-50% more FOOD
39-45% more ENERGY
3-4 orders of magnitude slowdown in EXTINCTION rates
50% reductions in CO2e
0 in EXTREME POVERTY ($1.25/Day)
LOW
LOW
LOW
LOW
NIL
LOW
Sources: The energy challenge, Mike Hightower1 & Suzanne A. Pierce, Nature 452, 285-286 (20 March 2008). Word Bank 2013 Water report, Information brief on Water and Agriculture in the Green Economy. UNW-DPAC, 2011, Oct 9, 2013 World Bank announcement on Poverty Eradication Goals
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Banny Banerjee, Stanford University
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Banny Banerjee, Stanford University
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Banny Banerjee, Stanford University
intervention challenge
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Banny Banerjee, Stanford University
“What kind of interventions will change the ecosystem behavior?”
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Banny Banerjee, Stanford University
In all it’s messiness
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Banny Banerjee, Stanford University
OVER-ARCHING QUESTIONS AND ISSUES
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Banny Banerjee, Stanford University
How do we make SIGNIFICANT reductions in energy usage and GHGs?
OVER-ARCHING QUESTIONS AND ISSUES
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Banny Banerjee, Stanford University
How do we make SIGNIFICANT reductions in energy usage and GHGs?How do we make it !nancially viable? Revenue positive?
OVER-ARCHING QUESTIONS AND ISSUES
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Banny Banerjee, Stanford University
How do we make SIGNIFICANT reductions in energy usage and GHGs?How do we make it !nancially viable? Revenue positive?How do we create a business ecosystem when a KWH is so cheap?
OVER-ARCHING QUESTIONS AND ISSUES
![Page 12: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/12.jpg)
Banny Banerjee, Stanford University
How do we make SIGNIFICANT reductions in energy usage and GHGs?How do we make it !nancially viable? Revenue positive?How do we create a business ecosystem when a KWH is so cheap?How to get the plans past our internal organizational and decision systems?
OVER-ARCHING QUESTIONS AND ISSUES
![Page 13: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/13.jpg)
Banny Banerjee, Stanford University
How do we make SIGNIFICANT reductions in energy usage and GHGs?How do we make it !nancially viable? Revenue positive?How do we create a business ecosystem when a KWH is so cheap?How to get the plans past our internal organizational and decision systems?How do we diffuse the enabling technologies at scale?
OVER-ARCHING QUESTIONS AND ISSUES
![Page 14: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/14.jpg)
Banny Banerjee, Stanford University
How do we make SIGNIFICANT reductions in energy usage and GHGs?How do we make it !nancially viable? Revenue positive?How do we create a business ecosystem when a KWH is so cheap?How to get the plans past our internal organizational and decision systems?How do we diffuse the enabling technologies at scale?Getting people to save energy is harder than getting them to "oss their teeth!
OVER-ARCHING QUESTIONS AND ISSUES
![Page 15: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/15.jpg)
Banny Banerjee, Stanford University
How do we make SIGNIFICANT reductions in energy usage and GHGs?How do we make it !nancially viable? Revenue positive?How do we create a business ecosystem when a KWH is so cheap?How to get the plans past our internal organizational and decision systems?How do we diffuse the enabling technologies at scale?Getting people to save energy is harder than getting them to "oss their teeth!Death by a thousand cuts
OVER-ARCHING QUESTIONS AND ISSUES
![Page 16: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/16.jpg)
Banny Banerjee, Stanford University
How do we make SIGNIFICANT reductions in energy usage and GHGs?How do we make it !nancially viable? Revenue positive?How do we create a business ecosystem when a KWH is so cheap?How to get the plans past our internal organizational and decision systems?How do we diffuse the enabling technologies at scale?Getting people to save energy is harder than getting them to "oss their teeth!Death by a thousand cutsWhen you want a toast, you want a toast!
OVER-ARCHING QUESTIONS AND ISSUES
![Page 17: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/17.jpg)
Banny Banerjee, Stanford University
How do we make SIGNIFICANT reductions in energy usage and GHGs?How do we make it !nancially viable? Revenue positive?How do we create a business ecosystem when a KWH is so cheap?How to get the plans past our internal organizational and decision systems?How do we diffuse the enabling technologies at scale?Getting people to save energy is harder than getting them to "oss their teeth!Death by a thousand cutsWhen you want a toast, you want a toast!Okay to spend $2000 on a bigger TV but not on weatherizing one’s home
OVER-ARCHING QUESTIONS AND ISSUES
![Page 18: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/18.jpg)
Banny Banerjee, Stanford University
How do we make SIGNIFICANT reductions in energy usage and GHGs?How do we make it !nancially viable? Revenue positive?How do we create a business ecosystem when a KWH is so cheap?How to get the plans past our internal organizational and decision systems?How do we diffuse the enabling technologies at scale?Getting people to save energy is harder than getting them to "oss their teeth!Death by a thousand cutsWhen you want a toast, you want a toast!Okay to spend $2000 on a bigger TV but not on weatherizing one’s homeMental models - recycling a soda can before boarding a "ight
OVER-ARCHING QUESTIONS AND ISSUES
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Banny Banerjee, Stanford University
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Banny Banerjee, Stanford University
ENA
BLING
TECH
NO
LOG
IES
![Page 21: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/21.jpg)
Banny Banerjee, Stanford University
ENA
BLING
TECH
NO
LOG
IES
SCALING
STRATEGY
![Page 22: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/22.jpg)
Banny Banerjee, Stanford University
ENA
BLING
TECH
NO
LOG
IES
SCALING
STRATEGY
BUSINESSMODEL
![Page 23: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/23.jpg)
Banny Banerjee, Stanford University
ENA
BLING
TECH
NO
LOG
IES
SCALING
STRATEGY
BUSINESSMODEL
ORG BEHAVIOR& DECISION
SYSTEMS
![Page 24: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/24.jpg)
Banny Banerjee, Stanford University
ENA
BLING
TECH
NO
LOG
IES
SCALING
STRATEGY
BUSINESSMODEL
ORG BEHAVIOR& DECISION
SYSTEMS
POLICY &
REGULATORY
CLIMATE
![Page 25: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/25.jpg)
Banny Banerjee, Stanford University
ENA
BLING
TECH
NO
LOG
IES
SCALING
STRATEGY
BUSINESSMODEL
ORG BEHAVIOR& DECISION
SYSTEMS
POLICY &
REGULATORY
CLIMATE
INVE
STM
ENT
![Page 26: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/26.jpg)
Banny Banerjee, Stanford University
ENA
BLING
TECH
NO
LOG
IES
SCALING
STRATEGY
BUSINESSMODEL
ORG BEHAVIOR& DECISION
SYSTEMS
POLICY &
REGULATORY
CLIMATE
INVE
STM
ENT
GOAL
![Page 27: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/27.jpg)
Banny Banerjee, Stanford University
ENA
BLING
TECH
NO
LOG
IES
SCALING
STRATEGY
BUSINESSMODEL
ORG BEHAVIOR& DECISION
SYSTEMS
POLICY &
REGULATORY
CLIMATE
INVE
STM
ENT
GOALTH
EORIE
S O
F
CHAN
GE
![Page 28: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/28.jpg)
Banny Banerjee, Stanford University
ENA
BLING
TECH
NO
LOG
IES
SCALING
STRATEGY
BUSINESSMODEL
ORG BEHAVIOR& DECISION
SYSTEMS
POLICY &
REGULATORY
CLIMATE
INVE
STM
ENT
GOAL
UNDERSTANDING
OF BEHAVIOR
THEO
RIES
OF
CHAN
GE
![Page 29: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/29.jpg)
Banny Banerjee, Stanford University
ENA
BLING
TECH
NO
LOG
IES
SCALING
STRATEGY
BUSINESSMODEL
ORG BEHAVIOR& DECISION
SYSTEMS
POLICY &
REGULATORY
CLIMATE
INVE
STM
ENT
GOAL
UNDERSTANDING
OF BEHAVIOR
THEO
RIES
OF
CHAN
GE
MOTIVATIONS
![Page 30: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/30.jpg)
Banny Banerjee, Stanford University
ENA
BLING
TECH
NO
LOG
IES
SCALING
STRATEGY
BUSINESSMODEL
ORG BEHAVIOR& DECISION
SYSTEMS
POLICY &
REGULATORY
CLIMATE
INVE
STM
ENT
GOAL
UNDERSTANDING
OF BEHAVIOR
THEO
RIES
OF
CHAN
GE
NO
RMS
MOTIVATIONS
![Page 31: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/31.jpg)
Banny Banerjee, Stanford University
ENA
BLING
TECH
NO
LOG
IES
SCALING
STRATEGY
BUSINESSMODEL
ORG BEHAVIOR& DECISION
SYSTEMS
POLICY &
REGULATORY
CLIMATE
INVE
STM
ENT
GOAL
UNDERSTANDING
OF BEHAVIOR
THEO
RIES
OF
CHAN
GE
NO
RMS
MOTIVATIONS
INNOVATIONPROCESS
![Page 32: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/32.jpg)
Banny Banerjee, Stanford University
ENA
BLING
TECH
NO
LOG
IES
SCALING
STRATEGY
BUSINESSMODEL
ORG BEHAVIOR& DECISION
SYSTEMS
POLICY &
REGULATORY
CLIMATE
INVE
STM
ENT
GOAL
UNDERSTANDING
OF BEHAVIOR
THEO
RIES
OF
CHAN
GE
NO
RMS
MOTIVATIONS
INNOVATIONPROCESS
![Page 33: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/33.jpg)
Banny Banerjee, Stanford University
ENA
BLING
TECH
NO
LOG
IES
SCALING
STRATEGY
BUSINESSMODEL
ORG BEHAVIOR& DECISION
SYSTEMS
POLICY &
REGULATORY
CLIMATE
INVE
STM
ENT
GOAL
UNDERSTANDING
OF BEHAVIOR
THEO
RIES
OF
CHAN
GE
NO
RMS
MOTIVATIONS
INNOVATIONPROCESS
OR
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Banny Banerjee, Stanford University
Behavior
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Banny Banerjee, Stanford University
The cheapest barrel of oil is the one that we don’t use
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Banny Banerjee, Stanford University
![Page 37: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/37.jpg)
Banny Banerjee, Stanford University
For most systems, behavior is a choke point
![Page 38: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/38.jpg)
Banny Banerjee, Stanford University
For most systems, behavior is a choke pointBehavior change allows demand-side interventions
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Banny Banerjee, Stanford University
For most systems, behavior is a choke pointBehavior change allows demand-side interventionsBehavior change can scale faster than infrastructure
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Banny Banerjee, Stanford University
PV!
Smart !Controls!
EV
Smart Meter!( + Smart Grid)!
Appliances!
Mobile!Device!
Storage!
Feedback, !Nudges,!Incentives!
CLOUD!
Sensors!
Changing regulations, pricing structures, markets, competitive landscape, energy futures, sensibilities!tariffs, social norms, relationship with home-owners, and information landscapes!
CHALLENGES AND OPPORTUNITIES!IN AN ALTERED ECOSYSTEM!
![Page 41: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/41.jpg)
Banny Banerjee, Stanford University Banny Banerjee, Stanford University
Upstream Interventions
Downstream Interventions
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Banny Banerjee, Stanford University Banny Banerjee, Stanford University
How do we change the energy consumption of a region?
How do we get people to use a different thermostat set-point
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Banny Banerjee, Stanford University
US Home Energy use breakdown (Gardner & Stern)
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Banny Banerjee, Stanford University
Upstream Interventions
Downstream Interventions ContextsTarget Pro!le
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Banny Banerjee, Stanford University
STANDARDSINFRA-
STRUCTURE CURRENTECOLOGY
ENERGYSOURCE
KWHCAPITA
PEAKKW
BUSINESSMODELS
MENTALMODELS,FRAMES
BEHAVIORPATTERNS
FUTUREECOLOGY STANDARDS
PV/ALT-SOURCE
BIZMODELS
FRAMES
BEHAVIOR
INFRA-STRUCTURE
KWHCAPITA
PEAKKW
![Page 46: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/46.jpg)
Banny Banerjee, Stanford University
fSTANDARDSINFRA-
STRUCTURE CURRENTECOLOGY
ENERGYSOURCE
KWHCAPITA
PEAKKW
BUSINESSMODELS
MENTALMODELS,FRAMES
BEHAVIORPATTERNS
FUTUREECOLOGY STANDARDS
PV/ALT-SOURCE
BIZMODELS
FRAMES
BEHAVIOR
INFRA-STRUCTURE
KWHCAPITA
PEAKKW
![Page 47: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/47.jpg)
Banny Banerjee, Stanford University
Scaled Innovation
STANDARDSINFRA-
STRUCTURE CURRENTECOLOGY
ENERGYSOURCE
KWHCAPITA
PEAKKW
BUSINESSMODELS
MENTALMODELS,FRAMES
BEHAVIORPATTERNS
FUTUREECOLOGY STANDARDS
PV/ALT-SOURCE
BIZMODELS
FRAMES
BEHAVIOR
INFRA-STRUCTURE
KWHCAPITA
PEAKKW
![Page 48: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/48.jpg)
Banny Banerjee, Stanford University
Scaled Innovation
Behavioral, Technical & Business Determinants
STANDARDSINFRA-
STRUCTURE CURRENTECOLOGY
ENERGYSOURCE
KWHCAPITA
PEAKKW
BUSINESSMODELS
MENTALMODELS,FRAMES
BEHAVIORPATTERNS
FUTUREECOLOGY STANDARDS
PV/ALT-SOURCE
BIZMODELS
FRAMES
BEHAVIOR
INFRA-STRUCTURE
KWHCAPITA
PEAKKW
![Page 49: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/49.jpg)
Banny Banerjee, Stanford University
Scaled Innovation
Behavioral, Technical & Business Determinants
Strategic FramingScaled ConceptsSTANDARDS
INFRA-STRUCTURE
CURRENTECOLOGY
ENERGYSOURCE
KWHCAPITA
PEAKKW
BUSINESSMODELS
MENTALMODELS,FRAMES
BEHAVIORPATTERNS
FUTUREECOLOGY STANDARDS
PV/ALT-SOURCE
BIZMODELS
FRAMES
BEHAVIOR
INFRA-STRUCTURE
KWHCAPITA
PEAKKW
![Page 50: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/50.jpg)
Banny Banerjee, Stanford University
Scaled Innovation
Behavioral, Technical & Business Determinants
Strategic FramingScaled Concepts
Strategic RoadmapsImplementation & Scaling
STANDARDSINFRA-
STRUCTURE CURRENTECOLOGY
ENERGYSOURCE
KWHCAPITA
PEAKKW
BUSINESSMODELS
MENTALMODELS,FRAMES
BEHAVIORPATTERNS
FUTUREECOLOGY STANDARDS
PV/ALT-SOURCE
BIZMODELS
FRAMES
BEHAVIOR
INFRA-STRUCTURE
KWHCAPITA
PEAKKW
![Page 51: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/51.jpg)
Banny Banerjee, Stanford University
Scaled Innovation
Behavioral, Technical & Business Determinants
Strategic FramingScaled Concepts
Strategic RoadmapsImplementation & Scaling
![Page 52: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/52.jpg)
Banny Banerjee, Stanford University
Scaled Innovation
Behavioral, Technical & Business Determinants
Strategic FramingScaled Concepts
Strategic RoadmapsImplementation & Scaling
Behavioral, Technological DRIVERS
Extrinsic factors: SITUATIONAL CONSTRAINTS
Ecosystem Analysis: STAKEHOLDER RELATIONSHIPS
![Page 53: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/53.jpg)
Banny Banerjee, Stanford University
Scaled Innovation
Behavioral, Technical & Business Determinants
Strategic FramingScaled Concepts
Strategic RoadmapsImplementation & Scaling
Behavioral, Technological DRIVERS
Extrinsic factors: SITUATIONAL CONSTRAINTS
Ecosystem Analysis: STAKEHOLDER RELATIONSHIPS
STRATEGIC PATHWAYS & PLATFORMS
Design of SOLUTIONS, SERVICES, BIZ MODELS
SCALING and DIFFUSION STRATEGY
![Page 54: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/54.jpg)
Banny Banerjee, Stanford University
Scaled Innovation
Behavioral, Technical & Business Determinants
Strategic FramingScaled Concepts
Strategic RoadmapsImplementation & Scaling
Behavioral, Technological DRIVERS
Extrinsic factors: SITUATIONAL CONSTRAINTS
Ecosystem Analysis: STAKEHOLDER RELATIONSHIPS
STRATEGIC PATHWAYS & PLATFORMS
Design of SOLUTIONS, SERVICES, BIZ MODELS
SCALING and DIFFUSION STRATEGY
Organizational & Decision Processes
Strategic Partnerships
Rapid Pilots and Implementation rollouts
![Page 55: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/55.jpg)
Banny Banerjee, Stanford University
The innovation process is like an accordion
![Page 56: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/56.jpg)
Banny Banerjee, Stanford University
Cognitive interventionPiggyback interventionStealth intervention
![Page 57: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/57.jpg)
Banny Banerjee, Stanford University
BehaviorHighLow
Low
High
KWH
Pot
entia
l
![Page 58: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/58.jpg)
Banny Banerjee, Stanford University
BehaviorHighLow
Low
High
KWH
Pot
entia
l
![Page 59: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/59.jpg)
Banny Banerjee, Stanford University
BehaviorHighLow
Low
High
KWH
Pot
entia
l
Vs
High Conversionof Small Segment
Low Conversionof Larger Segment
![Page 60: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/60.jpg)
Banny Banerjee, Stanford University
Prospect Theory
Losses are felt twice as much as equivalent gains.
(Kahneman and Tversky 1974)
![Page 61: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/61.jpg)
Banny Banerjee, Stanford University
Hyperbolic Discounting
![Page 62: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/62.jpg)
Banny Banerjee, Stanford University
PRINCIPLES
![Page 63: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/63.jpg)
Banny Banerjee, Stanford University
Understand the local cultural, behavioral and motivational frames
PRINCIPLES
![Page 64: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/64.jpg)
Banny Banerjee, Stanford University
Understand the local cultural, behavioral and motivational framesParse the qualitative insights through behavioral lenses
PRINCIPLES
![Page 65: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/65.jpg)
Banny Banerjee, Stanford University
Understand the local cultural, behavioral and motivational framesParse the qualitative insights through behavioral lensesBusiness models and organizational behavior can ultimately limit success
PRINCIPLES
![Page 66: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/66.jpg)
Banny Banerjee, Stanford University
Understand the local cultural, behavioral and motivational framesParse the qualitative insights through behavioral lensesBusiness models and organizational behavior can ultimately limit successConsider hybrid behavioral-techno-business strategies
PRINCIPLES
![Page 67: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/67.jpg)
Banny Banerjee, Stanford University
Understand the local cultural, behavioral and motivational framesParse the qualitative insights through behavioral lensesBusiness models and organizational behavior can ultimately limit successConsider hybrid behavioral-techno-business strategiesUpstream platforms that enable multiple downstream interventions
PRINCIPLES
![Page 68: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/68.jpg)
Banny Banerjee, Stanford University
Understand the local cultural, behavioral and motivational framesParse the qualitative insights through behavioral lensesBusiness models and organizational behavior can ultimately limit successConsider hybrid behavioral-techno-business strategiesUpstream platforms that enable multiple downstream interventionsWhen known solutions do not exist, innovate!
PRINCIPLES
![Page 69: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/69.jpg)
Banny Banerjee, Stanford University
Understand the local cultural, behavioral and motivational framesParse the qualitative insights through behavioral lensesBusiness models and organizational behavior can ultimately limit successConsider hybrid behavioral-techno-business strategiesUpstream platforms that enable multiple downstream interventionsWhen known solutions do not exist, innovate!Allow matches between motivational frames and solution frames
PRINCIPLES
![Page 70: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/70.jpg)
Banny Banerjee, Stanford University
Understand the local cultural, behavioral and motivational framesParse the qualitative insights through behavioral lensesBusiness models and organizational behavior can ultimately limit successConsider hybrid behavioral-techno-business strategiesUpstream platforms that enable multiple downstream interventionsWhen known solutions do not exist, innovate!Allow matches between motivational frames and solution framesIf you don’t build in scale, it will be harder to build it in later
PRINCIPLES
![Page 71: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/71.jpg)
Banny Banerjee, Stanford University
QUESTIONS
![Page 72: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/72.jpg)
Banny Banerjee, Stanford University
Is the segmentation based on motivation, behaviors, and identity?
QUESTIONS
![Page 73: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/73.jpg)
Banny Banerjee, Stanford University
Is the segmentation based on motivation, behaviors, and identity?Is it a Pull or Push intervention?
QUESTIONS
![Page 74: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/74.jpg)
Banny Banerjee, Stanford University
Is the segmentation based on motivation, behaviors, and identity?Is it a Pull or Push intervention?Will it self propel or do you have to scale distribution?
QUESTIONS
![Page 75: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/75.jpg)
Banny Banerjee, Stanford University
Is the segmentation based on motivation, behaviors, and identity?Is it a Pull or Push intervention?Will it self propel or do you have to scale distribution?What is the driving motivation for the user?
QUESTIONS
![Page 76: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/76.jpg)
Banny Banerjee, Stanford University
Is the segmentation based on motivation, behaviors, and identity?Is it a Pull or Push intervention?Will it self propel or do you have to scale distribution?What is the driving motivation for the user?Is it a Cognitive, Piggyback, or Stealth intervention?
QUESTIONS
![Page 77: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/77.jpg)
Banny Banerjee, Stanford University
Is the segmentation based on motivation, behaviors, and identity?Is it a Pull or Push intervention?Will it self propel or do you have to scale distribution?What is the driving motivation for the user?Is it a Cognitive, Piggyback, or Stealth intervention?Is it a Downstream intervention or a Upstream Intervention?
QUESTIONS
![Page 78: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/78.jpg)
Banny Banerjee, Stanford University
Is the segmentation based on motivation, behaviors, and identity?Is it a Pull or Push intervention?Will it self propel or do you have to scale distribution?What is the driving motivation for the user?Is it a Cognitive, Piggyback, or Stealth intervention?Is it a Downstream intervention or a Upstream Intervention?Is it a Single Agency play or Multi-Agency requiring strategic partnerships?
QUESTIONS
![Page 79: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/79.jpg)
Banny Banerjee, Stanford University
Is the segmentation based on motivation, behaviors, and identity?Is it a Pull or Push intervention?Will it self propel or do you have to scale distribution?What is the driving motivation for the user?Is it a Cognitive, Piggyback, or Stealth intervention?Is it a Downstream intervention or a Upstream Intervention?Is it a Single Agency play or Multi-Agency requiring strategic partnerships?Is there a strategy for rapid diffusion of enabling technology?
QUESTIONS
![Page 80: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/80.jpg)
Banny Banerjee, Stanford University
Is the segmentation based on motivation, behaviors, and identity?Is it a Pull or Push intervention?Will it self propel or do you have to scale distribution?What is the driving motivation for the user?Is it a Cognitive, Piggyback, or Stealth intervention?Is it a Downstream intervention or a Upstream Intervention?Is it a Single Agency play or Multi-Agency requiring strategic partnerships?Is there a strategy for rapid diffusion of enabling technology?Does it piggyback on infrastructure that has already scaled?
QUESTIONS
![Page 81: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/81.jpg)
Banny Banerjee, Stanford University
Is the segmentation based on motivation, behaviors, and identity?Is it a Pull or Push intervention?Will it self propel or do you have to scale distribution?What is the driving motivation for the user?Is it a Cognitive, Piggyback, or Stealth intervention?Is it a Downstream intervention or a Upstream Intervention?Is it a Single Agency play or Multi-Agency requiring strategic partnerships?Is there a strategy for rapid diffusion of enabling technology?Does it piggyback on infrastructure that has already scaled?Does this lead to a new culture and choice architecture?
QUESTIONS
![Page 82: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/82.jpg)
Banny Banerjee, Stanford University
![Page 83: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/83.jpg)
Banny Banerjee, Stanford University
Potency of Intervention
![Page 84: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/84.jpg)
Banny Banerjee, Stanford University
Potency of Intervention
*Scale of Implementation
![Page 85: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/85.jpg)
Banny Banerjee, Stanford University
Potency of Intervention
*Scale of Implementation
Time to Impact*
![Page 86: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/86.jpg)
Banny Banerjee, Stanford University
Potency of Intervention
*Scale of Implementation
Time to Impact*Degree of Integration*
![Page 87: Upstream versus Downstream interventions · Upstream versus Downstream interventions Banny Banerjee Associate Professor Stanford d.school, Stanford Design Program Director, Stanford](https://reader031.fdocuments.net/reader031/viewer/2022013117/5b7908e77f8b9a534c8c702d/html5/thumbnails/87.jpg)
Thank you