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School: European School of Design, Frankfurt, Germanywww.europeanschoolofdesign.euCreative Director: Ralph ThammArt Director / Photographer / Concept: Pavel BondarenkoCopywriter: Reinhard Obinger

CHUPA-CHUPS: “GIANT LOLLIPOP”

Guerrilla marketing 11

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Agency: BBDO, New York, USAwww.bbdo.comChief Creative Officer: David LubarsExecutive Creative Director: Eric SilverArt Director: Chuck TsoCopywriter: Eric Schutte

FEDEX KINKO: “GIANT WHITE-OUT” AND “GIANT HIGHLIGHTER”

Guerrilla marketing 13

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Agency: Saatchi & Saatchi Jakarta, Indonesiawww.saatchi.comChief Creative Officer: Andy GreenawayExecutive Creative Director: Juhi KaliaCopywriters: Pancaputera, Juhi KaliaPhotographer: Heret Frasthio

FRONTLINE: “MALL”

Guerrilla marketing 15

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Agency: Lowe & Partners, Kuala Lumpur, Malaysiawww.loweandpartners.comExecutive Creative Director: Ng Heok SeongCreative Director: Ng Heok SeongCopywriter: Mohan PrabhakarArt Director: Joseph LeeIllustrator: Desmond Phang

IKEA: “STAIRCASE DRAWER”

Guerrilla marketing 17

68

Advertising agency: Grey Groupwww.grey.comClient: Ocedar

OCEDAR: “PROTECTS WOOD”

Printed impact Ads 69

90

SNICKERS: “MINI EXTREME”

Advertising agency: Tiempo BBDOwww.tiempobbdo.comClient: Snickers

Printed impact Ads 91

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WORLD WILDLIFE FUND

Advertising agency: Draftfcbwww.draftfcb.comAdvertising campaign: Climate changeClient: World Wildlife Fund

Printed impact Ads 93

WORLD WILDLIFE FUND

Advertising agency: Contrapuntowww.contrapunto.esAdvertising campaign: Contamination

116

Creative and exciting Ads 117

Agency: Grey Beijing, Chinawww.grey.comArt director: Shi Yuan He, Dan Fang, Chee Guan YueExecutive creative director: Chee Guan YueCreative director: Dan FangCopywriter: Dong Hai LuiPhotographer: Edward LohClient: Hair’s magazine

HAIR’S: “PAPER-HAIRDO”

118

Creative and exciting Ads 119

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Agency: Leo Burnett Company Inc.www.leoburnett.comExecutive creative director: Chris ChiuCreative director: Victor Ng, Jon LokeArt director: Victor Ng, Jon LokeCopywriter: Victor Ng, Jon LokePhotographer: Xuan (Groovy Studios)Client: Fab Detergent

FAB DETERGENT: “ICE-CREAM” “KETCHUP” “SOUP”

Creative and exciting Ads 121