Unstick your digital products by @ubxd
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Transcript of Unstick your digital products by @ubxd
ACCORDING TO...
Dave Evans, Product Manager (ecommerce) at Nature Publishing Group
Glyn Parry – Programme Manager at SH:24 (NHS collaboration)
Will Rowan, product lead at Ministry of Justice (and other orgs)
Richard Stobart – CEO, Unboxed Consulting, Agile Coach of the Year 2014
who sometimes doesn’t get a mention amongst the complexity and interdependencies
You retweeted
1 2
Unboxed Consulting
... who sometimes doesn’t get a @mention amongst the complexity and interdependencies
ESTABLISH
FOCUS.
Where is the money?What KPIs matter?What should the product owner be influencing?
2 where the value lies
COMPETITION.PRODUCT,MARKET
As a product owner, product, market and competition.
The product follows from there.
you need to understand
AND
As a product owner,
The product follows from there.
Think
SHORTterm.
IMMEDIATELY.Focus on what users can benefit from
Show stakeholders what can be done rapidly.
GET AGILE WORKING HARDIntroduce Agile to more teams.Quickly learn and iterate.Create vision statements.Groom backlogs.
3
PROJECT MANAGERStry to control ALL the risk by doing
PRODUCT OWNERSunderstand how to take a
EVERYTHING.
bitesizemouthful
BUILD
Build your reputation as the expert.
your reputation as the expert.
EVERYWHERE.Take in data from
They’ll trust you when you say “We don’t need , we need .”A B