Agency :: Satiated Productions/John TeahanJohn@SatiatedProductions.com (310) 641-4593

Date :: May 9, 2012

THE GLOBAL LEADER IN SOCIAL VIDEO DISTRIBUTION AND ENGAGEMENTUNRULY ADVANTAGE

Reach: Global reach of 725mm unique users each month and 90mm unique users in US

Expertise: Successfully implemented over 1500+ campaigns since 2006

Insight: We use proprietary data from our Viral Video Chart to create custom influencer maps that identify the most important sites and blogs to ignite conversation and create maximum social media exposure

Guaranteed Results: We guarantee user-initiated video views on a cost per view pricing model. All earned media (views derived from sharing) is reported on and free of charge.

Direct Relationships: Unruly has direct relationships with over 20,000 US sites and bloggers. We will leverage these relationships and seed your content among the most influential environments to reach your target audience

Social Media Activation: Our outreach team secures custom editorial placements wherever possible, so that the videos will become a permanent fixture on sites, treated as content rather than advertisements.

Transparency: We’re fully open about where your campaign is running and offer a login to our dashboard once a campaign goes live with a full site list breakdown and screenshots of every placement once the campaign goes live.

Powerful Analytics: We provide comprehensive real time reporting dashboard that tracks all paid and earned video metrics.

Guaranteed performance: a minimum number of engagements are agreed up front

1. User initiated views: our CPV model ensures you only pay when someone chooses to engage with your content. This is infinitely more valuable than a forced, unwanted view

2. Viral uplift: the built –in sharing functionality of our players allow viewers to instantly share content across social media. All views derived from shares are completely free of charge and have the potential to drive millions of free plays

3. Transparency: we’re fully open about where your campaign is running and offer a login to our dashboard once a campaign goes live with a full site list breakdown

4. Powerful analytics: we offer a comprehensive reporting suite that can track every point of interaction offering much richer data than simple CTR statistics

5. Viral Video Chart: we own and operate the VVC, which is the industry benchmark for monitoring the most buzzed about videos on the web.

Totally transparent site lists

Viral Video Chart – we know what works

All social media platforms

coveredGlobal footprint of 60,000+

sites

Influencer mapping technology

Global leader in social media

outreach

Market leading reporting, quant and quali

BENEFITS OF WORKING W/ UNRULY

SOCIAL VIDEO KPI’s

AttentionAwareness

ActionAdvocacy

Delivering reach against a target audience

Engage audience with a brand’s core message for sustained period of time

Build relevant brand champions

Drive audience to purchase or transact

IDENTIFYING THE INFLUENCERS• Unruly’s proprietary marketing

tool, the Viral Video Chart, identifies sites and bloggers that are actively posting content relevant to your brand

• We individually contact these influencers to secure high quality placements for the brand

PHASE 1

PHASE 1:Seeding across the wider mainstream audience via high volume partners,

Facebook games & applications, mobile, social & discovery

portals

PHASE 2:Reinforcing

engagement and awareness by

seeding to niche, influential sites within targeted environments

PHASE 2

PHASED APPROACH

Post-play, this social module appears:

UNRULY SOCIAL PLAYER

• Unruly’s Social Player is designed to encourage sharing, and social interaction across multiple platforms (Facebook, Twitter, etc.)

• Unruly overlays annotations for strong call to action• Users can also embed the video file into their own blog or YouTube channel• All video is user-initiated click to play• All views generated from shares (earned media/organic media) are completely

free of charge

UNRULY PLAYER ADD-ONSBrand Bar

Coupon download

Buzzbox Social annotations

•Number of paid video plays

•Number of organic plays

•Percentage of video watched

Play

•Number of shares

•Shares by platform e.g. email, FB, Digg

•Sentiment behind sharing

Share•Number of clicks

•Click through statistics

Click

•Blog and social media comments

•Tweets and re-tweets

Comment

UNRULY’S DASHBOARDTRACKING & ANALYTICS

PLACEMENT EXAMPLES

PLACEMENT EXAMPLES