HOTEL BENCHMARKING

8102 YRAUNAJ ROF TROPER

UNIVERSITY OF RIJEKA

FACULTY OF TOURISM AND HOSPITALITY MANAGEMENT OPATIJA, CROATIA

HOTEL BENCHMARKING

Table 1. Sample structure1

NO.OF HOTELS NO.OF ROOMSTota l 23. 164RegionsIstria 762 610.Kvarner 26 4.525Dalmacija 45 9.620Continen t 21 2 003.Category5***** 3 9. 584**** 95 13 791.3*** 72 5 128.2** 2 458Hotel size< 75 room 619 81s75 - 150 rooms 13 1.557151 - 200 rooms 371 770.201 - 250 rooms 22 4.962251 - 300 rooms 13 3.464> 300 rooms 26 9.466

1 Hotels (Croatia: total 1 90 ) which are a part of the Benchmarking project:Istria ( 62 ): ,)ajirduvaS( citaiirdA letoH iksnipmeK Sol Aurora, Melia Coral, Sol Umag (Umag), Aminess Maestral Hotel, Aminess Laguna Hotel (Novigrad), Valamar

V ,letoH tnamaiD ramalaV , nibuR alamar Crystal Hotel, Valamar Zagreb Hotel, Valamar Club Tamaris, Valamar Pinia, Valamar Isabella Island Resort, Valamar Isabella M anugaL ,troseR dnalsI eramariM editeran, Laguna Parentium (Poreč), Park, Eden, Istra, Lone, Monte Mulini (Rovinj), Park Plaza Histria, Park Plaza Arena (Pula),

V ,)niludeM( eredevleB azalP kraP alamar Sanfior, Valamar Miramar Hotel (Rabac), Kvarner (26): Design hotel Navis, Villa Kapetanović (Opatija), Continental, Jadran, E ,akiromO ,)akejiR( redobeN splanade, Kaštel, Slaven, Katarina (Crikvenica), Zvonimir, Corinthia, Atrium Residence, Valamar Koralj Romantic, Park, Beli Kamik,

G ,avodaP .)krK( nardaJ rand Hotel Imperial, Carolina, Eva (otok Rab), Wellness Hotel Aurora, Family Hotel Vespera, Bellevue, Vitality Hotel Punta, Boutique Hotel Alhamb arD ,)jnišoL( almatia (45): F alkensteiner Hotel & SPA Iadera, Falkensteiner Family Hotel Diadora, Club Funimation Borik, Falkensteiner Hotel Adriana, Donat (Zadar),

V ,itanroK illa Donat, Ilirija, Adriatic (Biograd na Moru), Andrija, Ivan, Jure, Niko, Jakov (Šibenik), Hotel Atrium, Park, Vestibul Palace, Luxe, Radisson Blu Resort, Le Méridian ( vaL Split), Bluesun Hotel Berulia, Bluesun Hotel Soline (Brela), Bluesun Hotel Elaphusa, Bluesun Hotel Borak, Bluesun Hotel Bonaca (Bol), Meteor, Dalmacija, Rivijera

(Makarska), Bluesun Hotel Alga (Tučepi), Sensimar Makarska (Igrane), Sensimar Adriatic Beach Resort (Zivogošće), Aminess Lume Hotel (Korčula), Aminess Grand Azur Hotel (Orebić), Sensimar Kalamota Island Resort (Koločep), Valamar Dubrovnik President Hotel, Valamar Lacroma Dubrovnik Hotel, Valamar Argosy Hotel, Valamar Tirena Hotel, Valamar Club Dubrovnik, Villa Dubrovnik,Rixos Hotel Libertas (Dubrovnik), Hotel Astarea i Ville Mlini, Hotel Mlini (Mlini), Sheraton Dubrovnik Riviera Hotel (Srebreno), Continent ( 21 ): Esplanade Zagreb Hotel, Sheraton Zagreb Hotel, Jadran Zagreb Hotel, International, Panorama Zagreb Hotel, The Westin Zagreb, Double Tree by Hilton Hotel Zagreb, Aristos, Livris (Zagreb), Spa Golfer (Sveti Martin na Muri) ,)ecilpoT eksjlehuT( lleW letoH ,

In total there are 23. 164 accomodation units included, which is 40,5% of total hotel capacity in Croatia (according to Croatian Ministry of Tourism from 30 . 10 .2018; <http://www.mint.hr/pristup-informacijama/kategorizacija-11512/11512>).

1. SAMPLE

2. BENCHMARKING REPORT

Average OccupancyOperating Capacity Full Capacity (%)

ADR (in €)

Region JanuaryCumulative

(YTD) 2018January

Cumulative

(YTD) 2018January

Cumulative

(YTD) 2018

Croatia 46.50 46.50 13.46 10.00 71.44 71.44

Istra 49.63 49.63 7.55 8.67 56.74 56.74

Kvarner 50.00 50.00 7.73 4.50 61.90 61.90

Dalmatia 26.96 26.96 6.06 3.31 79.01 79.01

Continent* 59.42 59.42 59.42 53.96 88.09 88.09

2.1 KEY PERFORMANCE INDICATORS FOR REVENUE MANAGEMENTBY REGION

Region RevPAR (in €) TRevPAR (in €)Total Revenue per

Overnight (in €)Croatia 33.36 6.83 64.30 12.84 82.44 82.44

Istra 28.77 3.85 64.74 7.85 68.33 68.33

Kvarner 28.62 2.73 61.15 5.28 74.66 74.66

Dalmatia 20.14 2.19 35.04 4.54 81.67 81.67

Continent* 55.91 44.17 96.26 79.16 105.08 105.08

Table 2 Average Occupancy, ADR, RevPAR, TRevPAR and Total Revenue perOvernight by region

Monthly Key performance indicators are shown as averages of KPI's, while the annual cumulative is shown asdata average, taking in consideration available capacity of the sample in total.

*Continent consists of City of Zagreb, North Croatia and Slavonia.

*Continent consists of City of Zagreb, North Croatia and Slavonia.

Average OccupancyOperating Capacity Full Capacity (%)

ADR (in €)

Category JanuaryCumulative

(YTD) 2018January

Cumulative

(YTD) 2018January

Cumulative

(YTD) 2018

Croatia 46.50 46.50 13.46 10.00 71.44 71.44

5 ***** 44.02 44.02 18.44 19.52 86.07 86.07

4 **** 47.25 47.25 13.83 10.85 65.57 65.57

3 *** 46.96 46.96 10.56 3.10 73.83 73.83

Category RevPAR (in €) TRevPAR (in €)Total Revenue per

Overnight (in €)Croatia 33.36 6.83 64.30 12.84 82.44 82.44

5 ***** 36.63 17.11 71.42 31.07 104.25 104.25

4 **** 30.46 6.26 56.60 12.14 75.89 75.89

3 *** 39.30 2.45 81.90 4.40 78.51 78.51

Table 3 Average Occupancy, ADR, RevPAR, TRevPAR and Total Revenue per Overnight bycategories in Croatia

2.2 KEY PERFORMANCE INDICATORS FOR REVENUE MANAGEMENTBY CATEGORIES

Monthly Key performance indicators are shown as averages of KPI's, while the annual cumulative is shown as data average, taking inconsideration available capacity of the sample in total.

HOTEL BENCHMARKING

In order to keep the data protected, the report shows average KPI value for the set of minimum 3 hotels

3. GLOSSARY

AVERAGE OCCUPANCY RATE(Occupancy rate) is smoor yb dedivid seipucco smoor

availabl egatnecrep a sa deyalpsid syawla si ycnapuccO .e

otni gnikat si yticapac gnitarepO .deipucco smoor fo

,htnom eht ni syad gnitarepo fo rebmun noitaredisnoc

radnelac noitaredisnoc otni gnikat si yticapac lluf dna

days.

AVAILABLE ACCOMODATION UNITS (ROOMS)represent the sum of all daily available rooms during calendar

days minus the rooms that are out of service.

OCCUPIED ACCOMODATION UNITS (ROOMS)represent the sum of all daily occupied rooms during calendar

days.

AVERAGE DAILY RATE (ADR) is calculated by dividing

room revenue b y occupied rooms. Room revenue is made by

renting the accomodation to guests (per hour, day or longer).

If you are offering full or half bord, or bed and breakfast,

than you need to separate food and beverage revenue from

room revenue. The room revenue also includes charged or

calculated revenue from no shows (guests who didn’t arrive),

late check outs etc.

REVENUE PER AVAILABLE ROOM RevPAR is calculated

by dividing room revenue by rooms available.

TOTAL REVENUE PER AVAILABLE ROOM TRevPARIs calculated by dividing Total room revenues (Room Revenue,

Food & Beverage Revenue, Wellnes & s SPA Revenu ,e Health

& Sports Revenue, Convention Revenue and other

detarepO Revenue )s yb smoor availabl .e

TOTAL REVENUE PER OVERNIGHT si calculated

d yb ividing Total Revenue by Total overnights.

HOTEL BENCHMARKING

Copyright (C) 2018 University of Rijeka, Faculty of Tourism and Hospitality Management. All rights reserved.Content of the report is protected by Copyrights and is in a possesion of the Faculty of Tourism and Hospitality Management or in a possesion of a third party, to whom the Faculty has given the right to use it. Unauthorized use any of the parts of the report will be considered breach in copyrights of the Faculty of Tourism and Hospitality Management.

Authors

Ph.D. S. JANKOVIC, Full Professor

SONJA HAVLICEK, BS. Econ. Associate for Benchmarking project

Ph.D. Z. CEROVIC, Full Professor

www.hotel-benchmarking.com

Faculty of Tourism and Hospitality ManagementPrimorska 42, 51410 Opatija Phone: ++385 51 294 686 E-mail: sonjah@fthm.hr

UNIVERSITY OF RIJEKA

FACULTY OF TOURISM AND HOSPITALITY MANAGEMENT OPATIJA, CROATIA

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