University of Derby Buxton School of Culture and Lifestyle ...Carlton, Amatheus, 4 Seasons, IHG, Six...

University of Derby Buxton School of Culture and Lifestyle

Swiss Hotel Management School

University Centre, Leysin Programme Specification (Annex E) Final term top-up:

BA (Honours) International Hospitality Management - UN8AG BA (Honours) International Events Management - UN8AH BA (Honours) International Hospitality and Events Management - UN8AI

Programme(s) valid from: September 2012 for a period of maximum 5 years

UN8AG-UN8AH-UN8AI SHMS Hosp Events Prog Spec (MM Sept 2014).docx

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Programme Code – listed by titles

CONTENTS PAGE

Page Number Section 1 – General Information 2

Section 2 – Overview Information 3

Section 3 – Programme Aims and Learning Outcomes 4

Programme Aims 4

Programme Learning Outcomes 5

Section 4 – Programme Structure Final term SHMS 9

Professional Development 10

Section 5 – Programme Delivery 11

Learning and Teaching Methods 11

Assessment 12

Section 6 – Admissions 13

Section 7 – Student Support and Guidance 14

Section 8 – Post Programme Opportunities 15

Section 9 – Employer Links 15


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SECTION ONE: GENERAL INFORMATION Programme Titles/Joint Honours Subject Title BA (Honours) in International Hospitality Management BA (Honours) in International Events Management BA (Honours) in International Hospitality and Events Management

Award title and interim awards BA (Honours) in International Hospitality Management BA (Honours) in International Events Management BA (Honours) in International Hospitality and Events Management

Mode of Study Full-Time

Programme start date and period of validation September 2012. For a period of maximum 5 years

Awarding Institution University of Derby, Buxton Swiss Hotel Management School - University Centre

Faculty Managing the Programme University of Derby, Buxton Swiss Hotel Management School - University Centre

Institution(s) Delivering the Programme/Joint Honours Subject Swiss Hotel Management School, Collaborative Partner – Final year only

Relevant external subject benchmark statement(s) The design of the programme has taken account of, and where appropriate incorporated the following benchmarks: Quality Assurance Agency for Higher Education (QAA) subject benchmarks for Hospitality, Leisure, Sport and Tourism (2008)

External Accreditation/Recognition The programme has been accredited by the Institute of Hospitality http://www.instituteofhospitality.org/

JACS Code(s) N862

Programme specification last updated May 2012


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SECTION TWO: OVERVIEW AND PROGRAMME AIMS Overview

As the hospitality and events industry continues to grow and its structure becomes more complex and so there is a greater need for qualified graduates in these sectors. The Council for Hospitality Management Education reports that qualifications have a strong impact on the career development of managers and as their roles in hospitality organisations become more complex, the nature of the unit management role will increasingly require the skills and knowledge that graduates bring. Hospitality and Events graduates were preferred for a number of reasons including their understanding of the way the industry works, the fact that they are more likely to ‘stay the course’ and in general for their passion for, and commitment to, the industry.

The Swiss Hotel Management School – University Centre (SHMS) offers students a high quality educational experience and develop the practical and professional skills required to enable them to be employable and successful in their chosen career path. This programme has been designed to provide flexibility of study, whilst remaining focused enough to ensure students graduate with knowledge, skills and experience in order to gain employment in the international hospitality industry.

Students are encouraged to be actively involved in their own programmes of learning. In the Hospitality, Events and joint programmes, a wide range of learning approaches are utilised from practical examinations to debates and operational activities. We develop students’ academic and employability skills throughout the programme, supporting vocational practice with work-based competency in a real world learning environment that reflects current industry practice and provides opportunities for students to develop professional skills by putting theory into practice.

SHMS has built strong links with over 60 first class employers such as Fairmont, Ritz- Carlton, Amatheus, 4 Seasons, IHG, Six Senses, Hilton, Marriott International, Accor, Beau-Rivage, Relais et Chateau, Swissotel, Emirates, Vanguard, Swiss Airlines, Shangri-La, Kempinski, MPI, and many more and have successfully placed students in variety of international careers including management development programmes and junior management roles in both the hospitality and event disciplines. Many students have gone onto senior management positions within the organisations upon completion of their studies or have succeeded as entrepreneurs. A key factor in employability development is the active relationship that SHMS has and builds with these employers. The continuous conversation and interaction with the industry allows SHMS to produce graduates that are in high demand.


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SECTION THREE: PROGRAMME AIMS AND LEARNING OUTCOMES As the hospitality and events industries draw upon a variety of vocational, analytical, and management skills, it is essential that the subject develops a balance between these various skills. Students will commence by acquiring basic and operational knowledge and skills, throughout the Swiss Higher Diploma and then have the opportunity to apply theories into practice as well as further develop in-depth knowledge and understanding in particular areas. Toward the end of the programme students are expected to develop critical analytic skills and formulate strategies utilising available resources. Throughout the programme, to a higher extent as the levels advances, you will develop transferable skills through various activities and assessment of modules.

Programme Aims

The programmes aim to produce graduates with:

• Abilities to evaluate and apply vocationally relevant concepts associated with

the operational and strategic management of financial, human and physical resources and international management.

• Understandings of and ability to apply concepts associated with the allocation

of available resources.

• Vocationally relevant managerial skills and knowledge by exposure to the real world learning environment.

• A range of intellectual, analytical and managerial skills and knowledge

appropriate for obtaining positions in the contemporary service sector.

• The transferable skills that will empower them to pursue other career options and to adapt to changing patterns of employment.

Programme Learning outcomes

The Hospitality, Events and Hospitality and Events programmes have subject specific learning outcomes in addition to core (shared) learning outcomes.

1) BA (Hons) International Hospitality Management 2) BA (Hons) International Events Management 3) BA (Hons) International Hospitality and Events Management


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Core learning outcomes for programmes 1, 2 and 3: Knowledge and understanding of • The nature and parameters of research for an academic piece of work at

introductory level • Service operations and their contribution to quality and performance. • Conveying strategic plans to respond to the diversity that prevails in the industry in

relation to stakeholders as well as the moral, ethical and legal issues • The strategic operation and international management of human and technical

resources • Analysing the factors required to convert market research onto successful

business development • Critically appraising major consumer behaviour theories and trends • Strategies to improve staff performance • The role and meaning of events to today’s modern consumer

Intellectual skills • Describe the generic management functions and develop reasoned arguments

and challenge assumptions • Analyse and evaluate activities in a variety of situations • Take responsibility for own learning and demonstrate an independence of thought,

and develop employability skills • Undertake research to identify paradigms, theories, principles, concepts, factual

information, and to apply these skills to solve problems • Critically assess and evaluate strategic international management scenarios • Critically analyse the knowledge and skills base needed in meeting the challenge

of managing in international organisations. • Challenging theories and concepts which are used to understand the origin,

purpose and meaning of events from a range of critical perspectives • Execute and communicate a sustained piece of independent research

methodologies and data sources Transferable skills

• Plan and manage own learning through locating and using resources available • Effectively use various computer applications • Manage, communicate, and present information effectively • Negotiate with others and effectively manage group performance • Develop interpersonal and technical skills necessary in the completion of work • Develop self-confidence and ability to self-appraise to reflect on practice. • Ability to exercise personal responsibility and decision-making. • A sound understanding of the principles in hospitality, and the ability to apply those

principles more widely within the hospitality industry. • Ability to evaluate the appropriateness of different approaches to solving problems.


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Subject specific skills for: 1) BA (Hons) International Hospitality Management:

• Develop service provision skills and an understanding of the wider factors

influencing the hospitality sector. • Generic management functions and external forces influencing the development

of the hospitality business • Assess and evaluate food and beverage development trends facing the

contemporary hospitality industry • Develop a critical understanding of the complications of managing business units

in Resorts and Spas • Issues and trends relating to the business environment and their impact on

hospitality • Assess and evaluate evidence, describe and analyse information in operational

issues in the hospitality industry • Present a flexible response to problem solving in the hospitality context at

operational level • Demonstrate an understanding of how to strategically manage human resources

in a hospitality organisation • Plan, design and execute practical activities in the real world within a hospitality

context • Understand the role events play within a hospitality business • Demonstrate the use of technology for the purpose of hospitality • Propose and evaluate practical and theoretical solutions in the hospitality context • Develop supervisory skills and carry out and appraise activities with due regard for

safety and risk assessment • Evaluate and respond to moral, ethical and safety issues including relevant

legislation and professional codes of practice • Postulate how current trends and other factors will impact on national and

international hospitality management practice 2) BA (Hons) International Events Management

• Assess and evaluate evidence, describe and analyse information in operational

issues in the events industry • Present a flexible response to problem solving in the events context at operational

level • Identify and create a floor plan and venue layout • Identify elements of risk, legal, ethical and regulatory frameworks that affect event

management • Undertake the development of an event, paying attention to event selection and

the initiation process • Engage with, contribute to, and produce events • Identify and map stakeholders and their impact on the success of the event • Operate and manage operational resources, including human, financial, venue and

technical resources • Analyse sources of fund raising and potential sponsors


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• Conduct research into event business and management issues and provide punctual consultancy

• Plan, control, analyse and evaluate events, support service provision and their logistics

• Critically forecast, collect and analyse data to support events decision making • Current issues and thinking in events management • The event management process • The ethical and sustainability issues associated with the operation and

development of events • Financial and budgeting management and the processes involved • The centrality of the attendee and/or client, and meet and respond to their needs

and expectations • Appraise contract and licensing laws • The management processes for a specific venue for a specific event • The role of project management tools to ensure the success of planning • Critiquing event plans, event strategies and to recognize and meet the needs of

specific stakeholder 3) BA (Hons) Hospitality and Events Management

• Develop service provision skills and an understanding of the wider factors

influencing the hospitality sector. • Generic management functions and external forces influencing the development

of the hospitality business • Issues and trends relating to the business environment and their impact on

hospitality • Assess and evaluate evidence, describe and analyse information in operational

issues in the hospitality industry • Critically assess the value of e-marketing, relationship and viral marketing in the

hospitality and event industry • Develop supervisory skills and carry out and appraise activities with due regard for

safety and risk assessment • Postulate how current trends and other factors will impact on international

hospitality management practice • Assess and evaluate evidence, describe and analyse information in operational

issues in the events industry • Identify and create a floor plan and venue layout • Identify elements of risk, legal, ethical and regulatory frameworks that affect event

management • Undertake the development of an event, paying attention to event selection and

the initiation process • Engage with, contribute to, and produce events • Identify and map stakeholders and their impact on the success of the event • Operate and manage operational resources, including human, financial, venue and

technical resources • Analyse sources of fund raising and potential sponsors • Conduct research into event business and management issues and provide


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punctual consultancy • Plan, control, analyse and evaluate events, support service provision and their

logistics • Critically forecast, collect and analyse data to support events decision making • The event management process • Financial and budgeting management and the processes involved • The centrality of the attendee and/or client, and meet and respond to their needs

and expectations • Appraise contract and licensing laws • The management processes for a specific venue for a specific event • The role of project management tools to ensure the success of planning • Critiquing event plans, event strategies and to recognize and meet the needs of

specific stakeholders


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Sustainable Event Management

10 Credits Prescribed

Entrepreneurship and Innovation for

Events

10 credits Prescribed

Managing International Events


SECTION FOUR: PROGRAMME STRUCTURE SHMS FINAL TERM TOP-UP

BA (Hons) International Hospitality Management (UN8AG):

Level 6

BA (Hons) International Events Management (UN8AH):

Level 6

BA (Hons) International Hospitality and Events Management (UN8AI):

Level 6

Final Term

Independent Study Integrated

Business Project

30 Credits Option

Independent Study

30 Credits Option

Contemporary Trends

Strategic Management

Leadership Across Cultures




Food and Beverage Development

HRM and Business Strategy

International Resort and Spa Management





Business Project

30 Credits Option

Independent Study

30 Credits Option

Contemporary Trends






Final Term


Business Project

30 Credits Option

Independent Study

30 Credits Option

Contemporary Trends






Sustainable Event Management

PR and e-Marketing

International Resort and Spa Management




Final Term


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Personal Development Planning (PDP) Professional Development provides an opportunity for students to reflect, on a regular basis, on academic and personal ambitions, and the skills needed to achieve them, through the creation of an individual action plan. Students will collate this during their time at university, creating a full record of their progress and achievements as well as helping to plan for the future. It provides an opportunity to:

• Reflect on the distinctive nature of their degree. • Reflect on the key stages of decision making through the degree programme. • Audit transferable and academic skills. • Provide a record of career development skills for CV development. • Provide a reflective record of placement or exchange experience • Audit and reflect on extra-curricula activities and work experience. • Prepare for employment or further study through the creation of an effective CV

by the end of the programme. • Develop key managerial skills relevant to the specific sector.


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SECTION FIVE: PROGRAMME DELIVERY Learning and Teaching Methods

Attainment of learning outcomes is through a combination of learning and teaching methods, such as formal lectures, practical demonstrations, seminars, small group exercises, case study discussions, videos, guest speakers, and professional visits. Students will receive initial guidance on how to identify, locate and use material available in written and other forms. They will be guided through the recommended reading lists provided in each module handbook, and in extending their source material.

Teaching and learning strategies will place great emphasis on the contextualisation of the practical, management and theoretical issues facing the contemporary hospitality and/or events industry. Intellectual skills are developed through involvement in the teaching and learning methods outlined, and various transferable skills are acquired and assessed throughout the programme.

Students will have many opportunities to undertake professional and academic development by working experientially on events in our commercial facilities (restaurants, events gallery, bar, quick service restaurant, etc.), and internal and external functions/events such as the World of Hospitality, International Day and others.

Industry keynotes, special workshops and bi-yearly International Recruitment Forum allow students to interact and engage with industry professionals, attend special CV and work placement workshops and gain great networking opportunities, placements and jobs. Many SHMS graduates who engaged in this way have secured positions with these very employers as they were recruited at these employer days. The dedicated Internship and Career Centre assists students in finding jobs and internships locally as well as internationally depending on the students’ preferences.

All students are required to comply with research governance and ethics principles whilst undertaking their programme of study. This is of particular importance when conducting research involving other people e.g. for module assessments or Independent Studies.

Assessment

The testing of knowledge and skills is through a combination of assessed work, normally in the form of individual written assignments and practical assessments, but also group or individual oral presentations, individual or group work on virtual learning environment e.g. Wiki, group work and assessment utilising realistic industry based scenarios (ie HotelSim).

In consultation with industry SHMS has identified a wide range of assessments in order to challenge and develop students’ practical and theoretical skills. A significant part is the inclusion of practical development and assessment, some of which is problem based and reflects the nature of the industry to which they aspire. For instance, students will be involved in the set up, delivery, planning and execution of events in


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our commercial facilities, parties, wedding, and international events. This is designed to test their learning and understanding and also to reflect upon their professional development and employability prospects.

Assessments are structured and assessed with constructive feedback designed to aid learning as students go along in order to enable them to develop the key graduate skills as defined by the university.

In addition to the normative assessments, students are also provided with feedback from formative assessments on a continuous basis. This can be through feedback on formative presentations, assignments or tutorial work and is based on providing students with additional support to successfully complete the normative assessments. In addition, formative feedback will allow students to adapt their learning strategy where needed, improve students’ metacognitive awareness and measure their own progression on a continuous basis and so engaging them with the learning process. On level 6 all module handbooks specify the formative assessments in addition to the normative assessments.

Students with additional needs are supported by the various student wellbeing services available and support plans are put in place as required. Where students are offered support, tutors are informed to provide additional learning and assessment resources, often in advance of delivery and materials in the format deemed appropriate. Specialist support is also available on an individual basis dependent on the specific needs of the student through the University of Derby.

This programme operates within the University’s Regulatory Framework and conforms to its regulations on assessment.


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SECTION SIX: ADMISSIONS Entry requirements

For the final term top-up for BA (Hons) degree delivered at SHMS – UC the following entry requirements are practised:

BA (Hons) International Hospitality Management: SEG Swiss Higher Diploma in Hospitality Management No further language requirement

BA (Hons) International Events Management: SEG Swiss Higher Diploma in Hospitality and Events Management No further language requirement

BA (Hons) International Hospitality and Events Management: SEG Swiss Higher Diploma in Hospitality and Events Management No further language requirement

For direct entry the equivalent of the above will be applicable plus an IETLS of 5.5 or equivalent. All direct entries are assessed for eligibility by the BA programme leader in conjunction with the University of Derby collaborative manager.


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SECTION SEVEN: STUDENT SUPPORT AND GUIDANCE Students have access to a range of resources to aid the transition into university life, guidance throughout their studies and support upon graduating and future employability. This pro-active approach is based on an institutional stance around specific entitlements and experience.

At programme level, a personal tutor and academic counselling is provided to support subject specialism and tutors are available by appointment. SHMS maintains an ‘open- door’ policy for short questions of for speaking to the adminstrators. Each programme also has democratically peer elected ‘Programme Representatives’ to represent the cohort’s views, ensuring a transparent and student led approach is adopted at all times, managed and coordinated by the Student Ambassador Forum and its elected president.

Further academic support may be accessed from the Learning and Resources team, who can help students to get the best out of the library and the institution’s online academic resources as well as the University of Derby resources. This team also runs the Study Advisory Scheme where students can also gain peer support whereby final year students who have gained high grades in their previous modules, and show excellent communications skills, pass on their knowledge by supporting fellow students to master the intricacies of their modules.

The school has a dedicated internship and career centre which provides students with access to opportunities such as work placements, internships, volunteering projects, employment and guest lectures. In addition to the regular updates students participate in the bi-yearly International Recruitment Forum where companies worldwide come to recruit SHMS students for internships, careers and management training possibilities. Each term more then 50 companies are present at the recruitment forum

The SHMS Student Counsellor provides accessible and confidential support for all students. The counsellor can provide an array of support including welfare and disability support. In addition to the SHMS Counsellor the students will also have access to the Student Wellbeing Service at the University of Derby, which also provides support for students with additional needs, and works with them to ensure arrangements and reasonable adjustments are made. In addition, the University of Derby offers a comprehensive range of support for international students including personal and academic counsellors and a dedicated International Student Centre to help with any issues they may face.

In addition to the Student Ambassador Forum discussions, class representatives are also invited to provide further feedback in the Programme Committee Meetings (PCM) on the academic programmes and offering. This feedback is very valuable for SHMS to keep increasing student satisfaction with the provision of the education. The PCM is held twice a term and the minutes of this meeting feed into the student representatives meetings at the University of Derby.


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SECTION EIGHT: POST PROGRAMME OPPORTUNITIES Students who undertake the BA (Hons) International Hospitality Management, BA (Hons) International Event Management or BA (Hons) International Hospitality and Events Management will be able to pursue arrange of exciting careers within this sector. A significant number of our students attain a good degree (2:1 or a 1st class honours) and have gone on to management positions in the industry ranging from private properties to 5 star chain hotel resorts and have also become entrepreneurs by establishing their own thriving businesses.

This programme also provides a foundation for further study at postgraduate level in hospitality or similar areas of study such as tourism, leisure, or business studies.

The employment prospects are improved by linking theoretical input to industry practice, with support from the industry including guest lectures and placement/ graduate opportunities. Working alongside our commercial team we have been able to create many opportunities for our students to engage and develop their professional skills as part of modules and in commercial settings.

SECTION NINE: EMPLOYER LINKS

On going relations with employers are evidenced through various activities which include the use of guest speakers across a range of modules, involvement in assessment, and post placement activity to provide case study material. Local and regional employers are represented via employer forums held at the university which are structured to encourage views on the design, content and delivery of programmes. Placement providers offer an additional opportunity to seek industry views on a range of curriculum issues. Many of the employers whom SHMS works with now actively recruit students via the International Recruitment forum and throughout the year. This also allows lecturers to maintain in close contact with industry leaders to feel what is happening in the industry and so prepare students better for their move into their careers.

The link that SHMS has with potential employers is very strong and lectures regularly invite members from the industry to talk to students in order to develop their graduate skills and employability. The IRF has grown to a world class event attraction 60+ companies from all over the world.

University of Derby Buxton School of Culture and Lifestyle ...Carlton, Amatheus, 4 Seasons, IHG, Six...

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