University Employability - LinkedIn for Students and Undergraduates
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Transcript of University Employability - LinkedIn for Students and Undergraduates
Your CV that never sleeps By Liz Murphy Marketing Consultant
LinkedIn Training for Students, Undergraduates & Recent Graduates - Employability Week
• I’m a freelance, self employed, Marketing Consultant• I’ve been a director for over 15 years • I have over 25+ years experience in Marketing• For over 7 years I was responsible for 27 staff• I have also studied strategic digital marketing at
Harvard University in Boston USA
Why listen to me? • I’m personally one of the top 1% of LinkedIn users• I use LinkedIn to promote the products of my
clients• I use LinkedIn professionally to advertise myself • I gain contract work via LinkedIn• I understand how LinkedIn works and the digital
world in detail• I have recruited over 100 members of staff in my
career including at director level
It’s a digital employment world now
• Some jobs are only ever advertised digitally • CVs are sent electronically • You have to be in it to win it
Why use LinkedIn? • Where you can be professionally seen• Used to verify you• To maintain contact with colleagues –
professionally• A place to find new professional contacts • Employers and recruitment agencies use it to
search for candidates • It is the best professional tool available • Without it you will be professionally silent
Before we begin………..• You will need a professional email address • And I strongly recommend it is NOT linked to
anything personal – Facebook, Twitter etc.• From this moment you need a saintly
professional persona • If you like to be provocative online, it needs to
be hidden from a potential employer
If you are wild, digitally split yourself in 2
• If an employer finds inappropriate images or written rantings from you it is likely to count against you• Guard against this • Consider a pen name for your out of
work activities
So as the basis LinkedIn is free, let’s begin
I’ll cover;• Your headline• Adding a photograph • Understanding the need for an elevator
pitch • The use of search terms • Accepting & making connections • Being part of groups • LinkedIn email• Profile views
The profile headline • Who are you in one sentence?• This is not necessarily your job title • Each word could be part of a search used
by an employer • So used as many words a possible which
might be searched • Location and sector is also needed• Pick the location you’d like to work• ‘Looking for new opportunities’ is not
recommended
The photograph Which of the following is suitable ?
Why they don’t work
Mr Moody – no amateur model poses
Person too small Which person is it? Just one person in shot
Very casual Hidden behind dark glasses and a holiday shot
Inappropriate LinkedIn profile pictures
Badly crop social pose No sports photos – unless this is what you do & how you dress at work
No showing off – especially on holiday!
No sad attempt at humour
These are good photographs
Cropped this photograph is fine but it’s now low rez and not crisp
Excellent shot for a musician
Great head & shoulders
Superb for a Broadcast Engineer
Your Elevator Pitch
Your summary statement:• What have you accomplished?• What are your strengths?• What do you offer to an employer?• Always be positive
Great example of a summary
If you are just starting out LinkedIn Summary Use even the smallest amount of experience • Internships • Volunteering• Honours & Awards • Use everything you have to
demonstrate your skills • As a minimum say what you’ve learnt
Your experience
Company logoJob title
Duration of job
Details of your role AND achievements
This is an opportunity to be endorsed
Finding Connections
Accepting Connections Should I accept a connection from anyone?
You can search for jobs
Longer term join groups
Receive LinkedIn emails between connections
And…… you can see who has looked at you
Start now with LinkedIn even as an undergrad
• You can begin collecting contacts • Be known as a resource too, it will get
you noticed for the right reasons • Please always be professional and
respectful on LinkedIn
Don’t let a potential employer see this!
• It’s not that I want to stop you having fun • Or discourage funny photographs • But as a potential employer, if I see
drunkenness, you might come to the office unfit to work
• From a PR perspective, I’d also be disappointed that you lacked the sensitivity and digital skills to prevent this
• Remember as an employee you represent the company
• Keep it privately for friends on Facebook • Unconnected to your professional email
Need Some Help? • You can hire me for LinkedIn training presentations,
coaching sessions and 121 profile development• You can hire me for a few days, weeks or months • I have worked for many universities so know the
sector well • Feel free to ring me for a chat
Liz Murphy [email protected] 07939 167313 in the UK or find me on LinkedIn