UNITED BLOOD SERVICESThe Trima Accel Collection System

BACKGROUND AND INTRODUCTION

Founded in 1943 at the Salt River Valley Blood Bank in Phoenix, Arizona

Non-profit organization

Over 500 hospitals served in 18 States

The UBS not only collects and processes donor blood, but they are one of the leaders in blood transfusion research and development.

THE TRIMA ACCEL COLLECTION SYSTEM Fully Automated

System that is designed to be easily operated

Reduces donation times for donor and, more importantly, reduces associated risks with blood transfusions for patients

OUR GOAL Provide the United

Blood Services with cost efficient and effective media strategy ideas to market the Trima Accel Collection System to people ages 18-30.

TARGET AUDIENCES (18-30)

Group One (18-23)

Group Two (24-30)

TARGET AUDIENCES (18-30)

Group One - Pressure is the main reason to donate - Influenced more by families and

friends - Feel scared Group Two - Motives result from altruism and the

awareness that blood is needed

ADVANTAGES OF SYSTEM

• More effective

• More safe

• Saves time

INTERNET

YouTube

Most popular video website in the U.S.

July 2006, 100 million videos watched every day

Expenses are video’s design and creation

Users can freely comment on video, and send messages to friends

POSTCARDS

Personalization Blood recipients Current donors Organizational members

High reach

Low cost

BROCHURES

Local gyms Improving health

Key marketing machine

Sense of responsibility to donate

LUBBOCK ADVERTISING FEDERATION

Join operations

Donating services

Created by professionals at no cost

INTERNET STRATEGIES

Group One Emphasize safety Influential video hosts

Group Two Powerful visual impact Effective, Saves time

PRINT STRATEGIES - POSTCARDS

Group One Safety statement from current donor Account from recipient and family

Group Two Prospective recipient account Organization’s gratitude

PRINT STRATEGIES - BROCHURES

Group One Safety information Donor Statistics

Group Two Effectiveness Recipient Statistics

Final Recommendations

Marketing mediums must target each group specifically

Opportunities for creativity and control

Low cost and high reach