Unit 8: Branding 品牌經營

8.1 Success of Ocean Drinks

海洋飲料成功的原因

8.2 Top 3 Computer Brands

前三名的電腦品牌

8.1 Success of Ocean Drinks

海洋飲料成功的原因 P.78

目前的成就:

（A) 礦物質水/茶產品：

(2) m water

and tea products =

30% of the market

(3) s_______ in

Southeast Asia.

（B) 果汁：“Our fruit juice

product is also

(4) c up to

our competition.

8.1 Success of Ocean Drinks

海洋飲料成功的原因

P.78

成功的原因：

（A）focus on health 健康

（B）quality control 品質控管

Conclusion:

Ocean Drinks stand the test

of time

經得起時間的考驗

Vocabulary 補充單字

(1) market share 市場佔有率

(2) fruit juice 果汁

(3) wonder about 想知道；對～感到好奇

(4) core values 核心價值

(5) focus on 專注於～

(6) young and old 老老少少

(7) concern about 關心

Vocabulary 2 補充單字

(8) quality control 品質控管

(9) at all times 總是

(10) insist on/ (in) 堅持

(11) wear down 使～損壞

(12) stand the test of time 經得起時間的考驗

(13) as much as 如同～一樣

When you deliver your speech… (1) Smile 微笑

(2) Use gestures and eye contact properly

適當的使用手勢及眼睛的接觸

(3) Try to pronounce every word clearly

試著清晰地發音

(4) Speak fluently

流暢的談吐

(5) Practice stress, rhythm, and tone

to make your intonation sound natural

練習重音節，節奏，和語調

讓你的英文聽起來很自然

Introducing Your Department 表達感謝：Hello everyone, thank you for visiting _________ (the

name of your department) department of ___________ (the name of your university) University.

自我介紹：My name is ____________ It’s my pleasure to make a presentation about __________ department.

這部門出名的地方：The ___________ department is famous for its __________.

另外，部門還提供學生們（某些資源/協助）

In addition, the department provides students with _________.

總結：In brief, we are proud of this department.

8.2 Top Three Computer Brands （1）Acer *benefited from an increased demand

更多的市場需求 for miniature notebooks

*world’s second largest PC vendor

世界第二大的個人電腦銷售商

（2）Trend

Micro

*Taiwanese corporation 台灣公司

*software security service market

軟體保安服務市場

*expansion in cloud computing securities

擴展雲端運算的保安

（3）Asus *leading motherboard manufacturers

領先母機板的製造商