Content

• Production Advertising and marketing – (Slide 1)

• Forms of marketing – (Slide 2)• Distribution – (Slide 3)• Retail Outlets – (Slide 4)

Product advertising and marketing

Mixmag use their own website to promote themselves but also have other ways they promote themselves which isn’t just on their website. They use email to directly contact people about their magazine. This is good for Mixmag as they can directly target their audience especially as there target audience is niche. They also use social media such as; twitter and Facebook to promote themselves and to anyone who follows them they will get updates about there magazine, when they post or update their Magazine page. This method of promotion is also free which is also another advantage.

Mixmag do not have any above the line advertisement as they are only a small magazine with a small readership. There would be no point in above the line promotion as advertising to a mass audience won’t help promote their magazine as they need to be more specific in their promotion. That is why the use below the line promotion and aim their marketing at a more niche audience.

http://www.creativeguerrillamarketing.com/guerrilla-marketing/le-festival-de-magie-de-quebec-creates-magical-billboard-youll-ever-see/

Forms of Marketing

• Viral marketing – marketing through the internet (e.g. Mixmag use Facebook and Twitter to promote themselves on the internet)

• Guerrilla marketing – the use of unconventional and low cost marketing strategies to raise awareness of a product (e.g. the use of graffiti, sticker bombing, flyer posting which are supposed to go viral)

• An example of Guerrilla marketing related to Mixmag was the Le Festival de Magie billboard poster where a person is putting up a poster on the board and the brush which he is using starts to move on it’s own via a mechanical device which makes it seem as it is moving by it’s self.

• Poster – is a large print on paper use to locally advertise • TV advert – Mixmag doesn’t do TV advertisement• Radio advert – Mixmag also don’t do any Radio advertisement

Distribution

Mixmag distributes its magazine via hard copy and digital sales. They sell the physical copy of the magazine in shops such as; whsmiths. They also have the option to buy their magazine from their app where you can download it onto your phone or tablet. Compared to its competitor ‘street cred’ they only produce their magazine online and they don’t produce a hard copy of their magazine. They might do with as it is much cheaper to not produce a hard copy because of having to print it and also transport it to different shops. It is much easier and quicker to just upload a copy onto the internet.

Retail Outlets• Evidence – Here is mixmag on the Shelves in WH Smiths, where it is sold in one of its retailers.• Here is a subscription of the magazine also

from WH Smiths on there website where readers are able to purchase a monthly subscription.