Forum for South East European Women Entrepreneurs Istanbul 21-22 September 2010
Unique Approach of Garanti Bank to Woman Entrepreneurs First Forum for South East European Women...
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Transcript of Unique Approach of Garanti Bank to Woman Entrepreneurs First Forum for South East European Women...
Unique Approach of Garanti Bank to Woman Entrepreneurs
First Forum for South East European Women Entrepreneurs
September 2010Istanbul
Our Aim is...
Giving woman entrepreneurs managerial and consultancy
support to help them reach a competetive
level in global markets!
To contribute to Turkey’s social and economic development by
increasing the number of women entrepreneurs who create
economic value.
Facts of Woman Entrepreneurs
TURKEY
EU
70%
24%
6%
59%
25%
Secondary School High School University
14%
Ed
uca
tio
n L
evel
Tec
hn
olo
gic
al
Ad
van
cem
ent
No new technology
New Technology (1-5 years)
Early Stage Entrepreneurs
Established Entrepreneurs
84.2 89.3
14.3 8.1
1.3 2.4Latest technology
Education...Education...
Age distribution of woman entrepreneurs; 7,6% is
18-24, 44,1% is 25-44 age, 32,5% is 44-64.
After founding company, they will need marketing,
finance and technology know-how.
Encouragament...Encouragament...
9,14
1,62
1,54
0,46
2,63
3,83
2,96
2,9
1,84
3,01
Belgium
France
Russia
Turkey
Romania
Slovenia
Italy
U.K.
India
U.S.
Opportunity Ratio Percentage of the
female unpaid family
workers to total
employed women is
49.8%
Percentage of the
wage/salaried
woman workers to
total employed
women is 33.4%
59.7% of Turkish woman lives in the rural area
The likelihood of being involved in entrepreneur is
three to four times higher for who also are employed in
a wage job (whether full or part time)
Facts of Woman Entrepreneurs
Different Point of View...Different Point of View...
BBusiness usiness More relationship management is needed
Understanding their needs and solution partnership
AApproach to pproach to financial supportsfinancial supports
Financial solutions should not only support their cash
flow but also, production capacity, product quality and
sustainable business development.
Expectations from Expectations from their bankstheir banks
They connect their business with emotional ties
Their business must go on after them
They want to evolve in sustainable projects
Assessing the Assessing the opportunitiesopportunities
Confident their own skills and more likely to know other
entrepreneurs
More alert to the existence of unexploited opportunities
Garanti & Woman Entrepreneurs
2Education Encouragement
31Financial Support
Turkey’s Women Entrepreneurs Assosiations (KAGİDER)
GarantiSME Banking
Woman Entrepreneurs Support Package
Woman EntrepreneursGatherings
Turkey’s Woman Entrepreneur Contest
& Garanti & KAGİDER & Ekonomist
A Bank A NGO
A MagazineA Bank A NGO
Financial Support; Women Entrepreneur Support Package
Garanti Bank & SME Banking
Retail BankingPrivate Banking
SME Banking
Commercial BankingCorporate Banking
SME Definition
Annual TurnoverEuropean Union
Turkey
0 – 50 MM EUR
0 – 25 MM TL
0 – 10 MM TLGaranti Bank
Garanti SME Definition
Annual Turnover TL 3 - 10 MnBanking volume TL 200 - 600kCredit Limit TL 125k - 1 Mn
Annual Turnover TL 500k - 3 MnBanking volume TL 30 - 200kCredit Limit TL 0 - 125k
Annual Turnover < TL 500kBanking volume < TL 30kCredit Limit 0
Medium
Small
Micro
Statistics (since 2006)
# of Credit : 10.500
Total Limit : 310 MM TL
0
200
400
600
800
1000
1200
2006
-08
2006
-11
2007
-02
2007
-05
2007
-08
2007
-11
2008
-02
2008
-05
2008
-08
2008
-11
2009
-02
2009
-05
2009
-08
2009
-11
2010
-02
0
5.000.000
10.000.000
15.000.000
20.000.000
25.000.000
30.000.000New Disbursment - # and limit
Woman Entrepreneur Consumer Loan SME Project Loan (7 year maturity) Overdraft Foreign trade services Letter of credit POS Pension Program for Woman Entrepreneurs Leasing
Products
Education Support ; Woman Entrepreneur Gatherings
“ Enlightening Our Women Entrepreneurs Way!... ”
To provide woman entrepreneurs with
information on fundamental subjects
Encourage them in creating new
opportunities for their businesses
Support them in their personal development.
Aim
Schedule
Marketing
Finance
Technology
Menagament
A Role Model
KOSGEB
Cities
İzmir
Eskişehir
Adana
Samsun
Kayseri
Manisa
Gaziantep
Konya
Bursa
Edirne
2008 - 2009 2009- 2010
Encouragement ; Turkey’s Woman Entrepreneur Competition
To draw public's attention to woman's "entrepreneur
soul", with the aim to help raise their numbers in Turkey
to match that of developed countries', thus help
increase women entrepreneurs' contribution to the
Turkish economy overall. .
Aim
Turkey’s Woman Entrepreneur
Turkey’s Woman Social Entrepreneur
A resident in Turkey
Controlling partner in the company
The Company's annual revenue < 25 MM TL
In 2007 ; 113 application from 23 region
In 2008 ; 806 application from 53 region
In 2009 ; 2.119 application
In 2010 ; 3.640 application from 70 region
Categories
Application Criteria
Statistics
2008
2009
2010
Other Projects; www.wegaranti.com
can access all prasentations and videos of Woman
Entrepreneur Gathering
Can access all information about Turkey’s Woman
Entrepreneur Contest
Can read the stories of Turkey’s Woman Entrepreneur
Contest finalists.
Can learn how to benefit from financial supports
And;
Can use Woman Entrepreneur Forum to communicate
other entrepreneurs
“The first web site for woman
entrepreneurs, prepared by a bank”
Woman Entrepreneurs ;
Other Projects for Woman Entrepreneurs
National Funds and EU
Supports for Woman
Entrepreneur’s
Projects
International Women
Entrepreneurship and
Leadership Summit ~
2009-2010
The Summit will bring esteemed women entrepreneurs and leaders together
from US, Europe and MENA Regions
Main target audience are women leaders and entrepreneurs who want to
improve their knowledge, develop their business and be pioneers for change
Individual Funds Small Enterprises Loan Program II (SELP II)
Overseas Private Investment Corporation (OPIC)
“Supporting Women
Entrepreneurs:
Examples from Turkey”,
The UN Session
GarantiBank and KAGİDER were found eligible to attend the
53rd Session of the UN Commission on the Status of Women
which took place in the UN Headquarters in March 2009.
Contents of the book;.
Which funds can woman entrepreneurs take advantage of?
Tax advantages
Which funds should women entrepreneurs follow?
11
7th Annual International 7th Annual International Business Awards’Business Awards’
Final results in this Final results in this year's have been year's have been announced, and announced, and honorees will be honorees will be
celebrated in Istanbul, celebrated in Istanbul, Turkey on 27 Turkey on 27 SeptemberSeptember
Facts of Woman Entrepreneurs
Financial
Support
1
23 To contribute Turkey’s social and economic development
Empowering woman Empowering woman
entrepreneurs through entrepreneurs through
entrepreneurship is a entrepreneurship is a
“ “ socail resposocail responnsibilitysibility ” ”
for us...for us...
Ed
uc
atio
nE
nc
ou
rag
em
en
t
To increase the number and quality of women entrepreneurs,
who create economic value
We believe that our “ package ” will
help women entrepreneurs reach a
competitive ability in the international
business arena!...
Not just financal services and profit ; Social responsibility
GarantiBank & Woman Entrepreneurs...
To bring Turkish women entrepreneurs together Our Aim
Our Priority
Our Mission
Advertisement Samples on Activities
News clippings link
AdvertisementSample News Clippings
Women Entrepreneurs Gatherings
Women Entrepreneurs Competition
Envelope
Invitation letter sent together with a hardcopy application form to 25,000 women in GB’s database
Application form
Emailing Format
Advertisement announcing winners of the competition
Special 8 March Women’s Day Advertisement
TV Band
Commercial
Application
25 Newspaper Articles have been received, some sample clippings:
Women Entrepreneurs Competition
Garanti’s Adv. as Summit’s Main Sponsor
Sample Clipping
Stand at the lobby
Notebook for attendees
Summit Poster
International Woman Entrepreneurship & Leadership Summit
Woman Entrepreneur Support PackageBrochurePoster