Uneven Distribution- a look back at the future of eBooks

ALIA 2004

ALIA September 2004

Agenda

•eBooks - predictions and realities

•Changing relationships

•eResource solutions

•Conclusions

ALIA September 2004

The Ascent of Homo Nettus -

ALIA September 2004

2000/2001 Predictionsfor eBook Market Growth

$25bn(Cyclopsmedia)

A

A : Cyclopsmedia (Feb 2001)B : Andersen Consulting (Jan 2000)C: Forrester (Jan 2001)

D: IDC (Jan 2001)

$9-414m(IDC)

$251mout of $7.8bn

(Forrester)

$3.4bn(Andersen) B

ALIA September 2004

Market Realities are somewhat different

$7.3m consumer sales (2003)

D : Open eBook Forum - US, Australia, France figures

* AAP: American Association of Publishers

1,336,626units sold (??) D

3-5% book spend (UK HE/TAFE)

$15-20m institutional

“<1% book revenue – why should I care”

ALIA September 2004

2000: The market for ebooks and digital content saw the emergence of a host of well funded new players

ConsumersRetailersDistributors/Wholesalers

WarehousesPublisher Authors

TraditionalPrintSupply Chain

eBooks •Reciprocal

•netLibrary •ebooks.com•On-line books•contentville

•Amazon•Blackwell.co.uk•B&N.com/BOL

•books24x7

•Headfiller.com•Heron

•Replica Books/•Lightning Source

Print on Demand

Digital Fragments& custom publishing

•Adobe Acrobat•MicrosoftCleartypeCONTENT CREATION

•Microsoft•ContentguardCONTENTMANAGEMENT

•Versaware •Questia•ebrary

XeroxIBMPRINT ON DEMAND

Peanut PressMicrosoftGlassbook

INTERFACES

RCA/Genstar’s REB1100/1200Microsoft clones

READERDEVICES

Printer

Enabling Technologies

•Sprout•Anthony Rowe/Gardners

Fatbrain / Mightywords

iUniverse

ALIA September 2004

2004: Fewer players…..but still with deep pockets

RetailersDistributors/Wholesalers

Publisher Authors

eBooks

Digital Fragments& custom publishing

CONTENT CREATION

•Microsoft

CONTENTMANAGEMENT

READERDEVICES

Enabling Technologies

This site is currently under construction

ALIA September 2004

The eBook market is fragmenting The eBook market is fragmenting around user needs around user needs

The Rare & the Beautiful

Worthy but cheap

etextbooks

Da Vinci for geeks

Fast facts for busy people

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etextbooks

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However, recent library spending on eResources has grown substantially(1)

• 400% growth over 7 years to 2002 in typical USA ARL library spend on eResources (92% on eJournals)

(1)

• UK - 12.9% of budget on eResources (excluding eJournals) in 2001

(1)

• US public libraries spent $50M on eReference sources and Academic libraries spent $91M

(2)

(1) : Library Journal’s Academic Newswire (09/08/04)

(2) : Bowker Annual (2003)

ALIA September 2004

eBooks become part of a much bigger information eco-system

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ALIA September 2004

It helps to think “robot”

ALIA September 2004

Changing relationships between authors, publishers, librariansand readers

ALIA September 2004

What Does the User Want today?

Portability

Disaggregation with/ pay-per-view

Aggregation

Powerful Searching, with Subject Access

Replicating these P features in the E space is the challengeReplicating these P features in the E space is the challenge

Standards

ALIA September 2004

Im000011.jpg

ALIA September 2004

What Does the Librarian Want today?

• Simplify Acquisition & Collection Development:– Integration into the library catalogue– Workflow integration – Understandable, predictable Pricing Models – Copyright clearance

• Simplify access & use by patrons:– Multiple Users– Flexible validation and authentication– 24/7

• Easy integration with other resources

ALIA September 2004

What Does the Publisher Want?

Some of what traditional vendors do now: Aggregation of Orders Integration into Approval Plans Web-based customer facing products Sales and Marketing Cataloging Records and TOCs Improved Profitability

And some new things: Digital Rights Management – “to e or not to e” File Hosting

“Something simple that makes me significant money while not cannibalising my print sales”

ALIA September 2004

Questions about licensing digital books (3)

• are licenses for in-library workstations vs access by library patrons elsewhere?

• are costs based on number of concurrent users vs size of the user community vs other factors?

• are traditional library interlibrary loan functions supported for these digital

works, and if so how?

• do terms recognise traditional library and education values (fair use, free speech and inquiry?)

• are there provisions to ensure the preservation of the material if the library wishes to preserve it?

(3) The Battle to Define the Future of the Book in the Digital World - Clifford Lynch

ALIA September 2004

eResource solutions required by librarians

ALIA September 2004

What is the future role of the traditional vendor?

29,000+publishers &

content partners

200+leading

academicinstitutions

1,000,000+academic &professionals

3,500+ learned

& prof. societies

3500+leading

academicinstitutions

Vendors

ALIA September 2004

Meeting the needs of the Library community

• Simplify Acquisition & Collection Development:– Integration into the library catalogue– Workflow integration – Understandable, predictable Pricing Models – Copyright clearance

• Easy integration with other resources• Keep them informed

– on licensing terms, updated IP addresses– Renewals– guaranteeing that every institution has access to the content

it is paying for!

ALIA September 2004

Making it simple for publishers

Treat eBooks like pBooks Integration into Approval Plans Cataloging Records

Sales and Marketing & Customer service

Partners for new things: Digital Rights Management File Hosting Pricing strategies

ALIA September 2004

Saints….

ALIA September 2004

Saints….

ALIA September 2004

Saints….

ALIA September 2004

Take Away

Conclusions:

• Demand exists - eBook user groups are more visible

•Understand and address the motivation of all stakeholders

•Resist temptation - use familiar models and roles

•Keep is simple, yet flexible ALIA 2004

ALIA September 2004

“Despite the challenges, eBooks provide opportunities for users, librarians, publishers and eBook providers.

This is the opportune time to assess how and why people use monographs and reference materials and to develop new methods to more fully and more effectively use these resources in electronic format.

By working together and forming partnerships, librarians, publishers, book vendors and eBook providers can continue to create the future of the digital library.”

Lynn Connaway, OCLC (netLibrary)

ALIA September 2004

ALIA September 2004

THANK YOU