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Transcript of “Understanding Your Customer” - Jeffrey Grant - Bretley Hanson - Shane Fackrell By: Mike...
![Page 1: “Understanding Your Customer” - Jeffrey Grant - Bretley Hanson - Shane Fackrell By: Mike Griswold.](https://reader036.fdocuments.net/reader036/viewer/2022082711/56649ec15503460f94bcd93e/html5/thumbnails/1.jpg)
““Understanding Your Understanding Your Customer”Customer”
““Understanding Your Understanding Your Customer”Customer”
- Jeffrey Grant- Bretley Hanson
- Shane Fackrell
By: Mike Griswold
![Page 2: “Understanding Your Customer” - Jeffrey Grant - Bretley Hanson - Shane Fackrell By: Mike Griswold.](https://reader036.fdocuments.net/reader036/viewer/2022082711/56649ec15503460f94bcd93e/html5/thumbnails/2.jpg)
IntroductionIntroduction-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
•Customer Choice
•Where to Buy?
•What to Buy?
•Unique Items:
•Millions of Options
•Brand Loyalty
• 340 Unique Items down from 390 a year.
![Page 3: “Understanding Your Customer” - Jeffrey Grant - Bretley Hanson - Shane Fackrell By: Mike Griswold.](https://reader036.fdocuments.net/reader036/viewer/2022082711/56649ec15503460f94bcd93e/html5/thumbnails/3.jpg)
Retailing: 2007-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
•Knowing the customer
•Doing Marketing Research
•Demographics
•Segmentation
•Sleeping Retailers
![Page 4: “Understanding Your Customer” - Jeffrey Grant - Bretley Hanson - Shane Fackrell By: Mike Griswold.](https://reader036.fdocuments.net/reader036/viewer/2022082711/56649ec15503460f94bcd93e/html5/thumbnails/4.jpg)
Point of Sale-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
•Marketing Research
•Points of Sale
•RFID
•Barcode
•Organizing Software
![Page 5: “Understanding Your Customer” - Jeffrey Grant - Bretley Hanson - Shane Fackrell By: Mike Griswold.](https://reader036.fdocuments.net/reader036/viewer/2022082711/56649ec15503460f94bcd93e/html5/thumbnails/5.jpg)
Segmentation-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
•Market Trends
•Population Trends
•Huge Market Potential
-Aging boomers
-Lower income people
-The healthy children market
-Hispanics
![Page 6: “Understanding Your Customer” - Jeffrey Grant - Bretley Hanson - Shane Fackrell By: Mike Griswold.](https://reader036.fdocuments.net/reader036/viewer/2022082711/56649ec15503460f94bcd93e/html5/thumbnails/6.jpg)
Location, Location, Location?-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
•Location is no longer relevant
•Convenient location is last among
•Clean and neat
•High quality
•Accurate shelf tags
•Low prices
•Buy as much as possible!
![Page 7: “Understanding Your Customer” - Jeffrey Grant - Bretley Hanson - Shane Fackrell By: Mike Griswold.](https://reader036.fdocuments.net/reader036/viewer/2022082711/56649ec15503460f94bcd93e/html5/thumbnails/7.jpg)
A New Idea-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
Solutions, NOT Ingredients
Bundle Products using information gathered
Example:
Time
Skill
Quality
Value
Health / Wellness
![Page 8: “Understanding Your Customer” - Jeffrey Grant - Bretley Hanson - Shane Fackrell By: Mike Griswold.](https://reader036.fdocuments.net/reader036/viewer/2022082711/56649ec15503460f94bcd93e/html5/thumbnails/8.jpg)
Other Notable Retailers-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
•Staples
-Easier to shop
•Best Buy
-Geek Squad
•PetSmart
-Focused on Owner
![Page 9: “Understanding Your Customer” - Jeffrey Grant - Bretley Hanson - Shane Fackrell By: Mike Griswold.](https://reader036.fdocuments.net/reader036/viewer/2022082711/56649ec15503460f94bcd93e/html5/thumbnails/9.jpg)
Questions?-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
![Page 10: “Understanding Your Customer” - Jeffrey Grant - Bretley Hanson - Shane Fackrell By: Mike Griswold.](https://reader036.fdocuments.net/reader036/viewer/2022082711/56649ec15503460f94bcd93e/html5/thumbnails/10.jpg)
Credentials-Introduction
-Retailing: 2007
-Point of Sale
-Segmentation
-Location Cubed
-A New Idea
-Strong Retailers
- Questions
Mike Griswold
1. MBA – business and economics
2. University of New Hampshire
3. Six-Sigma Green Belt certified
4. Implemented POS and UPC scanning at “Shaw’s” and “Albertsons”
5. Director of Integration
6. Director of supply chain business programs.