Understanding Tv

7/30/2019 Understanding Tv

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T V : As A Medium

1. Developing program brief

Objective of the program.

The condition under which your audience is

going to watch your program.

Find sources of information on the subject &

arrange them.


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Select material related to your idea-.

*Who is your program for?

*What is the purpose of the program.

*How long is the duration of yourprogram.

*What is the taste of your audience.


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Pre Production Stage

1. Identify the Purpose of the Production

2. Identify and Analyze your Target Audience

3. Research

4. Identifying Programme Format

5. Scripting

6. Budgeting

7. Develop a Treatment or a Production Proposalor a Programme Brief

8. Select Personnel


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1. Identify Purpose of Production

The most important step is the first one.

Is the purpose to instruct, inform, entertain, or to

generate feelings of pride, or social, religious or

political need?

Possibly the real purpose of the production is to

create desire in the audience to take some action.

And, the primary goal of most broadcasting is

simply to hold the interest of an audience so they

will be influenced by the commercials.


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2. Identify and Analyze your

Target Audience

Based on such things as age, sex,

socioeconomic status, educational level,

etc., program content preferences willdiffer.

These preferences are also different for

different parts of a Nation.


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3. Research

Check out similar productions done in thepast. Ask yourself some questions. Howwill your proposed production differ from

the successful and unsuccessful effortsthat have been done in the past?

Why did they work; or, maybe moreimportantly, why didnt they work? Ofcourse, since production styles changerapidly, you need to take intoconsideration differences in time,locations, and audiences.


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4. Identify Programme Format

News and Reports

Live Reporting

Documentary

Drama

Soap Opera

Sit Coms

Quiz Shows and Game Shows Interview


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5. SCRIPTING

Script is the building block of any

production.

Writing for electronic media is not same aswriting for print.

One must clearly understand the Video

Grammar before he can create a production

from a script


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Correlate Audio and Video

It is important to co-relate audio with video asviewers are used to hear about what is shownon TV screen - generally in the form of dialogueor narration.

If viewers are seeing one thing & hearing aboutanother, things can get confusing.

If it is clearly shown on screen that what action ishappening, this approach has to take a backseat. After all you wont want to say

"see him run"

when audience is already seeing him running.


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Avoiding Information Overload

In TV production the goal is not just to unload

more information on viewers.

Rather it is more important to engage our

audience & clearly communicate selected

information in a manner that will both enlighten

& entertain.

If a script is packed with too many facts, or ifinformation is not clearly presented, the viewer

will become confused, lost and frustrated


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7 general rules for TV Scripting

Assume a conversational tone by using short, informalsentences and approachable style.

Engage your audience emotionally, make them careabout both the people and content of your production.

Provide adequate logical structure. Let viewers knowwhere you are going, which points are key concepts,and when you are going to change the subject.

Don't try to pack too many facts into one program.

Give your audience a chance to digest one conceptbefore moving on to another.


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6. Budgeting

Production Expenses can be classified as

1. Above-the-line cost generally relate to

performing & producing elements: talent, script,

music, office services, etc.2. Below-the-line elements refer to 2 broad areas:

a. physical elements (sets, props, make-up, wardrobe,

graphics, transportation, production equipment,

studio facilities, editing etc.)b. Technical personnel (the stage manager, engineering

personnel, video recording operators, audio

operators etc.)


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WRITING TREATMENT / PROPOSAL

Even though you may have a clear idea in your head ofwhat you want to get across in a production, unless you

can clearly communicate that idea to people who can help

you launch your production, that's just where your idea will

stay in your head.

The first step in this direction is to write down a clear and

concise summary of your ideas, in the form of proposal and

treatment

What is the difference between the two?


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WRITING TREATMENT / PROPOSAL

A proposal presents the film or video in a series ofcategories whereas technically a treatment is a narrative

version of what is or will be on the screen. Although both

terms tend be used interchangeably, they have different

functions. The proposal is written first and thatinformation informs the treatment. Both are written to

convince the reader that you can produce a video or film

with impact and significance.

A simple program proposal may be just a couple of pages,or, in the case of a feature-length dramatic production, a

treatment can run 60 or more pages.


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PROJECT PROPOSAL GUIDE

Working title:

Director:

Camera:

Sound:

Editor:

Others:


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PROJECT PROPOSAL GUIDE1) WORKING HYPOTHESIS and INTERPRETATION

2) TOPIC

3) ACTION SEQUENCES

4) MAIN CHARACTERS

5) CONFLICT

6) AUDIENCE/AUDIENCE BIASES

7) TO-CAMERA INTERVIEWS

8) STRUCTURE

9) FORM AND STYLE

10 BUDGET

Understanding Tv

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