Understanding The Value Of Geoographic Information in a Turbullent World
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Transcript of Understanding The Value Of Geoographic Information in a Turbullent World
Understanding the value of geographic information in
turbulent times
Steven Feldman
Changing environment
• Economic crisis demands better RoI• Shift from producer centric to customer
responsive organisation• Changing perceptions of value
Budgets under `pressure
Return on Investment
Cost does not equal value• Because geodata is expensive to produce does
not mean that it is valuable to customers• Customers determine value with their choices
Private Sector doesn’t necessarily do it any better
“Creating, maintaining and delivering a comprehensive, high quality map
database is a multi-step, labor-intensive process. We currently employ over 270
employees in our centralized production facility and a global workforce of over
700 geographic analysts in 32 countries”
Financials (2007)
Revenue $853m (~€604m)
Data creation & distribution costs $396m (~€280m)
• At street level at the point of consumption data is
The old adage• Data equals 75-90% of the cost of a solution• Not necessarily• Driven by data monopolies and rigid pricing
that did not reflect the different value that the same data brought to different applications
Check before you dig
We are National Mapping Agencies
Street maps are becoming
commodities
Strengths
• Cadastre• Large scale mapping• Precision• Process
Weaknesses• Cadastre• Large scale mapping• Precision• Process
Cairo – June 2008
Cairo – June 2009
Focus
Multi-purpose
Best of breed
Strengths
• Cadastre• Large scale mapping• Precision• Process
Than
k You
Steven FeldmanKnowWheree: [email protected]: http://GIScussions.blogspot.comt: http://twitter.com/stevenfeldman