UNDERSTANDING THE ADVERISEMENTS OF

DIFFERENT CATAGORIES OF

PRODUCTSMade By:Nisarg Mankad

CATAGORIES

Deodorants

Men’s Grooming

Shampoo

Face Wash

Players in Deodorants

Park Avenue Axe Nivea Old

Spice Yardley Fogg

Park Avenue Storm

Emotional Payoff :

Rational Payoff :

Key Attraction: Smells awesome which can blow your minds. Attractive Smell

Other Observations: The man is shown doing various activities like : Party, Adventure, Sleeping etc. it depicts that the deodorant can be use anytime .

Target Group: 18 – 35 , Males

Tagline: Smell Like WOW

Park Avenue Impact

Emotional Payoff :

Rational Payoff : It shows that the consumer will be active and fresh throughout the day.

Key Attraction: 4 Times more perfume. Fragrance Lock Technology.

Other Information: Shows various activities in a day of a business man to depict that the perfume is for that particular T.G

Target Group: Age: 25 to 35

Tag Line: Keeps you going like nothing else.

Park Avenue Cool Blue

Emotional Payoff : Humor and Expressions of the model.

Rational Payoff :

Key Attraction: Different backgrounds that are shown to emphasis over different activities and also the mild humor.

Other Observations: Trying to make the consumer understand that the product can be used in every fun-filled activity that a person generally does.

Target Group: 21 to 40 , Male

Tagline: Zara Sungh Ke To Dekho

AXE

Emotional Payoff : The atmosphere is too attractive and has a bit of romantic touch in the ad

Rational Payoff : comes in 7 different flavors .

Key Attraction: The music and Model are the key attraction in this ad

Other Information: New arrival – Signature which lasts long as it has more perfume and gas.

Target Group: Age: 25 to 35

Tag Line: Don't fade away

Nivea Men Fresh Active

Emotional payoff: Arjun Rampal is the brand endorser of the product who urges the man on the move to apply the deodorant for a fresh start

Rational payoff: Success, fame and female attention cannot be acquired by merely using a deodorant, hence Nivea Fresh Active only promises a rejuvenating start for a man

Key message: Freshness is assured via usage of the product

Tagline: It starts with you

TG: Age 21-30 (Male)

Old Spice Deodorant

Emotional Payoff : Millind Soman is the brand endorser for the product who reveals in the TVC that you don’t need medals and achievements to prove your manhood. Spraying Old Spice makes one feel manly

Rational Payoff : 4 variants of the product are available

Key Attraction: : Celebrity Milind Soman and his style of speaking.

Other Observations:

Target Group: Above 35 , Male

Tagline: Smell Mantastic

Yardley

Emotional Payoff :

Rational Payoff :

Key Attraction: Katrina Kaif as the Brand Ambassador

Other Observations: It depicts the quality of fragrance that it has. Gives user an attitude of a celebrity.

Target Group: All age groups , Female

Tagline: My Yardley, My Fragrance

Fogg Blue

Emotional Payoff :

Rational Payoff :

Key Attraction: The environment and Background gives the Aqua touch to the advertisement. Clear Blue Water gives a refreshing view.

Other Observations: It also tries to make us understand that men ca do anything to get his favorite Fogg Blue Deo.

Target Group: Age: 21 TO 35 , Male

Tagline: Live the Day.

Fogg Black

Emotional payoff: Premium deos for men in black

Rational payoff: 6 variants of the pack

Key message: Launch of the black collection of Fogg Deos

Other observations: Packaging of the product is different from the regular Fogg Deodorant

Tagline: NA

TG: 21-30 , Male

Fogg Pearl

Emotional Payoff :

Rational Payoff :

Key Attraction:

Other Observations:

Target Group: Age:

Tagline:

Players in Shampoo

Sunsilk Head & Shoulder

Garnier Fructis

Park Avenue

Beer Shampoo

Emotional Payoff: Shows “Beer” as an ingredient which attracts the consumer’s mind.

Rational Payoff : Emphasis Upon Strength Silky and Long hair.

Key Attraction: Silky and Bouncy hairs of the male model.

Target Group: people with long hair (male)

Tagline: “Cheers to Man Hair”

Clinic Plus

Emotional Payoff: a scene of a rural tradition of mother struggling for sending her daughter to school is shown. She has to go through so much hardships.

Other Information: In the last the TVC relates the ad with “Strength” thus focusing on the strength of the shampoo.

Key Attraction: Promoting the Product indirectly through a cause of education for all

Target Group: Every age group ,Female

Tagline: “M se ma , Ma se Mazbuti”

Clinic Plus Kids

Emotional Payoff: Attracts the kids through animated cartoon video. The girl is shown as a brave Chulbuli who loves to play all day and shampoos daily.

Targets children

Garnier Fructis - Triple Nutrition

Rational Payoff: Enriched with the goodness of olive, almond, coconut oil and fruit vitamins.

Key Attraction: Alia Bhatt as main cast. Her silky and long hair that is shown in the TVC.

Target Group: 21 to 40 (Female)

Tagline: Take Care

Garnier Fructis – Shampoo + Oil

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