Understanding The Power of Search Engine Optimization

Search Engine OptimizationUnderstanding The Power of Search

NIKKO MARASIGAN #batstateuSEO

What is Search?

Nikko Marasigan

Search is the organized pursuit of information. Somewhere in a collection of documents, Web pages, and other sources, there is information that you want to find.


Why Do People Search?

People want to find a specific site



People want to find information



People want to make a transaction



Now what is a Search Engine?

Nikko Marasigan

Y U NO KNOW SEARCH ENGINE?!

Search Engine is a tool that helps to retrieve information for a user when a query is typed into the search box.

What is Search Engine?


Google


For the longest time, the almighty Google dominates the search engine landscape. So much so, in fact, that Google’s popularity garnered it an official entry in the Merriam-Webster and Oxford dictionaries in 2006. None of the other search engines have that feather to decorate their caps.


Bing


Microsoft settled on the name “Bing” for pragmatic purposes: it is memorable, short, easy to spell, and would function well as a URL. Also, the name reminds users of that familiar Bing! sound made during times of discovery and decision making.


Yahoo!


The word “Yahoo” is an acronym for “Yet Another Hierarchical Officious Oracle.” The founders, however, insisted that they picked the name based on the slang term made famous during the late ‘80’s and early ‘90’s, referring to an unsophisticated, rural Southerner.


Understanding Google Search Engine Results Page


Paid vs Organic: Positioning


Paid

Organic


Paid vs Organic: Percent of Clicks


12% of Clicks

88% of Clicks


What is Search Engine Optimization?


Search Engine Optimization (SEO) is a process to maximize web page visibility in Search Engines for users search queries (Keyword or Key phrase).

What is Search Engine Optimization?


How Important is SEO?

Global Volume Search Growth

Source: http://bit.ly/comscore-may2012-searchrank


http://bit.ly/comscore-may2012-searchrank

17.5 billion explicit core searches were conducted in May 2012



Google Sites ranking first with 11.7 billion



Microsoft Sites ranked second with 2.7 billion searches



Followed by Yahoo! Sites with 2.3 billion



Ask Network with 521 million



AOL, Inc. with 268 million



Importance of SEO


To increase targeted organic traffic

Importance of SEO


To create brand identity

Importance of SEO


To increase web visibility

Importance of SEO


To get ahead of competitors

Importance of SEO


For long-term sales conversion

Importance of SEO


To reach potential customers

Importance of SEO


To increase ROI

Importance of SEO


12% of Clicks

88% of Clicks


Major SEO Factors

On Page Optimization


On Page Optimization:Title Tag

Major SEO Factors

A title tag is the main text that describes an online document. It is the single most important on-page SEO element.

Code Sample: <head><title>Example Title</title></head>


On Page Optimization:Meta Tags

Major SEO Factors

HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.

Tells the browsers specific information about the page. Simply, it “explains” the page so a browser can understand it.


On Page Optimization:Meta Tags

Major SEO Factors


On Page Optimization:Keywords

Major SEO Factors

Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.


On Page Optimization:Keywords

Major SEO Factors


On Page Optimization:Links

Major SEO Factors

It is important to optimize your internal links for search engines as well as to give your visitors a better navigation.

Code Sample:<a href=“domain.com”>Anchor Text</a>


On Page Optimization:Image

Major SEO Factors

It’s very easy for people to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.


Major SEO Factors

Off Page Optimization


Off Page Optimization:Anchor Text

Major SEO Factors

An anchor text link holds a lot of weight in SEO. These links are an important part of on-page and off-page optimization. It can give your internal pages a boost. They can be especially helpful in assisting with increasing rankings for a page that otherwise may not be performing as well as it should.


Off Page Optimization:Social Shares

Major SEO Factors

Social signals is one of the most notable search ranking factors, as it is a strong indication of user activity on pages all across the web. These signals are basically retrieved from popular social networks such as Facebook, Twitter and Google Plus, determining pages that receive a lot of attention and social popularity in order to be returned as results to relevant search queries.


Off Page Optimization:White Hat

Major SEO Factors

White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP)while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google.


Off Page Optimization:Black Hat

Major SEO Factors

Black Hat SEO is most commonly defined as a disapproved practice that increases a page's ranking in a search engine result page (SERP). These practices are against the search engine's terms of service and can result in the site being banned from the search engines.


What does SEO have to do with a Student like me?

NIKKO MARASIGAN

Knows SEO

Doesn’t MatterNIKKO MARASIGAN #batstateuSEO

Start Early - Create a Blog!


Apply Basic knowledge of SEO


Start Earning Money


Where Do I Start?

Nikko Marasigan

Recommendation

http://www.seomoz.org/beginners-guide-to-seo #batstateuSEO

http://www.seomoz.org/beginners-guide-to-seo

What Do I Need?


Laptop / Desktop

Nikko Marasigan

Internet Connectivity

Nikko Marasigan

Patience

Thank You!

Find Me On The WebTwitter: @nikkomarasigan

Google+: gplus.to/iamnikkonikkomachine.blogspot.com

#batstateuSEONIKKO MARASIGAN

Understanding The Power of Search Engine Optimization

Technology

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