Search Engine Optimization

SEO – Search Engine Optimization

Search Engines are looking for: Relevance

Authority

Designing a Keyword plan When you are developing ideas for keywords think from a user perspective versus an insider perspective. Eliminate jargon that is used by a small segment of the industry.

Designing a Keyword plan Volume - is the number of searches per month for a particular keyword. If you use a tool like the Google Keyword Planner, it's represented as the average number of searches for the last 12 months. Relevance - Does the keyword you found accurately reflect the nature of the products and services you offer? Competition - how difficult it's going to rank in front of your competition on a search engine results page

Designing a Keyword plan Long tail keywords

Designing a Keyword plan One common strategy for developing your keyword plan is to use insights from the “long tail” and use more descriptive phrases that will have: High relevance Low competition These will tend to have lower volume for searches but often deliver higher click through because they are more targeted to the users interest. This approach is also low cost.

Tools for Keyword Analysis Google Keyword Planner Google Trends

Optimizing A Website for SEO URL Title Description Headers Body Text Images

Optimizing A Website for SEO URL – make your html file name be your keyword.

(ex. green-juice-cleanse.html) Title – make the title of your document the keyword, this goes in the head section of your site (not the body). <title>green-juice-cleanse</title> Description – this is not read by bots but can help with click throughs because the text is seen in the search results and may entice a person to check out your site if it is relevant for what they are looking for. It also goes into the head, this should include the keyword but add additional helpful information. <meta name="description" content="Thirsty for something healthy? Try our green juice cleanse from Awesome Juice."</>

Optimizing A Website for SEO Headers – your h1 tag should have your keyword in it. Many web developers only like to have one h1 tag per page

<h1>Green Juice Cleanse - from Awesome Juice</h1> Body Text – your paragraph text on the page should relate closely to what your keyword is. This can be an area where the additional text that you researched in your planning stage can also be included. In our example we may want to use the terms “healthy” and “organic” in these descriptions. Images – make sure to name your image with the keyword and add the alt text, this is read by the bots as well.

<img src="images/green-juice-cleanse.jpg" alt="super awesome green juice cleanse"> </img>

Optimizing A Website for SEO Another important aspect to driving increased traffic to your site is activity. A site that is consistently being updated with new content will have higher traffic. How can you have a more active site, without spending all the time in your day writing content?

Optimizing A Website for SEO Click through CTR = click through/impressions

Optimizing A Website for SEO Optimizing text around an image User-generated content