presented by

presents

Facebook Insights

What’s New & Why?

Kathy Hokunson

October 20, 2011

Site-Seeker, Inc. 2011

New Data Points

True ReachPeople Talking About

This

Virality Friends of

Fans

People Talking About This

Site-Seeker, Inc. 2011

Number of people that

engage with your page.

Includes:

a liking,

a linking,

a commenting on,

a sharing a post,

a answered question,

a tagging and

a event response.

So what?

Site-Seeker, Inc. 2011

Friends of Fans:

Total number of

friends your fans have…

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Today’s BOLT BUZZ WORD is…

Virality

Site-Seeker, Inc. 2011

True reach:

Total number of

unique people who

have seen your content…

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Virality:

The percentage of people who

saw a story from your Page

and “talked” about it…

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So what?

Site-Seeker, Inc. 2011

The following metrics represent unique

users and are only available for the 28

days following a posts publication.

Organic: Have seen your post in their

news feed, in ticker or on your page.

These can be fans or non fans.

Paid: Have seen your post from a

sponsored product.

Viral: Have seen the post from a story

published by a friend. This can include

liking, commenting or sharing your post.

Seeing it in action . . .

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The proof is in the pudding . . .

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So What?

• Facebook referrals jumped 50%

– The value of those referrals?

• Average time site went from 1:30 to 7:10

• Bounce rate dropped by 20%

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How do you see it currently. . .

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Now . . .

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Now . . .

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Sources for today . .

1. ComScore.com’s new white paper

The Power of Like

2. AdAgeDigital

Understanding the New Facebook „Page Insights‟

By David Karnstedt

3. The New Facebook Page Insights in Plain English

by nonprofitfacebookbuy.com

Access all three articles here: http://bit.ly/opiBEy

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Interested in learning more?

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QUESTIONS?

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Continue the conversation . . .

BizBuzz Social Media ConferenceThe Holiday Inn Convention Center | Liverpool, NY

November 1, 2011

www.bizbuzzsocialmediaconference.com

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Reserve your weekly spot today!

Register at site-seeker.com

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Download the Slide Deck @

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Thank you for joining us!

Don’t forget to enter today’s BOLT BUZZ WORD

at joltandboltwebinar.com

You could win a $50 Amazon.com Gift Card!

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