Leveraging LinkedIn Groups; Jolt & Bolt 01_26_2012

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LinkedIn GroupsHow to build brand and authority.

Kathy HokunsonJanuary 26, 2012

What is a LinkedIn Group?

Site-Seeker, Inc. 2011

According to LinkedIn – use Groups to:

• Quickly discover the most popular discussions in your professional community.

• Have an active part in determining the top discussionsby liking and commenting.

• Follow the most influential people in your groupsby checking the top influencers board.

• See both member-generated discussions and newsin one setting.

• Find interesting discussions by seeing who likeda discussion and how many people commented.


Why?

1. Engage your clients and prospects2. Build brand identity through thought leadership.

Who?


Purpose

Generate Leads

EngageCustomer

s

Build Brand

Thought Leadersh

ip

Develop New

Audience

What type?


Open Groups vs. Closed Groups

Today’s BOLT BUZZ WORD

MEP


Plan Build Manage

How?


Choose a group name• Keywords to attract new members.• Don’t get cute.• What will drive interest and engagement?

Plan Build Manage

How?


If you build it … they will come?

Picture from TotalFilm.com

Plan Build Manage

How?


• Invite members through your connections

• Invite members through your teams connections

• Search LinkedIn for people that fit your target audience and begin a dialogue– Then invite them. Always

connect before pitching.

If you build it … they will come?

Picture from TotalFilm.com

Building your group


• Include something of value like a white paper.

• Establish clear and simple rules of the road for group and enforce them consistently and strictly. Rules

• Consider what can you speak to to build your thought leadership.Content

• Respond and further every discussion or comment posted.Engagement

• You must enforce rules and moderate closely to create a successful community and forum

Management

Plan Build Manage

So what?


Resources

• Boxcar Marketing• Lewis Howes• Linkedin Blog• Hubspot

Resources from today’s broadcast can be found athttp://bitly.com/wrxzXU


Questions?



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Leveraging LinkedIn Groups; Jolt & Bolt 01_26_2012

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Transcript of Leveraging LinkedIn Groups; Jolt & Bolt 01_26_2012